Social Media Vs. Email Marketing For Musicians

Social Media Vs. Email Marketing For Musicians

There is no denying that social media is one of the most powerful tools for marketers everywhere. That being said, when it comes to the music industry, one has to wonder if social media is really the most effective platform. This article will address this question in detail.

Why Social Media Is Not Working Out For You

As social media has become more and more popular as a marketing channel, certain rules have changed for business pages and profiles. Now, you can either post for free and engage a small number of people among your group of followers, or you can pay for more exposure and visibility.

Imagine this: you have invested a considerable amount of money, time, and effort in video shooting and professional photography. You have spent hours after hours perfecting the sound and lighting, editing the video, and making sure that your pictures are flawless. You finally uploaded them on your social media, expecting a wave of likes, comments, and share. After waiting for a while, your expectations are far from being met, and now you are only left with disappointment.

The desperation that you feel may push you to turn to another option: pay Facebook for more reach. That is because you know full well that posting on social media without paying is not doing anything for you. The next thing you know, you are playing a concert without an audience. Now, the question is: what is the solution?

What Can You Do?

You may be tempted to give in and spend your money on Facebook to reach your audience. After all, you know that advertising almost always comes with a price, and perhaps you think that this is an investment worth making. However, there is another effective method that you may have forgotten about: email marketing. This may come as a surprise to you, but email marketing is much more effective than social media platforms such as Facebook or Twitter. In fact, many successful artists are already using email marketing to promote their music and reach their fans. Let’s take a closer look at how social media and email marketing differ.

Which One Should You Go For?

Just like any business, your online presence as an artist is crucial. You need to be able to garner more fans, and social media is a great place to do that. Although social media is a useful tool for audience expansion, they should not be the only channel of marketing. Instead, you should take advantage of email marketing.

When people give out their email address, it means that they already expect your emails. Email users are more tolerant when it comes to promotional content than social media users. As the primary purpose of being on social media is to connect with friends and browse through posts, not searching for promotions or advertisement of any kind. Email users, on the other hand, are likely to set their mind on doing business that is not of a social nature. This means that people on email are more likely to be interested in your promotions than those who are scrolling through social media posts. The bottom line is that you should now start looking at how to do effective email marketing for your brand instead of relying on your social media alone.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

The Best Tips For Sharing Music That All Professionals Should Know

The Best Tips For Sharing Music That All Professionals Should Know

How people access, listen to and share music has drastically changed over the past decade.

YouGov conducted a study that revealed that 42% of the UK population access music through CDs. However, for people aged 16-24, only 6% consumed their music through CDs.

Millennials and Generation Z-ers consume their music differently to the generations that have gone before. So if you tap into technology then surely you will be able to share your music with the world?

Not necessarily. You need to stay relevant and keep afloat in the ever-changing digital age. Keep reading to check out our top tips for professionals to share their music. 

11 Tips on How to Share Music, Grow Followers, Become Famous and Live the Dream

Breaking into the music industry is no easy feat. Luckily, we are on hand to help you. (But you will have to bring the talent, hard work, and dedication).

It can be argued that technology has made your promo life easier. There are so many ways you can share new releases with your fans. From music platforms such as Spotify and iTunes to promoting your latest music on your social media channels. 

But with so many options available, it can also be difficult to narrow down which ones are best for you and how you want to share music with the world. 

1. Regularly Gigging

Every good musician and band should be gigging. This is an essential part of how to share your music with new audiences.

Not only can you expect to grow your followers, but you can also start creating key relationships with local promoters and other musicians. 

78% of respondents, in the UK Live Music Census 2017, who identified as emerging artists revealed that they had performed in small music venues, bars, or pubs in the past 12 months.

Regularly gigging can help you create brand awareness – yes, you are a brand. Once you have enough of a name for yourself, you can also expect to start earning some money. 

Remember to promote your upcoming gigs on social media, on your website, on BandsinTown, or on Songkick. The more word you get out about your gigs the more people will come and support you. 

2. Marketing Yourself

Marketing yourself is much more than just posting regular updates about your upcoming events. Marketing yourself is all about seeing yourself as a business.

After all, you want to make a career from this right? This is your business, so treat it as one. Marketing is a key part of how you share music. 

Your fans are important, but in order to reach more and more people, you need to find someone with greater outreach.

This is where you start to build relationships with people who can promote your music. Think local radio channels, TV channels, people on YouTube with a lot of subscribers and followers.

Check out our music marketing tricks blog to learn more about how you can market your music.

3. Make It Easy for People to Find You

Having a professional music website and relevant social media channels are key when it comes to sharing music. 

The good news is you don’t have to be techy to create your own website. There are a number of platforms that allow you to effortlessly make your own website, such as WordPress or Squarespace. 

If you want a website tailored to music, why not check out Wix Music? Wix Music lets you sell your music and merch, promote gigs, share music to over 120 music channels and much more.

Social media is a must. It allows your fans to find out what you are up to, what new music you have and find out when you are next gigging.

You don’t have to crack into all the social media channels, just choose two or three that you can comfortably update regularly. 

Remember to keep it easy for your current and new fans to find you. Use the same name for all of your online presence. For example, if you use your band name on your website then use that name for your social media pages, too.

