Top Ways to Promote Your Music and Expand Your Fanbase

Top Ways to Promote Your Music and Expand Your Fanbase

When you are learning how to promote your music, you want to look to the experts that have blazed the trails before you, while staying on top of twenty-first-century trends. Columbian icon Shakira in August 2018 hit the top of the list for most Facebook fans at 103.51 million.

Queen diva Beyonce, by contrast, had 64 million but was considered one of the most affluent performers worldwide. Facebook fans don’t always put food on the table, and this is only one way to promote your music and expand your fan base.

Keep reading to learn the top ways for how to promote your music right here, and make some bank at the same time.

How to Promote Your Music Old School

Social media is an excellent tool when it comes to promoting your music, but you shouldn’t rely on it as your sole marketing source that will generate income. Start with the old school methods of music promotion, and then use social media and digital trends to take those methods to the next level with wider markets.

Of course, the best way to promote your talent is to show off your talent, and that starts with major gigging. Keep plugging away at getting those gigs, and do so any way you can.

Playing live is what music lovers love to see the most in their favorite bands.

They know you aren’t going to sound like a digitally perfect machine, and they know that’s not what it’s about.

It’s about the music.

So sing, baby, sing!

If you have no idea where to start, start off with your favorite bar. Just ask!

Attend open mic nights wherever you can, and start building that fan base.
You can bring pamphlets of your Facebook fan page with your Twitter handle and all of your digital info on it.

But it’s most important that you just start singing live.

Do it for free at first if you have to. Remember it’s about the art first, and the money second.

Eventually, your talent will spread by word of mouth, and by the digital machine, and the money will come in.

When You Get the Gig

When you get the gig, celebrate! And then promote.

No matter how big or small your gig is, or how much or how little you are getting paid, promote. You are now officially “on tour” even if you only have a one-nighter on the calendar.

This is when you can start using the digital world to expand your potential market. Sites such as BandsInTown and SongKick are great tools to begin listing concert dates.

List your concerts online.

Create an event on your Facebook fan page. Market that event using Facebook advertising.

One beautiful thing about Facebook advertising is that you can specify exactly who your Facebook event will be advertised to.

You won’t be advertising to all Facebook users. You don’t have to be afraid that 90-year-old grandmothers are accidentally tripping over your event ad when they are looking at their great-grandchildren.

On Facebook, you choose exactly who sees your ad, and it doesn’t have to cost you an arm and a leg. You decide who sees it, and how much you pay.

Ask churches to advertise flyers for you, especially if there are a lot of youth gatherings at specific churches. Advertise in local newspapers, and don’t be afraid to be a squeaky wheel at the radio station either.

Once you get the gig, use a combination of old school methods, such as churches and newspapers, and the digital world to market your first concert. Study how to promote your music online efficiently before you start.

There’s More to Music Life Than YouTube

Every musician loves YouTube and for good reason. Now that it is “married” to Google, it is so handy for search results.

Once a video goes viral a musician can be “made.”

But you can’t rely on just YouTube in this competitive digital day and age. There is more to the Internet for music promotion than YouTube.

If you want to learn how to promote your music, you need to be everywhere online. Yes, use YouTube.

But upload that thing everywhere you can. Facebook Video is a great second step when marketing online. Again, you can use Facebook advertising just to get some clicks on the video. You decide who sees it, remember.

Your biggest challenge in marketing your work is making sure that the right listeners see it. You don’t want to just throw your work out there and hope for the best. You want targeted promotion.

Facebook Video is great for that, and so is YouTube.

But other channels such as Vimeo and Daily Motion can also help you there too.

You also want to try to promote yourself to music blogs.

Every music blogger is looking for something else to review and rave about.

Learn how to start pitching music and getting featured on the big music blogs to get more fans, followers, and concert purchasers!

Do you research before you choose a music blog. Every music blog is going to be as picky and creative as you are.

Become a reader of the blog you want to be featured on and get a feel for the flow of their style. Send a personal email with a piece of digital work that has done well, and take it from there.

Don’t be afraid to be personal and relaxed when you are promoting your work online. Being approachable and having a personal story or two pulls the heartstrings while you are pulling the guitar strings.

And isn’t that what good music is all about anyway?

Learn From Industry Pioneers

There are a number of ways of how to promote your music and make money in doing so. Yes, you want to promote your artistic talents and creativity, but you are doing that so you can make money.

Dave Kusek is an American pioneer in music marketing. He’s authored The Future of Music, is a former music executive, and now teaches artists on how to be lucrative and creative at the same time. It was him that said you can have a lot of followers, but, “you can’t eat a tweet.”

Kusek serves as just one of many iconic examples that a combination of old school methods and social media marketing is the best formula when you are learning how to promote your music. Use these tips, and learn how to avoid the 5 music PR mistakes musicians make and start creating and earning with your talents today.

