Promoting Yourself as a Music Producer_ 10 Branding and Marketing Tips

Promoting Yourself as a Music Producer: 10 Branding and Marketing Tips

Being a music producer comes with a lot of perks. Most notably, spending time around amazing artists. 

Music producers wear many hats. Some write songs, some focus on making sure the music sounds amazing before it’s released. 

But if you’re looking to be the next Barry Gordy or Sir George Martin, you need to learn how to promote yourself to recording artists. It’s not enough to say you’re a producer, you have to brand and market yourself as one. 

Keep reading to learn 10 great branding and marketing tips to help music producers build their musical careers

1. If You’re a Music Producer, You Need a Website

Every business needs a website to highlight their skills and talents. Music producers are no different.

You don’t need to spend a ton of money on a huge website. But you do need to include things like your contact information, some clips of recordings you’ve produced, and some basic business information. 

Get a paid site and choose a URL that’s catchy but easy to spell. Keep your site simple and easy to navigate.

Avoid having too much information. Clutter doesn’t look professional. You don’t need to include everything on your site. Just enough information to let people see how talented you are along with an easy way to get in touch with you. 

2. Learn How to Network

There are several ways to network in the music production business. You can start by becoming a member of ASCAP (American Society of Composers, Authors, and Publishers). Or if you’re in the UK, Association of Independent Music (AIM).

Your next step is to get out into your neighborhood and begin meeting people. Your goal is to become a fixture in your local scene. Make friends at local venues and begin meeting the engineers, producers, and session musicians nearby.  

Check out Billboard and other reports that share the latest trends in your marketing demographic. There are also forums like Tape Op, Mix Magazine, Sound On Sound, and Gear Slutz where you can meet others in your profession.

They can help support you and answer any questions you have. It’s also a good place to make contacts with people who aren’t in your direct neighborhood so you can expand your network. 

3. Define Your Brand

There are plenty of music producers out there. You need to figure out what makes you special and different from everyone else. You need to brand yourself.

As a record producer, you’ll need a catchy name that sets you apart and gets people to sit up and take notice. 

Develop a logo or other visual concept that people begin associating with you. Lastly, identify your style so that people know you’re the “go to” person for their project. 

4. Get on Social Media

If you’re not on social media, you’re missing out on huge opportunities to network and build a base of followers. Start by determining which sites are best to share your content.

Build your profile and then start searching for and following other record producers and engineers whom you admire. 

Don’t just haphazardly share your music. Create a schedule and let people know when new music is dropping so they have something to look forward to and a reason to visit your page. 

Share and document your journey. Get creative and make videos for your clips. 

And talk to your followers and develop relationships with them.

5. Create a Sampling of Your Music to Share 

Music production is an art form. Art is meant to be shared with the world.

Create a sampling of your music to share with people. You can share it on your website, social media, and also create a CD to give to others. 

It will help show your contacts and clients what projects you’re capable of.

You can also put a few songs on Soundcloud and YouTube. Make them royalty free and then offer them to vloggers, video makers, and streamers. 

Just ask them to leave a tag in the description in exchange for free access to your music. You can also greet new people to your website or social media sites with access to your free music. 

6. Have Business Cards Made Up

Business cards may seem old school but they still work. Make sure you add all the necessary information on your business cards.

Add your name, phone number, email address, and your website. Choose a font that’s easy to read. 

Find a way to make your business card a part of your brand. Make it memorable and don’t forget to include your logo. 

7. Be Consistent

Adding new content to your website and social media is a good thing. You can’t just create profiles and think you’re done.

Create a marketing plan of how and when you’re going to share new, relevant content. Then follow that plan. 

Consistency is key when you’re trying to build up a new business. Don’t go crazy and spend all your time sharing information. 

But do post at least a few times a week. 

8. Take Professional Headshots 

If you want to be taken seriously as a producer, you need to hire a professional photographer. Get some headshots taken that you can put on your website and social media. 

Work with a photographer who understands your business. You want a great looking photo that makes people take notice. 

But, you don’t want to end up looking like you should be working on Wall Street. Great photography is like a great song, it should speak to you without needing an explanation. 

9. Be Patient

The world of music production is large. There is tons of competition. And most music producers don’t become rich and famous overnight. 

Instead, focus on taking small, but actionable steps each day. And be patient.

It takes time to start up a business and to build up your brand. Keep making contacts and focus on your successes. 

Learn from your failures and then let them go. And appreciate the journey as you go. 

10. Start an Email Marketing Campaign

The ROI (return on investment) for email marketing campaigns is 122%. It’s also cost-effective. 

Start collecting email addresses from the contacts you make. And send out email marketing campaigns on a regular basis that highlights your work and shares information about you. 

Don’t forget to add a CTA (call-to-action) at the end. 

Use Our Promotional Campaign Software

We eat, sleep, and breathe the music business. We know how hard it is for a music producer to get in front of the right audience.

And, we want to help. Our system helps you develop a winning email campaign each and every time. Click here to learn about its features and sign up

How to Use Networking Events to Advance Your Musical Career

How to Use Networking Events to Advance Your Musical Career

If you want to thrive in any industry nowadays, you need to learn how to build a network. There’s no business where this is truer than in the music industry, as you need to learn where to position yourself to meet the right people who can help your career take off. With that said, here are our eight tips on how to network in the music industry:


1. Attend networking events

Networking events are golden opportunities for you to meet new and interesting people, and some of them may be able to help you to get where you want to be. If you’re not used to the idea of hanging out with a bunch of strangers, don’t worry – just start off small. Go to local music events first and start building your connections there. Someone you meet there may know someone that you can work with sometime in the future, but before you get there, you have to get to know the right people. It all starts with one event. Getting to know people will be small steps upwards in the ladder that you have to climb, and we promise that it will get easier with each event that you attend.