4. Regular Updates

There’s a lot that you need to regularly update, but it is all worth it. Make sure you are updating your website, social media channels, YouTube channel, and any other music platform that you use.

Having a blog is an excellent way to ensure you are regularly updating your website. It also is great content to share with your followers on social media.

Regularly updating your website ensures that your SEO ranking is better, that your fans know what you are up to, and also that you stay relevant online.

Social media is a tricky minefield; post too much and your fans might get irritated, whilst if you post too little then they will lose interest! You need to find a balance that works for you and your schedule.

Social media experts state that you should have a mix of promoting material and topical content.

So, if you are posting every day then maybe you would choose to promote yourself on Wednesday and Friday, and the rest of the week you post other content, such as blog posts and general chit-chat.

5. Focus on the Trending Music Platform

iTunes, Spotify, Google Play, Pandora, Xbox Music, SoundCloud, Mixcloud, 8tracks, Tidal, Deezer…you get it. There are so many places you can share music. 

But you want to share new releases that can reach as many people as possible. So how do you do this? 

Don’t stretch yourself too thin, choose the platforms that you are most comfortable using and the ones that are most popular (especially for your type of music genre.) 

Trends come and go, so make sure you keep your eye on what music platform people are choosing for their music needs. YouTube has 1.5 billion users who are currently streaming music, so start there!

6. Spend Time Creating, or Updating, Your YouTube Channel

What do Justin Beiber, Shawn Mendes, James Bay, and The Weeknd all have in common? 

They were all found on YouTube. Originally, all these big names were struggling emerging artists looking to catch their break. Then BAM! They made it.

YouTube is a fantastic place to share music. A lot of your listeners use YouTube daily, so you must make sure your presence is strong.

What type of content should you upload? Share new releases, songs that you cover, sneak previews, and any exciting news that you want to share with your fans. 

Be sure to promote your YouTube videos on your social media channels, too.

7. Have a Mailing List

Mailing lists are a great chance to share news with your fans and followers. Building up relationships with your fans is key to succeeding as a musician.

When someone comes onto your website, make sure you have a place where they can sign up for your mailing list. 

The last thing you want is for them to leave your website and forget about you. A mailing list ensures that you can regularly communicate with your fans.

A great way to encourage people to sign up for your mailing list is by offering a freebie, in exchange for their email address of course. 

8. Explore New Territories 

Once you are comfortably juggling your social media, website and music platforms, why not be daring and see what else is available? 

Emerging artists have an exhaustive list of ways in which they can share music with new audiences. It just takes some research to find new sharing music platforms. 

Try Last.FM, Dozmia, or why not see if Reddit Music works for you?

Or if you only share your music on YouTube and Spotify, why not throw in another music platform and see if you can grow your fans with SoundCloud or iTunes?

9. Hashtags

Hashtags can help with your exposure, so make sure you are using relevant hashtags for your social media posts. 

Do a quick search to find out what kind of hashtags and social media posts other artists in your genre create. This will help you to learn about what is relevant.

Remember to be creative and playful with your hashtags.

Need some hashtag inspiration how about incorporating some of these in your next post: #MusicMonday #EmergingArtist #music #rock #pop #SingerSongwriter

10. Behind-the-Scenes

Capturing and sharing behind-the-scenes content and content that makes you look like a friendly human being is important. 

Yes, to successfully make it in the music industry you need a business head. But you also need to be relatable, so that fans want to listen to your music and share it with their friends.

About to play a gig? Take a selfie and post it on your social media channels. About to start recording some new songs? Record a video with a sneak preview for your fans.

Behind-the-scenes content is great for both topical or promotional social media posts. And it gives your fans a little more insight into who you are and what you are trying to achieve.

11. Find Yourself a Publicist

Once you have a growing fan-base it is a good idea to find a publicist who can help in growing your fans more. 

You might be doing everything you can possibly do to try and reach more people, but you might feel like your efforts are in vain. 

Sometimes asking for additional help is the best way to move forward. It means you can focus on the music, whilst your publicist focuses on how to share your music with new fans. 

Before diving in, make sure you do the research and be sure that you and your music are ready for some professional PR. A music publicist can’t perform miracles and will need you to contribute information and music that they can promote. 

How to Share Music

Music distribution has changed a lot in recent years due to technology. The way people listen to, share and interact with music is different from how they used to consume it a decade ago. 

The easiest way to share music is undoubtedly online. But that doesn’t mean that you need to forget about the people who still buy CDs or the people who love to see live music.

Everybody enjoys listening to music in different ways. So to answer the question of how to share music, you need to know your target audience. Do your fans mainly stream and download your music? Or do they enjoy buying physical copies of your music?

Keep Your Fans Updated

As you can see, there isn’t a quick fix or a one-fits-all solution for how to share your music. Pick and choose from the above list and find out what works best for you and your fans. 

A takeaway tip you need to always remember is: the music industry is constantly evolving and in order to stay relevant you need to be highly adaptable, embrace change and use effective communication to keep your fans updated.

Share music that matters to you in an easier way, with Promo.ly. Try out promo.ly for 7 days for FREE! Our Basic and Unlimited accounts offer a range of benefits.