A Guide to Email Campaigns For Your New Music

A Guide to Email Campaigns For Your New Music

Email is undoubtedly one of the most powerful marketing tools today. That is because most people check their email inbox each day, probably multiple times, and so you’re more likely to reach out and connect with your fans through this medium. Whether you’re promoting your new album or your upcoming gigs, you can easily do so via emails. That being said, the tricky part is getting your fans to open your emails and take action in the first place. This article will give you a few tips to ensure that you will get the most out of your email marketing.

1. Find the “Best Time” For You

The “best time” or the most effective time to send out emails varies across industries and markets. When it comes to business emails, people are more likely to check their emails during weekday mornings, particularly while commuting to work. The bottom line is that the best time differs for everyone. You may find that some of your fans respond well before bedtime while others are more engaged in the morning right after they wake up. What you should do is conduct A/B testing to explore different send times. Once you find the best time to connect with your fans, then that is the schedule that you should consistently stick with.

2. Expand Your Email List

It’s very important that you build your email list so that you can reach out to a wider audience. One simple way to do this is to get the attendee list from your ticketing partner. Then, you can go ahead and upload it into your email marketing platform.

3. Divide Up Your Audience

Sending out a typical email newsletter to everyone on your email list may not be enough to boost your email open rate. Instead, you should target smaller groups and send them personalized emails. For example, send show announcements to the fans that are interested in the relevant genre. You can also reach out to those who have been to past shows and who might potentially be interested in similar shows. This way, you get to target your fans’ unique interests. This, in turn, increases your open rate.

4. Showcase Personality

The messages that you put in your emails need to have personality. This means that you don’t want to bore your readers with a long, dull essay about why they should come to your show. Instead, showcase your personality through these emails so that your fans will get an idea of who you are. Also, you should use a casual tone with your fans to create a friendly connection.

5. Send Out Recaps

Remember to send out recaps of your shows within a day or a few days after each show. This will create excitement, and your audience will want to experience the shows for themselves if there’s another one coming! In your recaps, you should thank your fans for coming and include photos that link to either Facebook images or your Instagram account to create a greater social media buzz.

6. Attract Attention With the Subject Line

You can make it or break it just by the use of your subject lines. Instead of using all caps with excessive exclamation marks that can send your email to the spam folder, keep your subject lines gripping, precise, and fun to make sure that your fans will click through.

7. Make Use of the Preheader

Aside from the subject line, the next thing that your readers will see when viewing in an inbox is the preheader. This is where your fan really decides on whether or not to open your email. You can use your preheader to announce about the tickets being sold really fast. This is so that people will be urged to click through to see what they’re about to miss out on.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

The Right Reps - Top Questions to Ask Before You Work With a Music PR Firm

The Right Reps: Top Questions to Ask Before You Work With a Music PR Firm

Being a professional musician requires a lot of work. It isn’t all about simply making music and jamming on stage. Music is a business, and just as with any other business, there’s much to learn and tons of decisions to make in order to be successful.

And a big part of that success depends on hiring the right PR firm to handle your music public relations. This is because a good public relations agency knows how to get the word out about you to help your music reach a wider audience.

And yet not all music PR firms are made equally. Let’s take look at a few things you’ll definitely want to find out before signing on the bottom line.

The Right Reps: Top Questions to Ask Before You Work With Music PR Firms

Finding the right representation is important in advancing your music career. Here are the top questions to ask before you work with a music PR firm.

What Kind of Music Do You Specialize In?

Before signing with a PR agency, it’s important to keep in mind that not every agency is going to be the right fit for every musical act. Most agencies have specific styles of music they specialize in.

Signing with an agency that isn’t a good match for your style of music could be worse than not have a PR agency at all.

Who Are Some of Your Current and Former Clients?

Don’t hesitate to be up front about asking them about current and former clients. It’s important to know who they’ve represented in the past, as well as the quality of acts that they currently attract.

Top PR firms will be very open about who they represent, and typically their website will feature testimonials from those clients.

This helps you compare the types of artists they work with on a regular basis. If you are a good match, it should become obvious very quickly. 

What Makes Your Agency Special?

Most PR agencies have a tendency to tell you they are better than all other agencies in the area. After all, PR is all about promotion. So don’t be afraid to dig a little deeper and have them state specific reasons why you should choose them over any other agencies you are considering.

Ask them what specific services they provide that set them apart, as well as any guarantees they can make about big ideas they have about reaching the maximum size audience possible for your music.

How Big Is Your Current Roster of Clients?

Believe it or not, when it comes to the size of music PR companies, bigger doesn’t necessarily mean better. Obviously it might be tempting to sign with an agency that boasts a long list and impressive list of clients, yet you need to consider whether they will be able to effectively represent you with so many other clients to take care of.