2. Do some research

When you’re looking to attend networking events, you have to prepare yourself for it. Don’t go in there with guns blazing, without having prepared what you will do or say, as that’s a quick and easy way to ruin your reputation. Do your homework. Find out who will be at the event, learn more about what they do, and use this as an opportunity to get in touch with them. You want to make sure you know as much about the industry as possible before you attend these events. That way, you can keep the conversation going and not have it end in awkward silence.

3. Learn how to sell

You know who you are and what you can do, but what you need to do is make people believe that you can do it. That’s where the sales pitch comes in. You have to admit that the sole reason why you attend these events in the first place is to advance your career through networking. That will help you to have a clear objective and approach to what you’re supposed to do. Having an idea of what you should do will help you to prepare the perfect pitch for what you’re trying to achieve. Raising awareness of an album debut and looking for a music label to sign with requires two very different approaches, and you will have to pitch your presentation differently. After you’ve figured out what you want to pitch for each situation, practice that pitch, refine it, and make sure to plan for each scenario so that you don’t get caught off-guard by any surprise answers.


4. Prepare yourself

First impressions are everything when you’re building new contacts, and the best way to make a good first impression is to be a professional. You don’t want to walk through those doors looking lackluster when somebody is trying to talk to you, as they will probably remember you as someone who is unimpressive for years to come. Think about it – if you see someone who can’t conduct themselves in a simple social situation, how can you trust them to play confidently on stage? The same is true for when you’re trying to present yourself at these events as well. You have to trust yourself and stand tall. Be confident in who you are and your ability to demand attention and respect from those around you. This will give people a reason to listen to you, which is the key to success in this business.

Don’t forget to keep your business cards, notes, and a pen with you so that you can give out your contact information to people and keep track of what’s been said. Keep track of all the business cards that you collect and take note of what deals each person offers so that you don’t forget. Also, be sure to follow up on your contacts within a day or two after the event.


5. Be Yourself

Being yourself means not letting others dissuade you from showing your skills, character, and charm. It also means that you shouldn’t try to be someone that you’re not, as that will build a false expectation that you may not be able to uphold. Although it may not be an outright lie, it’s still not a good way to start a relationship. The basis of every good relationship is honesty and trust. If you come off as someone who’s pretending to be someone you’re not, people will feel it, and they will be turned off from trusting you with their business. If you’re starting to feel nervous, take a step back and gather yourself. Inhale for five seconds and exhale slowly, thinking about who you are, why you’re there, and what you have to offer these people.


6. Walk around the room

You shouldn’t hang out in just one corner of the room, as that will limit your potential to meet new people. Instead, make a point of walking around from one part of the room to the other, striking up conversations with people of interest as you walk by. Who knows? Maybe your best contacts are the people who you’ve never heard of before.


7. Maintain the relationship

It’s never a bad idea to be nice to someone, especially to those who you may work with in the future. Trying to keep track of the important days of your contacts’ lives can help you to come off as a caring person who pays attention to detail. You never know how far a birthday card can take you, which is why it’s a great idea to send them out to your contacts during special occasions. It’s a way of nurturing a relationship and making sure that it doesn’t die out.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Do It for the Gram - Music Marketing Tips to Get Noticed Using Instagram

Do It for the Gram: Music Marketing Tips to Get Noticed Using Instagram

Instagram had one billion active monthly users in 2018.

That’s a billion people you could reach with your music. Just by using Instagram. 

But with so many users on the app, it’s very hard to get noticed in such a crowded space. There are some tips and tricks you can use to help you stand out from the crowd, however.

So read on as we take a look at how to get your Instagram music noticed.

Think About Your Fan Base

The first thing to consider is the people that you are trying to promote your music to.

If your fanbase is made up of grey-haired old ladies (Michael Buble, anyone?) then using Instagram to promote your band isn’t the most effective thing you could do. By the same token, if your fans love you for your death metal, posting images of kittens to promote your band isn’t going to cut it either.

Think about the demographics of your fan base when you’re planning your posts. And remember that your actual fans may not quite match up to who you think your fans should be.

Trust the data rather than your own judgment. 

Use Compelling Images

Even though you’re using it to promote music, Instagram is still a visual medium.

No matter how great your music might be, no one is going to click on your posts if your images are really boring. You want something that’s going to stop users in their tracks when they’re scrolling through their feeds.

And make sure that your images are high-quality too – some dark, blurry snap of your last gig isn’t likely to get many views.

A great idea is to look at what is working for other bands with similar music to your own. Copying them directly isn’t the best plan, but you can certainly use their ideas for inspiration. 

#choosetherighthashtags

They may have found fame on Twitter, but hashtags are a big deal on Instagram too. 

Making use of the right hashtags can help potential new fans to find you and your music. Users will often browse through hashtags that they like to try and find new content and new people to follow.

There’s no harm in adding multiple hashtags to a post, but try not to go overboard as too many will get overwhelming.

Don’t go too broad either. A hashtag like #band is unlikely to help you get discovered by many people.

But a more specific one like #melodicindie is far more likely to help you get noticed by people who like what you play.

Find the Right Time to Post

It’s no good dropping your posts at 3 am on a weekday. By the time most people are up, your content will have been pushed down the feed by more recent posts.

There are plenty of studies about when users are most active on Instagram. Around breakfast time on weekdays seems to be the most common. If you convert your Instagram account to a business account, you get access Instagram Insights. This offers a whole range of analytical tools that can help you to target your posts more effectively.

And remember, you don’t have to limit your promotion to the UK. Trying dropping a few posts timed to hit the most popular times in other markets such as the US. You may be able to build yourself an international following.

Make Use of Instagram Stories

Instagram stories offer a number of benefits for promoting your music.

Like normal posts, you can add hashtags and locations to make them easily discoverable. And Instagram will recommend stories to users at the top of their main page.