Basic accounts are ideal for small record labels. And include all of these goodies:

  • – A free set-up
  • – Send up to 500 promo emails
  • – Anti-piracy watermarking
  • – 24-hour web support via email
  • – File storage

Whilst Unlimited accounts are ideal for established record labels. Customers with Unlimited accounts get to enjoy:

  • – A free set-up
  • – Send unlimited promo emails
  • – Anti-piracy watermarking
  • – 24-hour web support via email
  • – File storage

Your Music Matters 

Share music with your fans and followers in an easier way. Sign up now for your FREE Promo.ly trial. There are no contracts – so if you don’t like what we offer, then you can leave whenever you want.

PR Tips For Aspiring Musicians Our Guide

PR Tips For Aspiring Musicians [Our Guide]

Navigating in the competitive music industry can be extremely stressful. Although it may seem like a good idea to hire a music publicist to help launch your career, there are certain things that you need to do first. For starters, you need to understand your goals as well as what your brand is all about so that you can establish a good marketing plan. Other things you need to think about are your websites, blogs, and perhaps most importantly, your social media. These will be the things that the media representatives look to first when you introduce yourself to them. In other words, you need to have a strong online presence before you think about your music PR. Once you have these things sorted out, you can go ahead and get yourself into the world of music PR! This article will tell you some tips you can follow so that you can be your own music publicist.

1. Provide Working Links

The first step is to reach out to editors and writers of blogs, podcasts, magazines, among others. The majority of writers prefer SoundCloud links while others may request that you submit an MP3 file or provide a Dropbox link. You may want to reach out to writers directly by sending your files to their email. However, keep in mind that these writers are already receiving a massive amount of submissions on a daily basis, and your email will most likely go straight to spam.

The best way is to have your album or EP on SoundCloud as a single playlist. Make sure to test the link first to ensure that the writers will be able to access your music. Write a short bio to put on your SoundCloud profile to showcase who you are and what your music is all about. Also, don’t forget to include all the available links to your website and social media channels. These may include the links to your iTunes, Amazon, or Spotify.

2. Come Up With a Great Pitch

One thing you need to understand is that music bloggers and journalists hear new pitches every day. If you write a long essay about how groundbreaking your music is, nobody bothers to read it. You want to come up with the right words to describe your music in a way that will immediately grab the reader’s attention.

Start off by choosing a few genres that fit your music as well as a few artists that you think are similar to you. This will help you get a better idea of what your music sounds like. Keep in mind that you need to approach this with an outsider’s perspective so that there are no biases involved. It is easy to confuse your music style with your idol’s. Queen’s might be your inspiration, but pitching your music as comparable to theirs might not be such a good idea. You want to describe your music as accurately as possible. Otherwise, you may risk attracting the wrong type of audience, and you are more likely to receive backlash for claiming to be something you are not.

3. Write a Great Signature Story

A signature story, or a musician bio, is one of the most important parts of your music PR along with your music. A powerful signature story should be interesting and personal. The key is to create a story that will draw in potential fans who find your story relatable. The beginning of your bio should be about what your music sounds like. That is because most writers are too busy to read the whole thing, and so they can take the first few sentences from your bio and use them in the write-up. Of course, writing a great signature story is not easy, which is why you may need to hire a bio writer to help you with the task.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

How to Create an Effective Email Newsletter For Musicians

How to Create an Effective Email Newsletter For Musicians

As a musician, you want to keep your fans informed on what you have been up to. Although email newsletters can be seen as old-fashioned and ineffective by many, they are actually one of the best ways to keep your followers updated.

Believe it or not, most people check their email every single day, whether it’s during their commute to work or before they go to bed. Thus, emails can be as powerful as social media when it comes to customer outreach. This article will tell you some tips on how to create an effective email newsletter that your fans will want to read!

1. Start With a Strong Subject Line

The subject line is the first thing that your followers see. Thus, you should always keep it short but impactful. One effective tip is to include their name into the subject line. This will immediately grab their attention and they are more likely to open the email. You can utilize newsletter management software to help you with the task.

2. Be Personal in the Introduction

To hook the readers from the first sentence, make sure that you talk about something personal rather than things that relate to your product or services. Get on a personal level with your fans by sharing what you have been up to recently, such as your current inspirations or a piece of news that interests you. This will get your readers to connect with you, and they will be more invested in your story and what you have to say.

However, be sure to avoid controversial topics that will instantly turn some readers away. Some sample topics that you can mention could be a trip you recently went on, a new thing that interests you, books or TV shows that you’re currently obsessed with, or your new favourite band.

3. Update Your Readers in the Body Part

The next part of your newsletter should be about your current projects. This is where you tell your fans what you have been up to. For example, if you have an announcement or an event coming up, you should use this space to talk to your readers about it.

4. Direct Your Readers Through CTAs

This last section can be considered as the most crucial part of the email newsletter. It is known to marketers as a call-to-action (CTA). If you’re still new to sending out email newsletters, you should avoid asking for money right away as it would quickly drive people away. Instead, encourage them to follow you on social media, such as Twitter and Facebook Page. You can ask them to check out your Youtube channel for subscription as well.

Most importantly, you should use this opportunity to promote your music by encouraging them to follow you on Spotify or Soundcloud.