Often times a small boutique agency that represents only a handful of carefully picked clients is the way to ensure you get the level of personal attention that will best serve you.

How Big Is Your PR Team?

Along with the question of their roster of clients, it’s also important to ask about the size of the staff available to handle those clients. You’ll also want to find out how the work is divided up among the team.

Make sure that if the firm handles a lot of clients, that you won’t end up being forgotten.

It’s also a smart idea to find out if you’ll work with an individual or a team, and how much contact you will have with them.

How Much Do You Cost?

Cost is obviously an important factor. When first starting out, every dollar matters, and you’ll need to do your best to make sure that you get the most bang for your buck.

PR can get expensive fast, so you’ll need to know what they charge for, how their fees work, and how much you can expect to spend in comparison to the amount of revenue they’ll generate through their efforts.

Keep in mind that just because a music public relations firm might be the most expensive, this doesn’t make them the best for you. You’ll want to pick one that feels like a good fit, and make sure they are clear about how their payment scheme is organized so that there are no surprises.

Do You Provide Expense Reports for Your Services?

There are so many unknowns in the music business. Thus it’s important to ask them to provide detailed reports so that you can see how effect they’ve been at promoting you. Look for a firm that offers total transparency, that way you can see exactly what your money is buying.

Receiving regular reports also shows you how well organized they are as a business, and precisely how cost-effective it is for you to be working with them. Because if they aren’t helping to get your name out there and make you money, there’s really no reason to continue paying them.

What Makes You Want to Work With Our Band?

This might be the most important question of all: Why do they want to represent you? After all, in order to effectively promote musicians, they have to be passionate about the music. 

Because although you are paying them for their services, their enthusiasm about you is how they will promote your music to potential clients and venues, and it’s hard to fake authentic enthusiasm.

The Fine Art of Music Public Relations

There’s nothing more exciting for than building a loyal fanbase. After all, without a growing audience, you’re simply out there performing for yourself.

When it’s time to start looking around at music PR firms, this list of questions should help you to be able to pick the agency that best suits your needs. So hang in there, keep refining your craft, and enjoy the ride!

Click here to see 10 music marketing strategies you can implement before getting signed.

How to Succeed in the Music Industry - Our Guide

How to Succeed in the Music Industry – Our Guide

For many people who are passionate about music, it is a lifelong dream to be able to make it in the music industry. However, it is not an easy path to take, seeing as the industry is insanely competitive. For this reason, a lot of people simply give up mid-way because they think that they don’t have what it takes to succeed. However, there’s also a possibility that you just haven’t gotten your break yet. If you think that you’ve got what it takes to make it, you have to start by surviving. In order to survive the music industry, there are certain things that you need to do, including:

Keeping an Optimistic Mindset

It’s true that there are some things that are beyond your control, but one thing that you can always count on is your attitude. Regardless of what happens, you need to keep your optimism, especially if you are just starting out. The harsh truth is that there are over eighty thousand albums being released each year, and your first release might not be among the top 200 right away. Even then, you need to hold a positive attitude and avoid giving up too soon.

Learning and Observing

If you want to produce the kind of music that meets all expectations, you should start by learning from others. Don’t limit your observations to only your favourite musicians or genre. Try to branch out and learn as much as you can. Be open to learning something from every type and genre of music – even the ones that you can’t stand. In time, you will learn to craft your own type of music that has drawn inspiration from the best of all the worlds.

Knowing Who to Take Advice From

It makes sense that you would want to seek advice from people who have made it in the industry. However, the best advice that you can get is actually from those who have struggled and failed. You will gain some interesting perspectives from these people.

Asking For Constructive Feedback

Instead of only giving your demo to your friends and family for feedback, you should turn to music professionals who can give you genuine and constructive comments. The truth is that your loved ones can be overly supportive and thus are more prone to biases.

Understanding That Nothing Comes Easy

The path to success is a rocky one. Even successful artists have their fair share of struggles and failures. With that in mind, you should always remember that nothing comes easy, and you shouldn’t give up on your dream so easily.

Distributing Your Music the Right Way

Nowadays, there are so many ways that you can do to get your music out there. CD Baby, for instance, is one of the companies that can help you distribute your music on channels such as Amazon and iTunes, among others. Moreover, music streaming platforms such as Spotify, Pandora, and Apple Music are some of the best places for your music to get some exposure. Shazam is also a great choice for listeners to find your music without knowing your name or the title of the song.

Managing Your Social Media

Needless to say, social media platforms need to be well-managed when you’re trying to appeal to the public, especially your target audience. Make sure that you’re always engaging your fans and representing your brand. Instead of only talking and posting about your music, you should post something that relates to music in general. For example, you can share posts that express your appreciation for your favourite artists. This will instantly connect you and your fans who have a similar taste in music.