But the real beauty is that you can add links to your Instagram stories. It makes it as simple as swiping up for users to access whatever you choose to link to, whether it’s your band’s website or the YouTube video for your latest release.

Instagram stories are also great for getting feedback. You can add a poll or an emoji slider to your story and find out what people really think about your post and your music. 

Share Your SoundCloud via Instagram Stories

Getting people to your SoundCloud page is key to helping them explore your music.

And this has never been easier, now that SoundCloud has integrated linking to Instagram directly in their app. On your SoundCloud track, just tap the share icon and choose the Instagram option.

It will create an Instagram story for you, with the album artwork as the background and a movable sticker with the name of the song. This sticker links directly back to the song on your SoundCloud. 

It literally takes a couple of taps to get your music in front of all your Instagram followers.

Use Other Social Media to Promote Your Instagram

Everybody has their own favourite choice of social media.

Some love Facebook, others swear by Twitter, for many it’s all about Instagram. So when you’ve spent all that time creating the perfect Instagram post, it’s a bit of waste if you don’t let people on other platforms find it.

Post a link to your Instagram post on your Facebook page and Twitter feed and whatever other social media you may be using to maximise its reach. The more people that see your post, the more likely you are to gain new followers and new fans.

Looking for More Than Just Instagram Music Promotion?

If you’re looking for more than just Instagram music promotion then we’re here to help.

We offer a simplified promotional campaign creation and management tool to help you take your music promotion to the next level. All your campaigns, stats and feedback are a click away in an easy to use dashboard.

You can create a beautiful looking campaign in a matter of minutes, with artwork, waveforms, and feedback features all built in. And you can make use of all the data you acquire to target your promotional efforts.

Start your 7-day free trial today. 

What to Know Before You Become a Band Manager

What to Know Before You Become a Band Manager

The idea of managing a famous band may sound like a lot of fun. However, being a band manager is in no way an easy job. Band managers have to be able to multitask constantly, seeing as there are always a lot of different things to do within a certain period of time. It should be noted, though, that some band managers definitely do more than others, especially when it comes to modern bands that are not as well-known to the public.

These band managers are most likely independent, and they have to wear multiple hats. Many not only manage the band but also act as their creative director. If the manager is working for a company, they may even have to manage more than one band at the time. Regardless of how these managers operate, there are definitely some skills that they need to possess. If you want to be a band manager, you should read on.

Interpersonal Skills

It goes without saying that band managers need to have some people skills in order to build networks for their bands. More importantly, they have to be persistent. They can’t just give up when a promoter hangs up on them. If you find yourself shying away from confronting people, then this job may not be for you.


Take Charge of Things

Everyone knows how wild it can get when a band and a bunch of people are all together in one place. As a band manager, your job is to always make sure that the work gets done even when they are having their fun. You have to be able to keep your members on track. For example, you need to manage their schedule and make sure that they are at where they’re supposed to be, whether it’s at an interview, a concert, a small gig, or a costume fitting. In short, you need to be able to step in and be the killjoy in order to keep things in order.

Know the Business

Any band manager should have sufficient knowledge about the music industry so that they are able to pursue any available opportunities for their bands. Also, they need to keep up with the current music trends to truly understand the needs and wants that their band can meet.


Able to Multi-task

As mentioned, a band that is in the earlier stages of their careers will most likely not have a management team. This means that, as their band manager, you are the only person handling everything in order to successfully launch their careers. There will be so many things to keep tabs on, and you can’t let a single thing slip your mind. Sure, your team will grow, land more record deals, and start becoming well-known to an extent. However, you will have to suffer through the hardships before you can get to that point, and if you don’t think you can handle the tough times, then the job may not be right for you.


Remain Neutral

It’s normal for band members to have disagreements or even get into fights. The band manager is not allowed to take sides or even get caught in the middle. Even though you may agree with one more than the other, you need to be a neutral party. This is because once you start taking sides, you’re showing that you play favourites, and some members will start to doubt that they can trust you. The bottom line is that you have to be the voice of reason among the disputes.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Facebook, iTunes, Tidal, & More_ How Digital Marketing Is Changing the Music Industry

Facebook, iTunes, Tidal, & More: How Digital Marketing Is Changing the Music Industry

With the Internet so ingrained in our culture, it’s easy to forget that it’s only a fairly new creation. We use it to pay our bills and do most of our communicating. We even do most of our shopping online nowadays.

We also use the Internet to listen to the majority of our music. But this method of listening and discovering music has only been in practice for the last 20 years.

Digital music marketing is constantly evolving and redefining the music industry. But how has it changed the ways we listen to music and how musicians create it?

Blast from the Past 

Let’s take a little journey back in the past. Because back in the “olden days”, musicians marketed themselves quite differently than today.

People used to learn about concerts on a word-of-mouth basis. Bands passed out fliers and people told their friends about upcoming gigs.

Musicians hustled and pushed to get airtime on the radio. And if they were lucky, they signed with record labels, making it to the big time. But even if musicians didn’t make it big, they could still make their own records, tapes, and CDs.

Musicians continue to record CDs and records. But how they market their music today is a far cry from yesteryear… and we have the Internet to thank for that.

The Role of the Internet

Even in the early days of dial-up Internet, bands had websites. People could talk about music more openly on chat rooms. But once online music streaming became a thing, digital music marketing changed forever.

Rewind back to the late 1990s. You may be able to recall a little online music service known as Napster.

The service pioneered the concept of digital audio file sharing. But the magnitude of Napster was far from little. On Napster, practically any song ever recorded was available to your listening ears – and at no cost.

Napster inspired a long line of online streaming and sharing services. There was Kazaa, Limewire, BitTorrent, and Rhapsody (to name some.)

With these types of services, musicians could create digital audio files. They could upload entire albums or record individual songs. They could then share these files for listening ears to discover.