After you’ve established some rapport, you can go deeper by inviting them to buy your music or your merch. Furthermore, you can even direct them to your crowdfunding campaign as well. That being said, the most important thing to remember is to have only one CTA per newsletter. Otherwise, your readers can get overwhelmed with the choices that they end up not choosing anything at all.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Magical Music Marketing Tricks & Tips Every Industry Professional Needs to know

Magical Music Marketing Tricks & Tips Every Industry Professional Needs to Know

You make great music, and you want people to hear it.

What’s more, you know that there’s an audience out there that would love the kind of music you’re creating.

So how do you find them? How do they find you? And what are the most effective and strategic modes of music marketing in the current climate?

If you’re a musician with talent who lacks the fanbase you deserve, these questions might keep you up at night.

Fortunately, you’re in the right place. We’ve put together a post of the most important methods and strategies you should be utilizing right now for your music marketing.

And what’s great is that when you work smart (and hard!) it will leave you with more time to create and play more music. And that’s why you’re doing it in the first place, right?

Sound interesting? Keep reading to find out more.

Nice to E-Meet You

There are a ton of bands out there, so many places to discover them, and so many of them clamoring to be heard.

And while there’s no limit to how many bands a person can discover and listen to, there is a limited amount of time and bandwidth that each person has for music. So you need to be a skilled communicator first and foremost. 

It will come as no surprise that the Internet is now the lifeblood of any band or musician. 

But there are smart ways to use it, and more scattershot ways. You want to be in the first camp.

And if the Internet is the blood, then your email list is, say, the white blood cells! It’s what keeps your internet presence vital and healthy.

Start by deciding on the right email marketing provider. There are a bunch of great options, so mostly it will be about deciding which features and pricing plan works for you.

As long as you choose a service that has the basic features and is easy to interface with, you should be good to go.

How To Build Your List

So, the bigger question is in how to get people to actually sign up for your list.

One great tip is not to ask for too much information when people sign up. Resist the temptation to ask for favorite band, or mailing address, or t-shirt size. Just get the basics: their email address and zip code. 

An optional field should be their phone number for text marketing. But many people will be hesitant to add their phone number to a list, so that field might end up blank pretty often.

Calls To Action

The most effective ways to get people to sign up for your mailing list is to ask! The term ‘call to action’ (CTA) is very common in marketing speak. And it’s no different in music marketing.

You need to give the opportunity (and clearly ask people to) sign up for your mailing list at every major interaction point with a fan or potential fan.

This means it should be front and center on your website. Use apps like SumoMe or Hello Bar to add that functionality to your site. Both apps create prominent CTA’s for people to sign up.

There should also be an option to sign up in the checkout page on your site. So if people buy merch or music, they’ll have the chance to stay in touch.

Your social media presence is no different. Make sure you have a CTA on your band’s Facebook page. It’s a matter of a few clicks. Hit “Create Call-to-Action” on the cover photo, and then choose a “Sign Up” button to add it to your page.

The Merch Table

The merch table is the classic location for music marketing. But just because we live in a digital world doesn’t mean the merch table is any less important.

People love the interaction that the merch table gives them. It makes them feel one step closer to the band. Plus if you are actually at the merch table after the show, they’ll feel even closer!

And there’s no better opportunity to do a little music marketing than when you have someone looking to interact and even buy from you.

Even if they decide not to part with their money that night, you can utilize the interaction to get them on your mailing list. 

Have a sign-up sheet clearly visible. And don’t be afraid to ask them to sign up, even as they are browsing or chatting with the band. 

Creative Gig Strategies

It’s easy to get caught up entirely in the online music marketing world, and forget that at its core, music is an interactive art form. People love seeing live music, and hopefully, you love playing it for them too.

It should go without saying, but always make sure you do your prep work before starting to gig, or getting back on the road after time off. 

This means everything from rehearsing until you can play the songs in your sleep, to making sure the band is all on the same page about what type to shows you want to play. 

And make sure you are good to go for all your equipment needs.

Free Shows?

It can be tempting to want to get out there and only pay shows for money. But there’s value in playing shows for free, and it’s part of the process for many bands and musicians.

You just need to make sure you are getting other things out of the experience. If you might be playing in front of a bunch of new people, or there’s a brand you can potentially impress, it might be worth not getting paid on a given night.

If there are other bands on the show that you can build a relationship with, and even cross promote with, that can be very valuable down the road. 

And there’s always inherent value in getting better from playing in front of people. While it’s nice to get paid while you do it, it can be freeing to gels as a band and as performers without the added pressure of a paid gig.

Other Artists

Speaking of other bands, it’s important to be aware of the established artists in your area. Do your research and find out which bands in town are doing well and sync up well with you, musically. 

Facebook has a great recommendation feature where you can target one local band that’s doing well, and then when you like their page, it will suggest a bunch of other band pages. 

You can click through to each of them and reach out with a message. And remember you can always unlike a band’s page and re-like it. Facebook will return a bunch of new recommendations!

Be Careful of Overexposure

As any new band will tell you, part of getting going is convincing friends, family, coworkers, etc to come to gigs. But keep in mind that it’s often a big deal for people to take a night out to come see you play. 

So if you are asking people to come see you every other weekend, it can get old very quickly. Even for legit fans, there’s an upper limit to how often they’ll want to come see a band play.

Space out your gigs, and you’ll have a better chance to get more people each time! And that will, in turn, impress bookers at the clubs you want to keep playing.

Giveaways and Contests

Involvement promotes excitement. So get your fans involved by creating giveaways and contests for them to participate in.