Building a Team

At one point in your music career, you will need a team to support you. Your team should comprise of managers, booking agents, publicists, and social media specialists. The process of finding the right people to create a team can be long and require constant change, but it’s worth it in the long run.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

A Step By Step Guide To Succeeding on Spotify

A Step By Step Guide To Succeeding on Spotify

Getting your music recognized and having it become popular is the goal of any music artist. However, with so many people all wanting to be the next big thing in music, you need to work harder to ensure your songs succeed on streaming services like Spotify. Here is a quick guide on how to achieve success on this particular platform:

Step 1: Upload Your Music To Spotify

Simple and obvious enough, your music needs to be on the platform first before it can begin to succeed. But first, you will need some help getting your tracks on Spotify. Subscription services are more picky with who they allow on their platform, and when it comes to a company like Spotify, you will need links with a digital distributor to get your foot in the door. It’s tough for small independent artists to make it in, so if you want your songs on Spotify, consider the services of third-party labels.

When you are about to upload your music onto the streaming platform, ensure the music is uploaded as a high-quality audio file, with album art and metadata included. Now that your music is online, the real hard work can begin.

Step 2: Promote Your Music EVERYWHERE

The next step in the process is to make sure your music gets the exposure it deserves. Just because you want to be popular on Spotify doesn’t mean you have to promote your track solely on the platform. The goal should be to advertise your music anywhere and everywhere, especially on other platforms and on social media. Free streaming services like Youtube and Soundcloud are a great way to gain new listeners. Get your music as a soundtrack on TV and games or even on an ad. The more exposure your songs get, the more likely you will become a popular artist. You are not limited to just online platforms either. Playing live is equally important as it is another source of exposure. You might even convert passersby into regular listeners online!

Step 3: Reach Out To Music Bloggers and Journalists

One of the most effective ways of getting your music to the ears of new listeners is by getting it mentioned in articles and blogs created by influential people. These influencers have a significant following, and their viewers are open to recommendations made by them. Unlike publications such as Rolling Stone, these smaller music publications are more open to giving independent artists exposure, and if your music has a specific genre, niche publications may take more of an interest in your work.

Use websites like Hype Machine to find influential music bloggers and journalists; you should try to get on their radar. Look for local, weekly newspapers and magazines that have a page dedicated to reviewing local musicians and artists. Perform live and invite the authors to come to listen and review you. The more exposure you get, the better!

If you have some capital to invest, hire a PR manager to get your music some press recognition and manage your music exposure. For those who prefer to do this themselves, reading a guide on media relations is useful. With some creativity and organization, you can easily get your music exposed with the help of journalists and the media.

Step 4: Get Featured in Playlists on Spotify

Spotify often creates weekly playlists hosting up-and-coming talent. These playlists are heavily followed by Spotify listeners, so getting your music on this list is a very good way of gaining new followers. Since these playlists being created by in-house editors, you cannot pay your way into the spot. Although your label and manager can sometimes persuade Spotify to feature your work, the best and honest approach to get your name in these playlists is to make good music. Make regular uploads and create new content. These are great ways to get your music recognized.

If even after all your hard work, Spotify doesn’t recognize your talent, consider creating a playlist of your own. Include popular songs and artists in your list and add one or two of your songs in there too. If you create a good enough playlist, it will gain a large following and allow your music to be exposed to the listeners.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Tips to Finding a Music Manager Who'll Promote You the Smart Way

Tips to Finding a Music Manager Who’ll Promote You the Smart Way

It can be hard to stand out in today’s music industry. Technological advancements and the internet have made it easier for artists to record and release professional quality music. But it’s also made it much harder to stand out from the crowd of aspiring musicians. 

There are over 3 million artists on Spotify alone, with 22,000 new songs being uploaded each day. Even if you have the talent, how do you find your audience among all the noise? 

Finding a music manager is an incredibly important step in a band or artist’s career. A skilled manager can levy their connections and their know-how. They can help get your music in the spotlight. 

Are you or your band ready to take the next step? Read on, and we’ll walk you through how to find a music manager. 

Are You Ready For A Manager? 

Most music artists are success-hungry. And who can blame them? You got into this racket to make music that’s heard by people, and those rent checks aren’t going away anytime soon, either. 

Still, swinging for a manager too early can be a big mistake. 

Take a look at your musical career. Developing as an artist can take plenty of time and you may still be developing your sound, style, and brand. Before reaching out to managers, you should have a distinct product you want them to promote and guide. 

Reaching out before you’ve fully perfected your sound can result in you getting laughed off the block. And that’s a reputation no one wants to carry with them. 