The Role of Social Media

As the Internet grew more sophisticated, so did websites. Musicians could publish their tour dates online and market themselves that way. Eventually, buying concert tickets online became a thing, too. 

Then, social media came on the scene, changing the digital music marketing game once again. But this time, it had a direct effect on the nature of music fandom.

Fan bases had always existed (Hello, Beatlemania.) But early social networks harboured and nurtured music communities.

Networks like Myspace not only made it possible for bands to upload their music. They could also interact with their fans from all corners of the globe.

There were bands and musicians who made it big on Myspace. Arctic Monkeys, Lily Allen, and Panic! At The Disco spun huge fan bases from Myspace alone.

Facebook & YouTube

The phenomenon of Facebook changed a lot of things. But one of the things it did was pave the way for mass music sharing.

Before YouTube, MTV birthed the concept of music videos. But people needed to pay for cable in order to watch MTV, VH1, and BET.

Unlike these cable networks, YouTube is free to use. Musicians can also upload their own music videos without the backing of a record label.

There has been a long line of musicians who’ve made it big on YouTube. Justin Bieber, Lana del Rey, Gotye, and Katy Perry are just a few examples. But even small-time musicians can go viral on YouTube and rack up new fans.

Instagram

Modern marketing in the music industry has certainly made it easy to discover new music. But it also allows a space for musicians to connect with their fans.

Take Instagram, for example. The photo-sharing platform may not be directly correlated to social media music marketing. But it has a seismic effect when it comes to branding yourself as a musician.

No one is a better example than Beyonce, who has not only used the platform to hint at and build up album releases. She has also marketed her line of clothing all while giving fans an inside look into her personal life.

Or, take someone like Cardi B, who was an Instagram star before she became a famous rapper. Platforms like Instagram allow a rawer, more candid look into the minds behind the music.

And that’s what music fans really want… a personal connection to the people who make the music they love. Whether it’s by a photo of someone’s food or a live video of a concert – social media makes this connection possible. 

Discover More on Digital Music Marketing

Marketing in the music industry is as ever-evolving as it has ever been. Not only are we able to plug in and listen to the majority of our music online. Musicians have so much more opportunity to record and share their music than ever before.

Decades from now, digital music marketing could look very different once again. But one thing will remain certain through all the changing times:

The soul of music will always be there, as strong as ever.

If you’re looking to spread your music to all corners of the globe, it all begins with networking. With digital marketing the way it is today, networking is easier than ever. Discover how to network your music and make it big in the music industry!

Want to Hear Your Music in a Commercial_ 8 Great Tips for Selling Your Songs

Want to Hear Your Music in a Commercial? 8 Great Tips for Selling Your Songs

Undiscovered artists make up more than 90% of the industry. Getting a taste of commercial success can be a life-changing experience for an artist. Even if the resulting income isn’t huge, the journey to a proper music career starts with getting your foot in the door.

Easier said than done, though, of course. Selling your songs to the right people and the right companies rely on creativity, persistence, and a little luck. Because the playing field is so crowded, you need every opportunity you can get.

This guide is going to show you eight ways you can get noticed for commercials. 

1. Proper Music

Obviously, if you don’t have quality music, then you haven’t got a shot. What isn’t obvious to some is that although you might love your music, is it quality? That means, is your recording and mixing up to par? 

Commercial businesses are going to scrutinize everything about your music. Go the extra mile and invest in professional mixing and mastering to increase your chances of being noticed.

2. Right Sound

Do your songs fit appropriately for the brands you’re hoping to collaborate with? You should have songs that fit specific moods or have lyrics that match stories. Sometimes entire commercial themes are built off of a song’s message.

This is important to keep in mind when pitching your songs for commercial ideas. If your songs can do the work of the advertiser for them, you’re in a good position.

 

3. Networking

Start out slowly, making connections in the music and marketing industries. As eager as you might be to get your first payday, don’t rush it. As you talk and meet more industry employees, managers, and shot-callers, you get more opportunities.

Soon, you’ll reach the point where you’re pitching your music directly to decision-makers who have the power to make it happen. Going through assistants and agents can be a frustrating process.

4. Build on Streaming Platforms

It’s important to have a strong digital presence to sell your songs. Even if the songs you are pitching to commercials aren’t included. Marketers, scouts, and industry leaders are constantly scanning SoundCloud, Spotify, and Bandcamp for new music.

Build your audience on these platforms to demonstrate your value.

5. Making Press Kits

Selling your songs is difficult to do just by linking to your SoundCloud page alone. You’ll need to know how to package up your music and sell it to a marketer. To do that you, need to create a press kit that has info about you, your music history, any published media, as well as your songs.

Press kits make selling yourself much easier, with less time spent repeating information manually.

6. Master Social Media

Treat your social media accounts as a business. Interact with your fans, be honest, but also deliver regular content. Do interviews, talk about industry news, collaborate with authority voices. 

As far as which platforms you should target, the big three (Facebook, Twitter, and Instagram) are a priority. Targeting influencers on Instagram and Snapchat is also worth investing in. Those so-called internet celebs may give you access to literal celebs or industry figures.

These things matter when it comes to commercial success. Increase your chances of being discovered by reaching outside your network. Don’t just try to go viral off a random video post, increase your reach and expand your influence.

7. Build a Great Website

Social media accounts are second only to a great website. Your site should contain your biographical info, a blog, concert info, and business info. Use this website as an opportunity to refine your brand.

Build a blog, do guest posts, and improve your authority within your community. A great website will funnel connections and establish more trust. 

An artist that looks like they have their act together is going to have a consistent image across the internet. Things like a professional logo, professional headshots, and easy access to music are key. Having a store that allows individual song purchases/licensing may help you along.

8. Be a Part of Music Licensing

This last method of getting your songs in front of the right people requires some capital. Instead of navigating the industry and obtaining contacts on your own, you could join a music licensing company. This is done through a subscription that can vary based on the company’s reach.

