5 Ways How Social Media Is Transforming the Music Industry

It’s a well-known fact that everybody loves music, and it’s hard to find someone who doesn’t because we can hear it wherever we go. Music has undergone many changes over the years, not just the songs themselves but the industry behind it. The music industry has changed many practices; one perfect example is using social media.

Social media is an indispensable asset in the music industry because it allows artists to get their names out there to the general public. You can get people talking about you with a simple Instagram post or a couple of YouTube videos. It’s a great marketing tool for any business, and the music industry is no exception. However, most of these points are just scratching the surface, so we’ll discuss the different ways how social media can boost record labels. These include:

#1 – Content Creation

In today’s music industry, people consume more content than ever. Even though this is true, there are still a relatively low amount of people involved. What we want to do is quantify the precise number of people who are listening to music.

People are constantly consuming music, but not everyone is actually contributing to the music. Some people are listening to songs, while others are creating the content. There’s a big difference between the two, and most people fall into the latter category. If you’re in this group, you’re contributing to the music. You’re one of the people making sure that the industry survives, so you must do what you can to ensure it stays that way.

#2 – Building an Audience

In today’s world, people want things they can relate to, but they need to be given the right opportunity to see them. Simply put, people want to see music they can connect with. They understand that this is their favorite music, and there is a strong relationship between the artist and the fans.

There are two sides to the music industry, and one of them is the song itself. The other side is the music video; the main thing that goes into the video is the artist. People always judge you based on your videos and want to see the real you. When they see that, they will automatically be drawn to you, which is the most critical part of growing your following.

#3 – Developing Connections with Fans

As an artist, you need to develop a relationship with your fans. Sometimes, the two parties don’t share the same opinions and never will. All you can do is attempt to communicate with your fans; if they don’t want to hear what you have to say, at least you’ve made an effort.

Your fans are going to be the ones who will always be there for you. They will like your songs and always provide you with new feedback. It’s a two-way street, and you’ll constantly understand what the people want.

#4 – Creating New Opportunities

Social media is one of the biggest industries in the world, but you might not realize just how much it is worth. The thing is, social media is more than just a place where you can post pictures. It’s a place where you can build a brand and you can also gain many new opportunities at the same time.

For one, you can use Facebook to build creative contests for your fans. You can ask them to submit a certain number of pictures, and you can even give the best picture album credits. You can also host raffles for those who like your profile. This is the best way to get your name out there, and you can also use the information for your next record.

#5 – Wider Reach

Social media is a tool; if you don’t use it to your advantage, you’re missing out on a huge opportunity. What we mean by this is that you can reach a wider audience through social media. A record label is a business, and every business must ensure they maximize their traffic. This can be achieved if a wider audience sees your music.


Social media has changed the music industry, and it will always have an impact on the music industry itself. If you want to boost your name as an artist, you need to understand the importance of social media. All that matters is using it properly to ensure the right people hear your music, allowing you to create better records.

Promoly provides top-quality music promotion services. We understand the artistic and creative value of making music, so we’ll ensure that your audience will hear yours. Simply go to our website to sign up!

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