What to Present to a Manager

You’re still reading, so let’s assume you read the previous paragraph and decided: yes, we’re primed and ready for management. Okay, that’s great.

But how do you convince potential managers of that fact? You’ll need to gather a number of materials. 

Music to Their Ears 

First and foremost, you’ll need quality recordings of your music. These tracks need to completely stand on their own. No respectable music manager will agree to use their imagination and see what the track “could be.” You need to show them what it is. 

This might mean throwing down a pretty penny at a professional recording studio before approaching managers. That’s just the cost of doing business. You’ll need these quality recordings to start building a true audience regardless. 

Make sure you have these recordings in a way that’s easy for a potential manager to access. It’s 2019, which means handing them a CD-ROM is probably no longer the way to go. A flash drive, or even more handy, a streaming link, can do the trick.

Other Materials

In addition, you’ll need to put together a small portfolio highlighting your band. In it, include some professional-looking photos of your band. Make sure your appearance in these photos matches the impression you want to give to an audience. 

If you’re a heavy metal band, look heavy metal. If you’re an aspiring pop star, make sure you look like one. Giving the right visual impression has always been a big part of this audio-focused industry. 

Include a well-written biography which includes any and all accomplishments you or your band are proud of. This is the place to slyly name drop or mention any accolades. If you don’t have any, that’s fine: just make yourself sound good (but don’t lie!). 

Include links to your website and social media accounts. A healthy following on such accounts can do nothing but increase your chances of success. 

And finally, include your best live concert footage. That night you were on fire, where the crowd was really receptive and into it. Again, try to make sure it’s high-quality, as a crappy phone recording will do little to convince anyone of your star power. 

With the above materials together, you’ll not only be on track to find a manager, but you’ll be presenting yourself better to a general audience overall. 

Finding The Right Person 

You don’t want just any manager for your band – you want one who is genuinely enthusiastic and committed. Having a non-committed manager, in some ways, is worse than having no manager at all. 

So, how do you find such a person? 

Start by looking close to you. Consider what you want out of a manager.

Is it just a committed person to do the work of promoting the band? Consider asking a close friend who’s organized and up to the task.

Stories of managers who started out as close friends of the bands are too many to count, and it’s worked out for many. 

What if you don’t have anyone who fits the bill? Or maybe you want someone with a little more industry experience on your side. Strike up a conversation with other bands you know, music venue owners, producers, and everyone in your orbit. 

The music industry can be a surprisingly small world, and someone you know may be able to recommend you to someone who could be a great fit. The connection you have with others in the industry is one of your greatest assets. You shouldn’t be afraid to rely on it when looking for help. 

If none of these methods turn up results, you can always cold call managers or agencies in hopes of attracting interest for yourself. This doesn’t always work, but if you present a professional enough image of yourself, it might attract some interest. 

And if it doesn’t – don’t worry. Most bands and artists get managers when they’re ready to have a manager. If no managers are poking around or interested yet, it might just mean you need to hone in and work on your craft. 

Talent and product speak volumes. When you’ve created the right track and image, you can bet managers will come sniffing around your door. 

How to Find a Music Manager

Breaking out as a musician can be a great challenge. One of the greatest assets you could have on your side is a committed manager. Know that you know how to find a music manager, you’re one step closer to hitting it big time. 

Need more help navigating the promotional aspects of the biz? Check out our blog for more advice.

Qualities To Look For In A Music Manager

Qualities To Look For In A Music Manager

If you are an independent artist looking for a professional who can help you make music and take it to the crowd, you will want to make sure they will be able to do what you need them to. Hiring a music manager to compose, produce, and advertise your work can be tough. Here are some things you will want to look for when hiring a music manager:

Someone With Experience

Before you hire a music manager, you should first find out how much experience they have in the industry as well as look into the type of musicians they typically work with. You might want to refer to their past clients to verify their authenticity.

Before you work with any manager, you should know what to expect and whether or not they will be able to help you really achieve your goals. They should know how the industry works and how to successfully grow in the industry. They should also understand all the financial aspects of being in the music industry. Just make sure that they are experienced and well-versed in what they do. Otherwise, you’ll have an amateur whose passion may be commendable but whose results are rather lacklustre.

Someone With Connections

You will want to find a music manager who knows people. In order to get you into events, score you the good deals, and ensure that your music is exposed to the public eye, they need to have a foot in the door to get you in. TV, magazine, and radio interviews are also good things to have as a musician.

You will want to find a manager that really knows connections to help set off your music career. A good manager will know other people who can help you get bigger in the media. Having connections is a huge help when you’re a smaller musician, so make sure that they know someone. If they don’t, make sure they are at least social enough to get to know someone that might know someone.