Sometimes it’s just a matter of promoting goodwill by handing out something free at a show. Or have a giveaway of some merch or show tickets to one or two special fans online.

That could mean something as silly as having people suggests funny captions for the photos on your band’s photo page.

Special Concerts

Remember how we talked about how playing too many gigs closer together makes each one less special? Well, this takes that idea in the opposite direction.

Try throwing a special concert, just for fans. Maybe it’s at a weird time. Maybe it’s at a weird location. Maybe you switch instruments for each song. Maybe you play it completely in the dark. 

Use your imagination. If you can create an experience that people will remember for a long time, it’s worth more than many other music marketing strategies!

You can also take the ‘special’ factor to the next level by playing a game (online or in person) with your fans.

Have a local scavenger hunt where people have to use clues to find merch of yours, and the first to collect all of them gets a bigger prize. 

Or something less involved but still fun, like having fans create silly parody lyrics of your songs. And you can pick your favorite and sing it at the next show.

Connecting with fans should be a priority, both at shows and in between them. It’s the personal connection that really helps build a fanbase these days. 

Even getting their opinions online for which shirt looks better for tonight’s show, or which poster design is cooler, can be a great way to engage.

Podcasting

It might sound crazy to create something in an entirely different medium and focus it around anything but your band, but that’s exactly what you should do.

Podcasts are, in many ways, the new radio. Or at least a new alternative to them. So why not get in on the craze?

They allow you to get into fans’ ears on a weekly basis, creating a sense of intimacy that’s hard to match.

But here’s the catch: Unless you are a world-famous band, people don’t really want to hear a regular podcast on your music or the inner workings of your band. 

So you need to get creative on what your podcast will be. Find something to center it around that you’re passionate about, but isn’t directly connected your band.

If it’s going to be music-centric, make it about the bands you love. Or the process of writing songs. Or crazy stories from the road. And invite other musicians on to tell their crazy stories.

Or you can steer clear of music, and pick a topic and hook that’s just interesting. And over the course of the podcast, you can use your music as the intro, outro and bumper music. And at the end, you can mention tour dates, etc. 

Promoting on Social Media

It can be very tempting to utilize all the avenues of social media to constantly promote your band. But that can quickly start to get old for your fans and potential fans. Your Instagram shouldn’t be wall to wall band photos!

There are different strategies on the proper amount of self-promotion you should be doing.

One says that a third of your posts should be promotional. This includes mentioning upcoming gigs, releases, and news. The other two thirds should be focused on creating value for your fans and engaging them.

Usually, this means asking questions about them and their lives. Or telling them about a totally different band you just discovered. Or asking their advice on your setlist.

Another theory actually says you should make as little as 10% of your social media posts as self-promotions. The more you can point the spotlight onto others, the more respected you become as an arbiter of taste.

And when people come to you more and more for things they should look out for online, it helps build trust, as well as your brand.

Music Marketing Is Constantly Changing

Above all, remember that you have to be flexible with all your approaches. The music industry has changed drastically in the last 10 years and will continue to do so.

So be open to change in your music marketing strategies. Work hard, and work smart. Be kind to fans, to bookers, and to other bands.  

If you have any questions or want more information, contact us today!

Important Marketing Tools for Musicians - Our Guide

Important Marketing Tools for Musicians

If you are a serious musician, you are already aware of the struggles that come with it. It can be a little tough to reach audiences and gain more listeners. Yet if you are making music all on your own, you will want to learn how to market yourself. It should be your top priority to get your music to the ears of the listeners. If you want to sustain a career in the music industry, you need to know how to market yourself. There are tons of tools out there that can help you get the word out about your work. Here are some of those tools to get you started:

Market on the Gram

Instagram has a simple platform that is pretty self-explanatory, straightforward and allows a lot of versatility to get creative. You can share stories or make posts with both video and images. You can create some great posts and stories in order to communicate with your fan base and followers. Apart from that, you can also include some behind the scenes and non-music work as well. In short, Instagram is a great place for posting pretty much anything.

Learn to use Facebook Ads

Facebook is the most popular social media platform to advertise on. Facebook will allow anyone to create a business account and use their tools to create ad campaigns. They also will allow you to make use of their advertisement engagement tools. Facebook has pay-per-click advertising right on the platform so that you can use this to your advantage without having to pay for anything but the clicks you get through Facebook’s features.

Email marketing and newsletters

Email marketing might sound ancient compared to the available tools and options on social media, but it is the most cost-effective and best way to reach your viewers directly. Whether you are announcing tour dates, new music or sharing posts about your band updates, accumulating a mailing list can be very beneficial to you as a musician. With email marketing, you will also be able to see the engagement that your emails get. You will get statistics reports of views, clicks, and engagement. This will allow you to figure out what works and what doesn’t so that you can further tweak your marketing strategy.

Build a website

Although social media is important, it is also good to have a place where you can put everything that solely belongs to you. A lot of musicians are creating websites for their fans to get more information, read blog posts, find tickets, tour dates, and anything else they might want to know.

