Magical Music Marketing Tricks & Tips Every Industry Professional Needs to know

Magical Music Marketing Tricks & Tips Every Industry Professional Needs to Know

You make great music, and you want people to hear it.

What’s more, you know that there’s an audience out there that would love the kind of music you’re creating.

So how do you find them? How do they find you? And what are the most effective and strategic modes of music marketing in the current climate?

If you’re a musician with talent who lacks the fanbase you deserve, these questions might keep you up at night.

Fortunately, you’re in the right place. We’ve put together a post of the most important methods and strategies you should be utilizing right now for your music marketing.

And what’s great is that when you work smart (and hard!) it will leave you with more time to create and play more music. And that’s why you’re doing it in the first place, right?

Sound interesting? Keep reading to find out more.

Nice to E-Meet You

There are a ton of bands out there, so many places to discover them, and so many of them clamoring to be heard.

And while there’s no limit to how many bands a person can discover and listen to, there is a limited amount of time and bandwidth that each person has for music. So you need to be a skilled communicator first and foremost. 

It will come as no surprise that the Internet is now the lifeblood of any band or musician. 

But there are smart ways to use it, and more scattershot ways. You want to be in the first camp.

And if the Internet is the blood, then your email list is, say, the white blood cells! It’s what keeps your internet presence vital and healthy.

Start by deciding on the right email marketing provider. There are a bunch of great options, so mostly it will be about deciding which features and pricing plan works for you.

As long as you choose a service that has the basic features and is easy to interface with, you should be good to go.

How To Build Your List

So, the bigger question is in how to get people to actually sign up for your list.

One great tip is not to ask for too much information when people sign up. Resist the temptation to ask for favorite band, or mailing address, or t-shirt size. Just get the basics: their email address and zip code. 

An optional field should be their phone number for text marketing. But many people will be hesitant to add their phone number to a list, so that field might end up blank pretty often.

Calls To Action

The most effective ways to get people to sign up for your mailing list is to ask! The term ‘call to action’ (CTA) is very common in marketing speak. And it’s no different in music marketing.

You need to give the opportunity (and clearly ask people to) sign up for your mailing list at every major interaction point with a fan or potential fan.

This means it should be front and center on your website. Use apps like SumoMe or Hello Bar to add that functionality to your site. Both apps create prominent CTA’s for people to sign up.

There should also be an option to sign up in the checkout page on your site. So if people buy merch or music, they’ll have the chance to stay in touch.

Your social media presence is no different. Make sure you have a CTA on your band’s Facebook page. It’s a matter of a few clicks. Hit “Create Call-to-Action” on the cover photo, and then choose a “Sign Up” button to add it to your page.

The Merch Table

The merch table is the classic location for music marketing. But just because we live in a digital world doesn’t mean the merch table is any less important.

People love the interaction that the merch table gives them. It makes them feel one step closer to the band. Plus if you are actually at the merch table after the show, they’ll feel even closer!

And there’s no better opportunity to do a little music marketing than when you have someone looking to interact and even buy from you.

Even if they decide not to part with their money that night, you can utilize the interaction to get them on your mailing list. 

Have a sign-up sheet clearly visible. And don’t be afraid to ask them to sign up, even as they are browsing or chatting with the band. 

Creative Gig Strategies

It’s easy to get caught up entirely in the online music marketing world, and forget that at its core, music is an interactive art form. People love seeing live music, and hopefully, you love playing it for them too.

It should go without saying, but always make sure you do your prep work before starting to gig, or getting back on the road after time off. 

This means everything from rehearsing until you can play the songs in your sleep, to making sure the band is all on the same page about what type to shows you want to play. 

And make sure you are good to go for all your equipment needs.

Free Shows?

It can be tempting to want to get out there and only pay shows for money. But there’s value in playing shows for free, and it’s part of the process for many bands and musicians.

You just need to make sure you are getting other things out of the experience. If you might be playing in front of a bunch of new people, or there’s a brand you can potentially impress, it might be worth not getting paid on a given night.

If there are other bands on the show that you can build a relationship with, and even cross promote with, that can be very valuable down the road. 

And there’s always inherent value in getting better from playing in front of people. While it’s nice to get paid while you do it, it can be freeing to gels as a band and as performers without the added pressure of a paid gig.

Other Artists

Speaking of other bands, it’s important to be aware of the established artists in your area. Do your research and find out which bands in town are doing well and sync up well with you, musically. 

Facebook has a great recommendation feature where you can target one local band that’s doing well, and then when you like their page, it will suggest a bunch of other band pages. 

You can click through to each of them and reach out with a message. And remember you can always unlike a band’s page and re-like it. Facebook will return a bunch of new recommendations!

Be Careful of Overexposure

As any new band will tell you, part of getting going is convincing friends, family, coworkers, etc to come to gigs. But keep in mind that it’s often a big deal for people to take a night out to come see you play. 

So if you are asking people to come see you every other weekend, it can get old very quickly. Even for legit fans, there’s an upper limit to how often they’ll want to come see a band play.

Space out your gigs, and you’ll have a better chance to get more people each time! And that will, in turn, impress bookers at the clubs you want to keep playing.

Giveaways and Contests

Involvement promotes excitement. So get your fans involved by creating giveaways and contests for them to participate in.

Sometimes it’s just a matter of promoting goodwill by handing out something free at a show. Or have a giveaway of some merch or show tickets to one or two special fans online.

That could mean something as silly as having people suggests funny captions for the photos on your band’s photo page.

Special Concerts

Remember how we talked about how playing too many gigs closer together makes each one less special? Well, this takes that idea in the opposite direction.