That being said, it’s best to not settle with someone that has no reputable connections. Trust your gut. If you feel like they might be stretching the truth about knowing the big names, do a background check and ask to see proof. Ask to meet the person or just ask many questions. If they are boasting large names, you will definitely want to ask for proof.

Someone You Can Trust

Your manager will be handling essentially your entire career. You really want to make sure that it is someone you can trust. You will most likely be spending a lot of time with them, so make sure that they are worth your time and money. They will need to be able to negotiate your contracts as well as other paperwork and business that needs to be handled. Trust your gut, but also do a background check on the person before agreeing to anything. Let them handle the commercial aspects of your career, but handle your own finances. If you don’t want to do it yourself, hire an accountant. If you want to hire a separate accountant, you will want to make sure that they are also trustworthy and will keep your money safe. Therefore, have your accountant and manager work closely together in order to make your projects come to life!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Promoting Yourself as a Music Producer_ 10 Branding and Marketing Tips

Promoting Yourself as a Music Producer: 10 Branding and Marketing Tips

Being a music producer comes with a lot of perks. Most notably, spending time around amazing artists. 

Music producers wear many hats. Some write songs, some focus on making sure the music sounds amazing before it’s released. 

But if you’re looking to be the next Barry Gordy or Sir George Martin, you need to learn how to promote yourself to recording artists. It’s not enough to say you’re a producer, you have to brand and market yourself as one. 

Keep reading to learn 10 great branding and marketing tips to help music producers build their musical careers

1. If You’re a Music Producer, You Need a Website

Every business needs a website to highlight their skills and talents. Music producers are no different.

You don’t need to spend a ton of money on a huge website. But you do need to include things like your contact information, some clips of recordings you’ve produced, and some basic business information. 

Get a paid site and choose a URL that’s catchy but easy to spell. Keep your site simple and easy to navigate.

Avoid having too much information. Clutter doesn’t look professional. You don’t need to include everything on your site. Just enough information to let people see how talented you are along with an easy way to get in touch with you. 

2. Learn How to Network

There are several ways to network in the music production business. You can start by becoming a member of ASCAP (American Society of Composers, Authors, and Publishers). Or if you’re in the UK, Association of Independent Music (AIM).

Your next step is to get out into your neighborhood and begin meeting people. Your goal is to become a fixture in your local scene. Make friends at local venues and begin meeting the engineers, producers, and session musicians nearby.  

Check out Billboard and other reports that share the latest trends in your marketing demographic. There are also forums like Tape Op, Mix Magazine, Sound On Sound, and Gear Slutz where you can meet others in your profession.

They can help support you and answer any questions you have. It’s also a good place to make contacts with people who aren’t in your direct neighborhood so you can expand your network. 

3. Define Your Brand

There are plenty of music producers out there. You need to figure out what makes you special and different from everyone else. You need to brand yourself.

As a record producer, you’ll need a catchy name that sets you apart and gets people to sit up and take notice. 

Develop a logo or other visual concept that people begin associating with you. Lastly, identify your style so that people know you’re the “go to” person for their project. 

4. Get on Social Media

If you’re not on social media, you’re missing out on huge opportunities to network and build a base of followers. Start by determining which sites are best to share your content.

Build your profile and then start searching for and following other record producers and engineers whom you admire. 

Don’t just haphazardly share your music. Create a schedule and let people know when new music is dropping so they have something to look forward to and a reason to visit your page. 

Share and document your journey. Get creative and make videos for your clips. 

And talk to your followers and develop relationships with them.

5. Create a Sampling of Your Music to Share 

Music production is an art form. Art is meant to be shared with the world.

Create a sampling of your music to share with people. You can share it on your website, social media, and also create a CD to give to others. 

It will help show your contacts and clients what projects you’re capable of.

You can also put a few songs on Soundcloud and YouTube. Make them royalty free and then offer them to vloggers, video makers, and streamers. 

Just ask them to leave a tag in the description in exchange for free access to your music. You can also greet new people to your website or social media sites with access to your free music. 

6. Have Business Cards Made Up

Business cards may seem old school but they still work. Make sure you add all the necessary information on your business cards.

Add your name, phone number, email address, and your website. Choose a font that’s easy to read. 

Find a way to make your business card a part of your brand. Make it memorable and don’t forget to include your logo. 

7. Be Consistent

Adding new content to your website and social media is a good thing. You can’t just create profiles and think you’re done.

Create a marketing plan of how and when you’re going to share new, relevant content. Then follow that plan. 

Consistency is key when you’re trying to build up a new business. Don’t go crazy and spend all your time sharing information. 

But do post at least a few times a week. 

8. Take Professional Headshots 

If you want to be taken seriously as a producer, you need to hire a professional photographer. Get some headshots taken that you can put on your website and social media. 