Get yourself onto streaming platforms

Everyone is using music streaming apps nowadays. No one downloads music anymore when there is an app you can get unlimited music by paying a small fee and making an account. As a musician, you will want to get on board with this not only to advertise your music but to use their analytics in order to see how much engagement your music is making. You can create an artist page with all your existing music, which is great because everyone is on these streaming platforms nowadays anyways.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Why A Mailing List Benefits Your Jazz Music Career

Why A Mailing List Benefits Your Jazz Music Career

When you’re just starting off your career as a jazz musician, chances are that you don’t have the means to advertise using traditional methods such as with newspaper ads or paid promotions online. Instead, you have to gain exposure organically and use free services like a business Facebook page to promote yourself and your latest track.

However, with so much activity online, it is likely your social media posts will be missed as people scroll through their busy news feeds. Plenty of your posts will eventually be forgotten. The question is, how do you effectively inform your followers of your upcoming gigs or latest downloadable tracks when they don’t notice your posts on Facebook? Luckily, a mailing list is something that you can use to maintain direct contact with your audience and improve your jazz career.

What Is A Mailing List?

A mailing list is an online collection of all of your followers who want to be kept up-to-date on your music career and what you are doing. When signing up for the list, people have to input their email address, name, and any other information that you may need. The mailing list allows you, a musician to send material to all of the individuals who signed up to your list, making it easy for you to communicate with your fans.

How Does A Mailing List Help My Career?

You’re probably wondering how having a mailing list helps your jazz music career. After all, a lengthy list doesn’t necessarily earn you money. However, there are indirect benefits of using a mailing list. Being in constant contact with your followers allows you to develop and maintain a relationship with them. You can communicate with them through a weekly newsletter or provide updates about your upcoming summer tour.

The newsletter that you send will go directly to their inbox, making the interaction more personal and encouraging your fans to respond to your calls-to-action like buying your CD. If you’re going to be playing at a local music bar next week, tell everyone about it on the mailing list. This will motivate followers to come if they are nearby and even bring their friends or family along.

It’s Not Too Late To Start Building A Mailing List

Whether you’re 3 months into your jazz music career or 3 years in, it’s a good idea to start building your mailing list as soon as you can. Obviously, the earlier you do it, the better, but even after a few years, your fans will still be interested in joining the list. Create an online form and share it across all of your social media platforms. Ask people to sign up and slowly the list will grow. In no time at all, you will have a strong fanbase to be proud of!

Managing A Mailing List

Now that you have a mailing list full of fans, start to send out information about your tours and releases. You want to maintain consistent contact but refrain from sending material out too often. Doing so can come across as too aggressive and cause some fans to unsubscribe. You should send out material once a week, at most, and once a month, at a minimum. The right number will depend on how much time you have to write a newsletter and how often you have news to update your followers about.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Important Steps To A Successful Content Marketing Campaign For Record Labels

Important Steps To A Successful Content Marketing Campaign For Record Labels

With the advent of music streaming platforms in today’s digital age, record labels have truly taken the brunt of the blow. The drastic change in how and where people listen to music has led many people to question the function of the record label. 

With a major decrease in recorded music revenues, one of the key solutions to boosting business is smart marketing.

Here’s how to get the upper hand you need as a record label with tactile marketing in the music industry. 

6 Steps to Nail Marketing in the Music Industry 

The good old days of marketing a new album release are well and truly over. Online marketing is where it matters most. 

Record labels in today’s modern age cannot rely on their big hitters and new musicians for popularity. A keen focus on marketing for the right audience is key. 

This means that music marketers need to focus on consistently re-adjusting campaign plans where necessary. I.e. keeping up with the times! 

Here are 6 fundamental tips to help you absolutely nail your digital music marketing…

1. Create Catchy, Consistent Branding 

Brands, brands, brands everywhere you go! So how do you set yourself apart from the rest in today’s oversaturated world? 

The key to branding that truly catches attention is consistency. This means that your branding should be the same across all facets of your business. From corporate communication to the type of artists you sign, the look and feel of your logo, your company mission, and more. 

It’s important to sign artists who align with your sound as a record label and who appreciate your aesthetic. Catchy, consistent branding helps to create a lasting brand image that is instantly recognisable and associated with success. 

2. Clearly Pin-Point Your Target Audience 

Who do you aim to please as a record label? Ultimately, it’s your target audience that determines your overall success. It’s 100% vital to fully understand the demographics of your music market and who’ll be buying the music you produce. 

In order to determine this, you’ll need to research and develop statistics about your specific audience.

Through your research, you should be able to create a detailed profile of the typical type of buyer and listener of your music. With this information, you can better understand where they are consuming music and how they are listening to it. 

Once you can clearly define the outlets and audience to focus on, you can build a robust content strategy around this. 

3. Create a Well-Rounded Profile of Your Customer 

As mentioned above, you need to build a detailed profile of your customer in order to best understand them. Only once you’ve recorded their personal preferences can you a real feel for how to entertain them. 

Questionnaires are especially helpful when doing research on your targeted demographic. Here are a few questions to include: 

  • Where do you live (general area), shop and tend to eat out?
  • Are you single, married or in a relationship?
  • Age and gender 
  • How often do you buy new music? 
  • If you don’t buy music, what service do you use to stream music?
  • Do you go to live shows, if so, how often?
  • Are you a first-time music buyer or a label loyalist?

As a record label, you can either use the in-house expertise of your social team or outsource a research agency to assist with this. 