For example, you have Music Dealers, which is a company that works with Coke. Their list of contacts isn’t as extensive as some companies, which makes them a more affordable option.

Music Bed is another established licensing company, working with Nike, Google, and Netflix. It has been gaining a lot more traction with YouTube for channels looking for quality royalty-free music.

Directional Music is our recommended experienced licensing platform. They’ve worked with big names like Adidas, GMC, and Microsoft. They’re not the cheapest option, but they do get the job done.

Selling Your Songs Fast

If you’re nervous at the thought of spending all this time and money going after commercial leads, don’t be. Part of selling your songs is about branding, the other part is just following trends. You’re going to spend a lot of time doing normal boring stuff, working in email templates, and increasing your footprint.

If you need help getting started, then you’re in the right place. Promo.ly offers a package for creating a coherent campaign for promoting your songs. This will allow you to automate a lot of mundane stuff, as well as refine your approach to commercials based on statistics.

Never get left behind commercial music trends or miss out on opportunities with your preferred brands.

Start your free seven day trial with Promo.ly and take control of your destiny. May the Pick of Destiny put you on the path to rockin success and commercial fame.

New Musician 8 Genius Indie Music Promotion Tips

New Musician? 8 Genius Indie Music Promotion Tips

As a passionate musician, you believe in your craft. You know how important it is to give your passion all your energy and dedication. You’re determined to thrive in this industry, no matter what. 

The good news is that you’ve started in the right place by reading this article. You deserve to make the most of all the promotional avenues available to help establish your music career. There is a lot to navigate when it comes to successful music promotion. 

You will need to do a lot of research and work to get this right. Music promotion is about more than a few social media posts (though there are over 3.1 billion social media users who might see them). Social media is only a small part of a proper marketing strategy. 

Detailed below are eight promotion tips you need to know. Keep reading to get started on your music career. 

1. Start By Changing Your Mindset

The first step in promoting your music, believe it or not, is to get your thoughts in order. Up until this point, you’ve been working with your from a perspective of technique and form. Instead of thinking like an artist, you now need to think like a business. 

Promoting your music is no easy feat. There are a lot of ins and outs to navigate if you’re going to succeed in this business. It’s time to formulate a real business promotion plan and stick to it. 

2. Know Your Music’s Brand Personality

You know what your music sounds like, of course. Do you know, though, what kind of brand your music is?

Think of your music’s brand as its personality. Is it thoughtful and somber? Is it cheery, friendly, and upbeat?

Take the time to develop your music’s brand, and let your brand stay consistent in all the promotion you do. Establish a color scheme, a tone of voice, a chosen font type, and even a logo. As mentioned above, promoting your music takes a business mindset, and branding is a big part of that. 

3. Digital Marketing Starts with a Solid Website

If you want to promote your music online, you’re going to need a good website. You might even want to invest in having one designed for you. This is a crucial step since you’re going to display your music here. Your website is the first impression many will get of you. 

The fact of the matter is that there are now over 200 million active websites on the Internet these days. If you want to stand out in the music industry, you need to stay in line with modern web development standards. 

4. Networking Is Crucial, But Stay Humble

In any industry, you’ll have to network if you want to succeed in the long run. The music industry is no exception to this rule. 

The good news is that it should be pretty easy to network in your local community. Go to shows and start introducing yourself to performers. Remember, though, that you’re not “using” people as much as you’re connecting with them for future potential opportunities. 

5. Blogs Are Perfect for Music Promotion

You can also look for networking and promotional opportunities online. For example, there are a ton of music blogs out there that are perfect for showcasing new artists like yourself. They’ll be looking for new featured artists like you all the time. 

Make sure you know what you’re doing, though. Check out this article to start pitching to and getting featured on music blogs. 

6. Don’t Be Afraid To Ask Plenty of Questions

Once you’re networked, either online or in-person, don’t be afraid to use your new relationships to your advantage. That doesn’t mean you need to be inconsiderate of others to reach your own goals. It means you need to start asking questions. 

Remember that there is always going to be something you can learn from others more established in the music scene. Instead of viewing them as competition alone, start seeing other musicians as sources of knowledge. You never know what you might learn from engaging in a friendly dialogue. 

7. Genuinely Engage Through Social Media

As mentioned above, there’s more to music promotion that posting about it on social media. In fact, if you want to make the most of social media, you need to start engaging through your accounts. 

Social media is best used for engaging with your online community. Your followers are going to appreciate the time you take to interact with them – even if only through a Twitter conversation. 

What’s important, though, is to realize that social media is a chance for you to inspire loyalty. That loyalty can be crucial in a successful music promotion in the long run.

8. Make the Most of Search Engine Optimization (SEO)

These days, whenever someone wants to find something – anything, almost – they search for it online. That’s why search engines like Google and Yahoo have become so powerful. 

The good news is that there are SEO strategies to help anyone with a website take advantage of search engines’ ranking systems. Do some research to learn what keywords and phrases users search for while looking for your brand of music. 

Continue To Keep Yourself Informed of the Music Industry

By the end of this article, you should have a good idea of how to promote your music. Music promotion is only the beginning of a successful music career, though. You need to keep up with the trends and best practices to thrive in that industry. 

That’s where we come into play. We believe in providing you with all the news and updated content you need. Marketing and promotion are essential to any career, but we love the entertainment industry. 

If you are ready to make the most of your musical talent, you need to keep up with us. We encourage you to continue to check out our blog to stay updated on the latest trends to advance your career in the entertainment industry. 

Calling All Future Producers How to Advance Your Music Production Career

Calling All Future Producers: How to Advance Your Music Production Career

Jay Z, the Chainsmokers and The Stereotypes — these are some of your idols, hands down. But as impressive as their singing and performing chops may be, they don’t do much for you.

What truly moves you is their ability to produce music on a level that few people will ever reach.