Work with a photographer who understands your business. You want a great looking photo that makes people take notice. 

But, you don’t want to end up looking like you should be working on Wall Street. Great photography is like a great song, it should speak to you without needing an explanation. 

9. Be Patient

The world of music production is large. There is tons of competition. And most music producers don’t become rich and famous overnight. 

Instead, focus on taking small, but actionable steps each day. And be patient.

It takes time to start up a business and to build up your brand. Keep making contacts and focus on your successes. 

Learn from your failures and then let them go. And appreciate the journey as you go. 

10. Start an Email Marketing Campaign

The ROI (return on investment) for email marketing campaigns is 122%. It’s also cost-effective. 

Start collecting email addresses from the contacts you make. And send out email marketing campaigns on a regular basis that highlights your work and shares information about you. 

Don’t forget to add a CTA (call-to-action) at the end. 

Use Our Promotional Campaign Software

We eat, sleep, and breathe the music business. We know how hard it is for a music producer to get in front of the right audience.

And, we want to help. Our system helps you develop a winning email campaign each and every time. Click here to learn about its features and sign up

How to Use Networking Events to Advance Your Musical Career

How to Use Networking Events to Advance Your Musical Career

If you want to thrive in any industry nowadays, you need to learn how to build a network. There’s no business where this is truer than in the music industry, as you need to learn where to position yourself to meet the right people who can help your career take off. With that said, here are our eight tips on how to network in the music industry:


1. Attend networking events

Networking events are golden opportunities for you to meet new and interesting people, and some of them may be able to help you to get where you want to be. If you’re not used to the idea of hanging out with a bunch of strangers, don’t worry – just start off small. Go to local music events first and start building your connections there. Someone you meet there may know someone that you can work with sometime in the future, but before you get there, you have to get to know the right people. It all starts with one event. Getting to know people will be small steps upwards in the ladder that you have to climb, and we promise that it will get easier with each event that you attend.

2. Do some research

When you’re looking to attend networking events, you have to prepare yourself for it. Don’t go in there with guns blazing, without having prepared what you will do or say, as that’s a quick and easy way to ruin your reputation. Do your homework. Find out who will be at the event, learn more about what they do, and use this as an opportunity to get in touch with them. You want to make sure you know as much about the industry as possible before you attend these events. That way, you can keep the conversation going and not have it end in awkward silence.

3. Learn how to sell

You know who you are and what you can do, but what you need to do is make people believe that you can do it. That’s where the sales pitch comes in. You have to admit that the sole reason why you attend these events in the first place is to advance your career through networking. That will help you to have a clear objective and approach to what you’re supposed to do. Having an idea of what you should do will help you to prepare the perfect pitch for what you’re trying to achieve. Raising awareness of an album debut and looking for a music label to sign with requires two very different approaches, and you will have to pitch your presentation differently. After you’ve figured out what you want to pitch for each situation, practice that pitch, refine it, and make sure to plan for each scenario so that you don’t get caught off-guard by any surprise answers.


4. Prepare yourself

First impressions are everything when you’re building new contacts, and the best way to make a good first impression is to be a professional. You don’t want to walk through those doors looking lackluster when somebody is trying to talk to you, as they will probably remember you as someone who is unimpressive for years to come. Think about it – if you see someone who can’t conduct themselves in a simple social situation, how can you trust them to play confidently on stage? The same is true for when you’re trying to present yourself at these events as well. You have to trust yourself and stand tall. Be confident in who you are and your ability to demand attention and respect from those around you. This will give people a reason to listen to you, which is the key to success in this business.

Don’t forget to keep your business cards, notes, and a pen with you so that you can give out your contact information to people and keep track of what’s been said. Keep track of all the business cards that you collect and take note of what deals each person offers so that you don’t forget. Also, be sure to follow up on your contacts within a day or two after the event.


5. Be Yourself

Being yourself means not letting others dissuade you from showing your skills, character, and charm. It also means that you shouldn’t try to be someone that you’re not, as that will build a false expectation that you may not be able to uphold. Although it may not be an outright lie, it’s still not a good way to start a relationship. The basis of every good relationship is honesty and trust. If you come off as someone who’s pretending to be someone you’re not, people will feel it, and they will be turned off from trusting you with their business. If you’re starting to feel nervous, take a step back and gather yourself. Inhale for five seconds and exhale slowly, thinking about who you are, why you’re there, and what you have to offer these people.


6. Walk around the room

You shouldn’t hang out in just one corner of the room, as that will limit your potential to meet new people. Instead, make a point of walking around from one part of the room to the other, striking up conversations with people of interest as you walk by. Who knows? Maybe your best contacts are the people who you’ve never heard of before.