4. Build Your Content Strategy Around Your Audience 

As soon as you’ve clearly outlined who your target audience is, you can build a content strategy that is sure to reach them. 

Make sure to determine the right social platforms to reach them on i.e. Twitter, Facebook or Instagram. And after that, craft the right kind of content to capture their attention. 

In today’s digital age this generally means plenty of images, video, virtual reality, gifs, and catchy copy. 

If you have the team and facilities for it, then your content strategy can simply be formulated and created in-house. If not, you may need to consider outside support in the form of an ad agency. 

Creating a budget is also incredibly important for a successful marketing strategy. The reality is that one pot for your ”marketing spend” just won’t cut it. 

Create a completely separate marketing budget, divided into two categories- one for paid promotions and the other for content marketing. 

5. Find Promotional Partners to Boost Your Strategy 

Once your content strategy and budget have been signed off, now it’s time to look at promotional partners for a little boost. 

Broadening your network can ultimately help deliver your message to a wider range of your target audience. Leverage the social media following of your popular bands or musicians as a form of organic business promotion. 

Allow key followers exclusive access to content or an opportunity to interact with the band for added exposure through social media. Partner up with local venues and retailers who can also offer a promotional boost for both your business and the band or musician. 

Venue promotions offer plenty of opportunity for cross-promotion too. Here you can set up an onsite giveaway and mobile marketing campaigns to attract a bigger audience. 

6. Create a Detailed Content Calendar and Stick To It 

Also known as an editorial calendar, this is extremely important in ensuring you create the right content and share it consistently. 

As with most things in business, consistency is the key to success when it comes to online marketing. A well-planned out and executed content calendar guarantees this success.

Make sure to include key events taking place throughout the year where you can piggyback off their popularity through social media. 

Assign a team of staff members to manage this content schedule. These employees should be well-experienced in social media management and able to think on their feet! 

Experts in Music Promotion 

If you’re looking for an added boost for your marketing in the music industry, then Promo.ly is your go-to for music promotion!

We pride ourselves on offering a state-of-the-art platform for music promotion. With us, you can mail your contacts, combat music piracy, track your exposure, and more.

Interested in learning more about Promo.ly? Check out our special features here.

How To Effectively Promote Your New Music - Our Guide

How To Effectively Promote Your New Music – Our Guide

With so many music artists releasing new singles and albums daily, you need to make yours stand out when you finally release your tracks. When your music promotion stands out from the rest, you will have a higher chance gaining the attention of record labels and potential listeners. No matter how good of an artist you are, your songs won’t go viral and you won’t catch a break if no one takes an interest in it in the first place. Good music promotion is essential. Therefore, here are some things that you may want to consider when you’re creating your music promotion package:

Choose Your Best Songs For The Demo

While your music promotion will gain the initial attention of record labels and potential fans, you need to also have songs that listeners will like and want to keep listening to. The first track on your playlist needs to make your audience want to hear the rest of your demo. A short demo playlist of your best two or three songs is sufficient. Make sure the track has been recorded in high quality and that there is no unwanted background noise. Your demo is how people will judge your music, so you want to give it the best chance possible.

Tell People About Yourself

Writing a short (one page) and a concise bio page about yourself and your music can help people gain a better understanding of who you are as a musician and what you were inspired by when writing your songs. Make it genuine and honest. Your bio should be personal and relevant, yet professional. This means not including things like how your family especially loves one of your songs or how you have two cute dogs. Use your own words, so don’t include language that you rarely use. Try to avoid cliche statements as well.

Write the Press Release

Writing a press release in conjunction with your demo when you are sending it out can help to promote your album. Your press release will inform current fans to check out your new songs and tell new audiences and record labels more about yourself or your band. Detail the things you are promoting in your press releases such as the name of your album or the songs that you’re particularly excited about. Maybe you have a gig coming up. If so, you can also mention that and let people know when and where it is. Keep the information relevant to your music.

Hand Out A Press Pack

Create a page or two of your new release and what has been said about it on reviews. Include the highly rated reviews of your new tracks. If possible, use publications from sources that are high profile. Also include information such as the number of active listeners, video views, and social media followers. This is an opportunity to sell your music, and you need to make it look like you are an exciting band.

Take A Picture

Putting a face to the music is always better than just having the music. If the media wants to publish an article about you, they might be reluctant to do it if there is no picture to go with it. Take a colored photograph and make it look good. Hire a professional photographer to help ensure that the image is usable.

Write A Personal Message

When contacting any record label or music blogger about your demo, it is always a good idea to write a personal note targeted at different people. Don’t make it generic either. Include their names and company in the message. Send them badges and posters of your music. These will help you stand out and persuade them to consider listening to your playlist.

Don’t Forget To Include Contact Information

On any piece of significant promo material, e.g. posters, CDs, and press release, ensure you have included details of how people can contact you. Make it clearly visible and include both your phone number and email. You never know what could happen, but it’s fair to say that if something particularly exciting does happen, you don’t want to miss it!

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

13 Music Marketing Strategies for Aspiring Musicians

13 Music Marketing Strategies for Aspiring Musicians

Thanks to social media and free resources like Audacity and GarageBand, achieving success as a musician has never been more attainable.

But if you want it, you’ll have to work for it-and not only in the studio.