The outlook for producers appears to be relatively bright, with the demand for entertainment professionals like them expected to rise 12% through 2026.

If you want a career in music producing/production, it’s never too early to start working toward your goal. Here are a few tips that can help you to jumpstart or advance your career.

Let’s jump in!

What You Will Do As a Music Producer

Music producers are responsible for writing, arranging, producing and recording songs. As a producer, you may develop songs or beats for your own projects, or you might produce songs that shape how other artists’ albums sound.

However, if you’re like many other producers, you’ll also double as your own business owner, running your own recording studio.

And no — pulling double duty in this way isn’t always glorious.

For instance, you may begin each day checking your producer notes, preparing your studio for your next artist client and checking to make sure that your song recording technology is functioning properly. In that way, you can focus completely on your client when they show up to start creating music.

Then, when you finally get a break, you handle phone calls, social media, texts, emails and perhaps even accounting duties.

But once you leave the studio, your work isn’t finished yet. You’ll also take part in writing sessions, go to meetings, attend rehearsals and go to shows outside of your studio.

The reality is that as a producer, you’ll spend only about half of your time producing music. The rest of the time, you’ll be focusing on sales. And remember — you are the product you’ll be pushing.

How to Advance in Music Production

Music production is a very competitive field. However, you are more than capable of advancing if you can build and diversify your set of skills or collaborate with prestigious artists.

You might start out in your own home studio, but over time, you could be invited to take part in bigger-budget projects.

You may dream of eventually becoming a big-name producer and stealing the spotlight from time to time. But this isn’t a realistic possibility for most people.

The truth is that in addition to facing stiff competition in the industry, you’ll also face other challenges, like fans’ demand for content that is totally free online. As a result, there is no guarantee that you’ll be financially successful in this field.

For this reason, it’s critical that you choose music production as a career field, not for the money but because you truly enjoy the work. Also, be prepared to not only produce songs but also play on artists’ records, engineer, program tracks, write, DJ and even function as an artist yourself to generate more income.

In addition, remember that music production is essentially a hustle. So, even while you’re in the middle of one project, you should already be looking for that next project.

Training and Education

To give yourself a leg up as a producer, it’s a good idea to complete a bachelor’s degree in music production.

The industry moves lightning fast when it comes to technology, so it makes sense to learn about the industry’s technologies in a formal setting. As you master new software and gear, your formal education can serve as the perfect platform on which to grow.

Then, look for an apprenticeship opportunity with somebody who is well respected in music production.

Also, stay on top of the songs and content being shared on social media — especially YouTube. That’s the only way you’ll be able to stay current on production methods and trends.

Landing a Job

So, you’ve earned your music production degree and completed your first apprenticeship. What now?

Well, if you want your first gig, you need to take advantage of networking opportunities. The more people you know in the field, the more likely you are to land your dream job.

For example, by attending industry events, you might find out about a job opening involving mixing monitors for artists’ shows. You can apply for this job, and once you get it, be sure to interact with all of the artists after their shows.

If the shows you’re helping with are those for national headliners, ask the local bands that are opening for them to join you in the studio so that you can make records together.

Over time, you may develop a positive reputation with artists, and finding that next client will become easier and easier.

Critical Qualities

If you want to thrive as a music producer, you must be good at working with all types of people. Specifically, you’ll need to deal diplomatically with diva personalities and people with inflated egos. Your focus should be on helping them to say focused on the task at hand, as well as gaining their trust.

You additionally need to have some marketing skills, including skills in selling records and getting them distributed.

Finally, you need to be able to work well with money. After all, you’ll need to appropriate money for printing, mastering, mixing and recording, for example.

How We Can Help

We offer a cutting-edge platform where you can easily track, manage, mail and protect the tunes you produce.

We are known for our top-of-the-line support, as we respond to 94% of the queries we receive within a day.

Get in touch with us to find out more about how we can help you to take your music production career to the next level this winter and beyond.

How to get on Spotify playlists: your secret guide to getting featured

Spotify playlists are the burning topic in 2019. Streaming is taking over, and every artist wants a slice of the action. But how do you get your music featured? How can you use Spotify for Artists to your advantage? Continue reading to find out how.

What are Spotify playlists?

A playlist is a bunch of tracks which can be saved and listened to at a later date. People create personal playlists for long journeys, the gym, Friday night beer pong parties and everything in between.

Spotify has been playlisting for some time now. They have their official Spotify playlists and also offer personalised playlists, such as ‘Release Radar’ which are curated by their sophisticated algorithms. Brands, artists and record labels can also create their own playlists, using them as an ultimate marketing tool.

Streaming is taking over, and Spotify playlists are one of the newer ways to gain track exposure for artists and record labels. Used intelligently and the play count and following will soon start racking up.

The 2 types of Spotify Playlists

Keep in mind, there are two types of Spotify playlists we will cover, and you will take different approaches to each one. These are Personal Spotify Playlists and Official Spotify Playlists.

Personal Spotify Playlists

Personal Spotify Playlists are playlists that are created by the users of Spotify. Either record labels, or music bloggers, or just plain music fans and heavy users of Spotify will make these playlists and share them with other Spotify users. Some of these playlists become very popular and shared among lots of people. In some cases, Spotify will even feature these playlists in their app which helps encourage Spotify users to continue producing quality content and playlists within the Spotify app.

Official Spotify Playlists

Official Spotify Playlists are curated by the Spotify curation team and are composed of music that fits a specific element, mood, or style that is featured in a given playlist. These playlists are the ones you see in the prominent areas of the Spotify app. You may also see some personal Spotify playlists in this area as well. Ultimately it is up to the Spotify curation team to decide what playlists get featured in the app.