7. Maintain the relationship

It’s never a bad idea to be nice to someone, especially to those who you may work with in the future. Trying to keep track of the important days of your contacts’ lives can help you to come off as a caring person who pays attention to detail. You never know how far a birthday card can take you, which is why it’s a great idea to send them out to your contacts during special occasions. It’s a way of nurturing a relationship and making sure that it doesn’t die out.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Do It for the Gram - Music Marketing Tips to Get Noticed Using Instagram

Do It for the Gram: Music Marketing Tips to Get Noticed Using Instagram

Instagram had one billion active monthly users in 2018.

That’s a billion people you could reach with your music. Just by using Instagram. 

But with so many users on the app, it’s very hard to get noticed in such a crowded space. There are some tips and tricks you can use to help you stand out from the crowd, however.

So read on as we take a look at how to get your Instagram music noticed.

Think About Your Fan Base

The first thing to consider is the people that you are trying to promote your music to.

If your fanbase is made up of grey-haired old ladies (Michael Buble, anyone?) then using Instagram to promote your band isn’t the most effective thing you could do. By the same token, if your fans love you for your death metal, posting images of kittens to promote your band isn’t going to cut it either.

Think about the demographics of your fan base when you’re planning your posts. And remember that your actual fans may not quite match up to who you think your fans should be.

Trust the data rather than your own judgment. 

Use Compelling Images

Even though you’re using it to promote music, Instagram is still a visual medium.

No matter how great your music might be, no one is going to click on your posts if your images are really boring. You want something that’s going to stop users in their tracks when they’re scrolling through their feeds.

And make sure that your images are high-quality too – some dark, blurry snap of your last gig isn’t likely to get many views.

A great idea is to look at what is working for other bands with similar music to your own. Copying them directly isn’t the best plan, but you can certainly use their ideas for inspiration. 

#choosetherighthashtags

They may have found fame on Twitter, but hashtags are a big deal on Instagram too. 

Making use of the right hashtags can help potential new fans to find you and your music. Users will often browse through hashtags that they like to try and find new content and new people to follow.

There’s no harm in adding multiple hashtags to a post, but try not to go overboard as too many will get overwhelming.

Don’t go too broad either. A hashtag like #band is unlikely to help you get discovered by many people.

But a more specific one like #melodicindie is far more likely to help you get noticed by people who like what you play.

Find the Right Time to Post

It’s no good dropping your posts at 3 am on a weekday. By the time most people are up, your content will have been pushed down the feed by more recent posts.

There are plenty of studies about when users are most active on Instagram. Around breakfast time on weekdays seems to be the most common. If you convert your Instagram account to a business account, you get access Instagram Insights. This offers a whole range of analytical tools that can help you to target your posts more effectively.

And remember, you don’t have to limit your promotion to the UK. Trying dropping a few posts timed to hit the most popular times in other markets such as the US. You may be able to build yourself an international following.

Make Use of Instagram Stories

Instagram stories offer a number of benefits for promoting your music.

Like normal posts, you can add hashtags and locations to make them easily discoverable. And Instagram will recommend stories to users at the top of their main page.

But the real beauty is that you can add links to your Instagram stories. It makes it as simple as swiping up for users to access whatever you choose to link to, whether it’s your band’s website or the YouTube video for your latest release.

Instagram stories are also great for getting feedback. You can add a poll or an emoji slider to your story and find out what people really think about your post and your music. 

Share Your SoundCloud via Instagram Stories

Getting people to your SoundCloud page is key to helping them explore your music.

And this has never been easier, now that SoundCloud has integrated linking to Instagram directly in their app. On your SoundCloud track, just tap the share icon and choose the Instagram option.

It will create an Instagram story for you, with the album artwork as the background and a movable sticker with the name of the song. This sticker links directly back to the song on your SoundCloud. 

It literally takes a couple of taps to get your music in front of all your Instagram followers.

Use Other Social Media to Promote Your Instagram

Everybody has their own favourite choice of social media.

Some love Facebook, others swear by Twitter, for many it’s all about Instagram. So when you’ve spent all that time creating the perfect Instagram post, it’s a bit of waste if you don’t let people on other platforms find it.

Post a link to your Instagram post on your Facebook page and Twitter feed and whatever other social media you may be using to maximise its reach. The more people that see your post, the more likely you are to gain new followers and new fans.

Looking for More Than Just Instagram Music Promotion?

If you’re looking for more than just Instagram music promotion then we’re here to help.

We offer a simplified promotional campaign creation and management tool to help you take your music promotion to the next level. All your campaigns, stats and feedback are a click away in an easy to use dashboard.

You can create a beautiful looking campaign in a matter of minutes, with artwork, waveforms, and feedback features all built in. And you can make use of all the data you acquire to target your promotional efforts.

Start your 7-day free trial today.