Marketing should be as much of a priority as writing new lyrics or practising your instrument. Here are 13 of the best music marketing strategies to help you get started.

Learn More About Your Market

Great music marketing strategies begin with clear answers to several questions. Here’s what you need to ask yourself.

Who are you making music for?

Aside from yourself, that is. Every musician has a key audience. Marketing toward that audience will prove more effective than targeting everyone.

Who is your competition?

Every musician or group has a local rival. They may play the same type of music or take up valuable time at your local venue.

Not every rivalry is heated, by any means, but it is crucial that you learn more about the bands you’re competing against. Audiences only have so much time and money, after all.

Brand Your Band

Your name and logo are so much more than fun monikers and doodles. They tell the story of your group and can be powerful factors in your music marketing.

The Beatles were kings of branding and subsequent rebranding.

The Beatles from “Let It Be” is a different group than “Sgt. Pepper’s” Beatles, despite the band using the same name and lineup. And yet that’s about all those eras had in common.

Chances are your mind conjured colourful images associated with “Sgt. Pepper’s” as soon as you read it. That’s a prime example of branding at its finest.

Branding and rebranding draw interest and shows creativity. Never be afraid to reinvent yourself.

Take Advantage of Social Media

According to Statista, there are over 2.7 billion social media users across the globe. What’s more, it’s estimated that the figure will rise to 3 billion by 2021.

Social media is a wonderful way to find and interact with fans around the globe and should be used to its fullest.

Use your social media accounts to keep track of interest via hashtag, converse with fans, post tour dates, give updates, and more.

At the end of the day, social media is as much a part of networking as shaking hands with industry bigwigs.

…But Don’t Forget About Your Website

While social media is indeed a wonderful tool, it shouldn’t be the only form of online marketing you rely on.

A high-quality website is still every bit as important as it once was, as it has several advantages over social media.

For instance, you can get more in-depth with your biography. You can also sell merchandise and music directly through your site.

Collaborate with Established Musicians

One of the best parts of being a musician is working with people who inspire you.

Some of the coolest-and strangest-projects in recent history have involved collaborations.

Imagine Beastie Boys’ “No Sleep Till Brooklyn” without Kerry King’s signature guitar riff. Or how about Kanye West’s recent collaboration with Paul McCartney on “FourFiveSeconds”?

Together, you and your peers can create some truly revolutionary stuff.

And aside from that, you’ll get introduced to a brand new audience.

Create with Your Fans

Established musicians aren’t the only artists you should collaborate with. There are some great ways you can let your fans get in on the fun, too.

Give your fans the freedom to remix your latest single, then gift the winner some free merch or tickets to your next show.

Or take polls on social media to let fans help you name your next album and choose your next music video.

Keep People Updated

Crowdfunding your musical endeavours through a site like Indiegogo or PledgeMusic is a fantastic way to make the music you want to make without having to worry about funds.

What’s more, they’re proven to work. Indiegogo alone has raised almost $1.5 billion for artists of all types.

But if you choose to go the crowdfunding route, be prepared to hold up your end of the bargain. Fans take a very real-and in this case literal-investment in your project.

Keep them in the know by updating them on the status of your projects on a regular basis.

Understand the Value of Free

You’re trying to make money off of your passion, so why give something away for free?

Though it sounds counter-intuitive, there’s a strong reason why it works so well in music marketing.

Everyone loves getting something for free. And by offering up your latest single or playing a free show, you’ll drum up excitement and paint yourself as a fan-friendly project.

Add Some Mystery

Sometimes, less is more. A good mystery is a fun way to keep fans interested, far beyond the music.

Take the Grammy-winning Swedish rock group Ghost, for instance, who wear masks and robes during performances and interviews.

When the group first gained recognition back in 2011, they gained as much attention for their theatrics as their music, and fans had a blast trying to guess who was behind the project.

When it comes down to it, Ghost’s best marketing wasn’t done by their PR team, but by their fans. It wasn’t long until mainstream publications began running features on the band.

Never underestimate peoples’ love of the unknown, even when it comes to marketing.

Host Your Music on Streaming Sites

From platforms like Spotify to Bandcamp to Soundcloud, there are tons of streaming sites where you can host your music.

If you’re not already taking advantage of these platforms, do so immediately.

It’s clear that streaming is here to stay, so give your fans what they want-access to your music anywhere, at any time.

Consult Music Marketing Experts

A good PR person is an invaluable resource. A quality rep can put you in touch with the right people and get your band the attention it deserves.

Though it’s an investment upfront, to be sure, PR or digital marketing help pays for itself in a matter of time.

Hit The Streets

While digital marketing is great for marketing music, the old method of shaking hands and meeting fans is still effective, too.

Find independent music shops in your area and meet with the owner. Ask about hosting your music or playing a show at the store.

Stay Hungry

Persistence is key in any art form, especially in an age where everyone has a platform.

If you want to succeed, understand that it’s going to take a great deal of time. You may not see the fruits of your labour for weeks or months. But rest assured that when you do, it’ll be worth it.

Use These Music Marketing Strategies And Become The Next Hit

Your music deserves to be heard, and with these music marketing strategies, you’ll be fast on your way to success.

Remember, keep at it. Music marketing takes time, so keep your chin up.

And don’t forget that Promoly can help. Sign up today to gain access to marketing tools that your band needs.