Getting Your Music Listed on Personal Spotify Playlists

To start, we look at the ins and outs of Personal Spotify Playlists. Later in the article, we will discuss Official Spotify Playlists. Personal Spotify Playlists are curated by other Spotify users who are not a part of the Spotify staff. The secret here is build up your online presence and then find the contact info of the people who run these playlists. Be very specific about who you send your music to, ensuring their taste matches up with your own.

Start investigating the details about Spotify Playlisting

To understand how to get featured on official Spotify playlists and personal lists, you must do some investigating. 

Before writing this article, I also did my research. I spoke with a few artists and record labels. I wanted to share their insight with you. This article will give you first-hand information from those who are seeking features on a regular basis.

Where do I begin with finding personal lists?

Start searching Spotify for playlists. There are hundreds of thousands to choose from. Some of them have a superabundance of followers, and some have an insignificant few.

Get to know how they work and a feel for the music they showcase. Follow the lists, listen to the selected music and start thinking about whether your music would suit their tastes. For example, a techno playlist will not feature your new drum and bass track. But a playlist showcasing electronic music as a whole genre may feature your new release. That’s if they like the record, of course.

Find and establish the playlist account details. How many followers do they have? Does it seem privately owned or professionally branded? See if the playlist owner has left any music submission details in the description. Do they have Twitter? These account details are a vital part of the preparation. Once established, start logging the information on a spreadsheet.

I urge you to create a spreadsheet with the headings:

  1. Followers
  2. Contact name
  3. Contact email
  4. Twitter
  5. Facebook
  6. Website

The ambition here is track exposure; I suggest you target the playlistings with the massive followings. More followers = more potential plays.

This list should be your manual. Keep it, refresh it often and refer to it when you’re planning your next release. Reach out to your new connections from time to time, don’t contact them only when you need something. Build a relationship and develop it.

Finding curators contact details

This is going to be the tricky and time-consuming part. But you only need to do it once, hopefully! Once your spreadsheet is filled with potential curators, you are going to need their submission details or email address.

If you’ve already found this information when searching Spotify that’s great; you don’t need to relook these details up.

So how do you find someone’s email address?

When I used to run press campaigns, I had a couple of methods for getting someone’s email address. I’ll explain, there are a few simple ways and a grey-hat method.

Twitter:

A lot of curators have Twitter as it’s a powerful way of promoting their playlisting. Follow them. I suggest you Tweet them and ask for their email address if it’s not publically listed. Or if they follow you back, you can direct message them. Start a conversation and get to know them a little before spamming them with music.

Facebook:

Load up Facebook and see if the playlist has a Facebook page. For instance, the Spotify playlist ‘I Love Drum & Bass’ has one. Located at the top is a ‘Send Email’ button. If there isn’t an email address listed, you can always send them a message. “Hi, I would like to send you some music for playlist consideration, could I have your email address please” would be a good opening message.

What happens if they don’t have a Twitter or Facebook?

Does the playlist have a website? It might be worth spending some time on Google snooping around. Once you find the site take a look for their contact details, typically positioned in the footer. If the contact details are not listed there is tools like Hunter. Hunter (in their own words) lets you find email addresses in seconds. This method can speed the process up and help find the exact email address needed.

Once you have their email address, send them a simple email, like the Facebook message but this time ask for permission to send them music.

Just because you have their email address it doesn’t mean they want to hear from you, so don’t spam them with releases without seeking that permission first. You don’t want to be flagged for spam. Remember, it’s all about building relationships. Once you get their approval; send them the music as promised.

Are all your social media accounts set up?

Having a good online presence will help you achieve you being playlisted by a curator. Sadly, the days where the music would do the talking have long gone, unless you are very well known. Having a great looking social network will increase your possibilities with music getting picked up by influencers, bloggers and playlists. I understand this paragraph has just irritated you a little. I know it shouldn’t matter, but regrettably, it does.

How to get on Spotify playlists

Below you’ll find what’s required and how to get on Spotify playlists.

Will a verified Spotify account help me get on official playlists?

Yes. Is the short answer.

This is a must if you want your music featured by Spotify’s playlisting editorial team.

To get your Spotify profile verified, head to Spotify for Artists and fill in the details. Once this achieved, you can also submit to their editorial teams. Spotify says “With Spotify for Artists, you can submit one song from any scheduled release for our team to discover and consider for editorial playlists. We’ll also include it on your followers’ Release Radar playlists.”

Let’s take a peek at Spotify for Artists track submission page:

Spotify for Artists

The image above shows where you will find your repertoire. From there you can hit ‘submit a song’ on your pending track. The next image shows you how to get your music to the right editors. Select the genre, mood, styles, lyrics and complete the remaining steps. 

Submitting a song

When you select the genre, you’ll be presented with sub-genres. Choose the relevant options and press next. 

Spotify playlisting

Getting music to the correct editors

Phew. One more step to go. This next section is to tell Spotify more about the music. 

spotify for artists playlists

Spotify for Artists: Track submission

spotify for artists playlists

As you can see, submitting on Spotify for Artists is comprehensive and must be done carefully. This is something you do not want to get wrong. Mainly as you can only choose one track per release. Submitting music should be strategic and I highly recommend you read the Spotify for Artists FAQ before starting. 

Joining as a Record Label or Distributor

This is very similar to signing up as an artist, but instead, you must create an analytics account by following this link. The setup process is simple and shouldn’t take more than a few moments.

As you can see below Spotify asks you to search for your Record Label or Team. Input your details and select or create your team. 

Spotify upload

You must choose if you are representing a label or distributor. Then follow the remaining steps. When pressing next, you presented with a screen asking for three tracks owned by the label or distributor. The remaining steps are self-explanatory and easy enough to follow.

label upload promo.ly

Timing is important

To be considered for an official Spotify playlist they recommend you submit your music seven days before the release date.

When dealing with curators, I advise you give them as much time as possible. Curators will get hundreds of releases sent to them, so they require as much time as possible.

How do I send my new email recipients’ music?

There are various ways this can be accomplished:

Email:

Email is great. It’s the easiest way to get hold of someone. It’s excellent for making introductions. But it’s not really designed for sending music. Yes, you can post a link in the body of the text, but do you really want your pre-released music attached to a shareable link which is being sent into orbit?

This is where Promo.ly can help. And here’s what I propose you do.

Make your introduction over email.

Something like “Hi Bob, I’d like to send you my new track for consideration of your ‘Ultimate Cheese Party’ playlist. Do you mind if I send you a promo?”

Wait for Bob’s reply.

Bob replies, saying “Sure, send it over!”

Use Promo.ly and securely send your new beat to Bob. Promo.ly will keep track of Bob’s activity and show his written feedback and when he’s downloaded it.

Give it a few days and reply back to Bob’s email. “Hey Bob, thanks for downloading! Can we discuss a placement on the playlist?”

An alternative way:

A few curators have their own website with a dropbox submission method. It’s a simple method, but individually, I would like to have a connection with someone over email instead of blind posting. However, this is up to you, and if it gets results, I fully support it.

Summing-up

Getting features on playlists is difficult, but not impossible. It will take some work and relationship building to start with. Once you have these connections confirmed getting features in the future will be smoother. Make sure your social media is in check and get them verified where possible. As mentioned earlier, having your Spotify profile verified is a must if you want the prominent list features.

The most important rule of all? Write and release good music.

Do you want to know if uploading music to Spotify is good idea? Check out the pros and cons here

How to promote your music online efficiently

How To Promote Your Music Online Efficiently

Online music promotion has never been more comfortable but having such a vast network of possibilities it can be overwhelming. Facebook, Twitter, Instagram are the go-to networks, but what other options are there and how do we utilise them to full potential?

Keep reading to find out how to promote your music online efficiently.

The no. 1 secret: create a website

One day you may wake up to find Facebook has gone bankrupt overnight and you no longer have an artist page with 500,000 followers. The chances of this happening are slim but are you prepared if Zuckerberg can no longer pay his bills?

Creating a website should be the first thing you should build. It’s your central hub. All traffic should point at your domain. Every post on social media should link back to your website. If you started doing this, you would put your self in a very safe position. Here’s why.

You own your website. You don’t own social media.

The problem with social media is that you don’t own or control the traffic. Facebook, Twitter & Instagram can change the algorithm without warning, and suddenly all your posts no longer get views. You lose your traffic. You lose sales. You suddenly don’t have an audience.

Instead of posting directly onto social media I recommend you start writing posts on your website blog. Why?

For starters, Google will find your posts and start ranking them on the search engine. This means people browsing Google will stumble upon your blog, and your website will have traffic. Secondly, your site will grow and if you continue with this approach your traffic in a year will be sky high! Also, that traffic is YOURS! Not Facebooks. Not Twitters. Yours.

Once your blog posts are written its time to start posting snippets of them across social media. Every post you write must link back to your original blog post. See where I’m going with this?

“But writing blog posts and sharing will take me ages!”

Guess what, it probably will if you continue the way you’ve always known. Think about this though. How many times have you Googled ‘how to promote music online’ and ended up just writing a short, aimless post on social media. Then you did another on Twitter. Then again on Instagram. Add that time up. Did all of that procrastinating, Google searching and social media writing pay off? I doubt it.

You’re probably thinking, “I came here to learn how to promote music online efficiently, and all you’ve told me about is building a website. “

Here are some tips to help speed up the process

Find something to write about. Do you have a new release that’s coming out on Beatport or Digital Tunes? Write about it. Write your own press release and post it on your blog. It doesn’t have to be a masterpiece, but get it published. Promo.ly uses WordPress, it’s very convenient and posting only takes a few minutes. Create your post, use a proofreading tool, like Grammarly to ensure your grammar is correct. You don’t need the grammar police on your back.

Creating artwork

Creating artwork can be long-winded. But you don’t have to pay a graphic designer or be a pro at Photoshop. There are tools like Canva and Stencil that can help you along the way. Canva comes with pre-set templates for social media, blogs and everything in between. All you need to do is edit the information and change some colours. This page banner on the top of the page was created in Canva. It’s a stock, royalty free image that took no more than 60 seconds to create and publish. It’s nothing fancy, but it fulfilled its purpose.

Distributing your posts on social media

Stop spending your entire day on social media posting stuff. Scheduling posts are straightforward and should take no more than ten minutes.

When distributing music online, you need a secret weapon.

Buffer is a social media management platform. Their free account is excellent and at the time of writing allows three social media accounts and ten scheduled posts. Create yourself an account and set up Facebook, Twitter and Instagram inside Buffer. Get your blog post URL and create a social media post in Buffer. Buffer can take your post and post to all three social media networks at different times. Think about how much time you can save if you scheduled a week’s worth of posts. Buffer even shows you the best performing posts. Unless you need to engage with comments, there isn’t a need to keep checking social media.

Traffic building

If you use this process, you will gain traffic over time. It may take some tweaking, adjusting and editing but you will get there. Remember to install Google Analytics code on your site. This will help you keep track of the pages that are performing well.

Use this traffic to your advantage. Start collecting email addresses and send a monthly newsletter. Ask people to share your content and offer them something in return. See this articles for more details about email list building.

The outcome

You have just created yourself a streamlined process for promoting your music online efficiently. As I mentioned earlier, your website is your central hub. Your social media is the distribution channels. Stop pouring away hard earned traffic and start bringing this traffic to your site.

If you take these tips on board, you will have a solid structure within a few months. Starting is the problematic part. You’ll need a domain name, website and hosting. Then you’ll need website content, images topics to write about. But once this is in place, it will be like a well-oiled machine, and you’ll suddenly have an efficient way of promoting music online.

Need more help with marketing your music? Check our blog to increase your knowledge.