Try throwing a special concert, just for fans. Maybe it’s at a weird time. Maybe it’s at a weird location. Maybe you switch instruments for each song. Maybe you play it completely in the dark. 

Use your imagination. If you can create an experience that people will remember for a long time, it’s worth more than many other music marketing strategies!

You can also take the ‘special’ factor to the next level by playing a game (online or in person) with your fans.

Have a local scavenger hunt where people have to use clues to find merch of yours, and the first to collect all of them gets a bigger prize. 

Or something less involved but still fun, like having fans create silly parody lyrics of your songs. And you can pick your favorite and sing it at the next show.

Connecting with fans should be a priority, both at shows and in between them. It’s the personal connection that really helps build a fanbase these days. 

Even getting their opinions online for which shirt looks better for tonight’s show, or which poster design is cooler, can be a great way to engage.

Podcasting

It might sound crazy to create something in an entirely different medium and focus it around anything but your band, but that’s exactly what you should do.

Podcasts are, in many ways, the new radio. Or at least a new alternative to them. So why not get in on the craze?

They allow you to get into fans’ ears on a weekly basis, creating a sense of intimacy that’s hard to match.

But here’s the catch: Unless you are a world-famous band, people don’t really want to hear a regular podcast on your music or the inner workings of your band. 

So you need to get creative on what your podcast will be. Find something to center it around that you’re passionate about, but isn’t directly connected your band.

If it’s going to be music-centric, make it about the bands you love. Or the process of writing songs. Or crazy stories from the road. And invite other musicians on to tell their crazy stories.

Or you can steer clear of music, and pick a topic and hook that’s just interesting. And over the course of the podcast, you can use your music as the intro, outro and bumper music. And at the end, you can mention tour dates, etc. 

Promoting on Social Media

It can be very tempting to utilize all the avenues of social media to constantly promote your band. But that can quickly start to get old for your fans and potential fans. Your Instagram shouldn’t be wall to wall band photos!

There are different strategies on the proper amount of self-promotion you should be doing.

One says that a third of your posts should be promotional. This includes mentioning upcoming gigs, releases, and news. The other two thirds should be focused on creating value for your fans and engaging them.

Usually, this means asking questions about them and their lives. Or telling them about a totally different band you just discovered. Or asking their advice on your setlist.

Another theory actually says you should make as little as 10% of your social media posts as self-promotions. The more you can point the spotlight onto others, the more respected you become as an arbiter of taste.

And when people come to you more and more for things they should look out for online, it helps build trust, as well as your brand.

Music Marketing Is Constantly Changing

Above all, remember that you have to be flexible with all your approaches. The music industry has changed drastically in the last 10 years and will continue to do so.

So be open to change in your music marketing strategies. Work hard, and work smart. Be kind to fans, to bookers, and to other bands.  

If you have any questions or want more information, contact us today!

Important Marketing Tools for Musicians - Our Guide

Important Marketing Tools for Musicians

If you are a serious musician, you are already aware of the struggles that come with it. It can be a little tough to reach audiences and gain more listeners. Yet if you are making music all on your own, you will want to learn how to market yourself. It should be your top priority to get your music to the ears of the listeners. If you want to sustain a career in the music industry, you need to know how to market yourself. There are tons of tools out there that can help you get the word out about your work. Here are some of those tools to get you started:

Market on the Gram

Instagram has a simple platform that is pretty self-explanatory, straightforward and allows a lot of versatility to get creative. You can share stories or make posts with both video and images. You can create some great posts and stories in order to communicate with your fan base and followers. Apart from that, you can also include some behind the scenes and non-music work as well. In short, Instagram is a great place for posting pretty much anything.

Learn to use Facebook Ads

Facebook is the most popular social media platform to advertise on. Facebook will allow anyone to create a business account and use their tools to create ad campaigns. They also will allow you to make use of their advertisement engagement tools. Facebook has pay-per-click advertising right on the platform so that you can use this to your advantage without having to pay for anything but the clicks you get through Facebook’s features.

Email marketing and newsletters

Email marketing might sound ancient compared to the available tools and options on social media, but it is the most cost-effective and best way to reach your viewers directly. Whether you are announcing tour dates, new music or sharing posts about your band updates, accumulating a mailing list can be very beneficial to you as a musician. With email marketing, you will also be able to see the engagement that your emails get. You will get statistics reports of views, clicks, and engagement. This will allow you to figure out what works and what doesn’t so that you can further tweak your marketing strategy.

Build a website

Although social media is important, it is also good to have a place where you can put everything that solely belongs to you. A lot of musicians are creating websites for their fans to get more information, read blog posts, find tickets, tour dates, and anything else they might want to know.

Get yourself onto streaming platforms

Everyone is using music streaming apps nowadays. No one downloads music anymore when there is an app you can get unlimited music by paying a small fee and making an account. As a musician, you will want to get on board with this not only to advertise your music but to use their analytics in order to see how much engagement your music is making. You can create an artist page with all your existing music, which is great because everyone is on these streaming platforms nowadays anyways.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Why A Mailing List Benefits Your Jazz Music Career

Why A Mailing List Benefits Your Jazz Music Career

When you’re just starting off your career as a jazz musician, chances are that you don’t have the means to advertise using traditional methods such as with newspaper ads or paid promotions online. Instead, you have to gain exposure organically and use free services like a business Facebook page to promote yourself and your latest track.

However, with so much activity online, it is likely your social media posts will be missed as people scroll through their busy news feeds. Plenty of your posts will eventually be forgotten. The question is, how do you effectively inform your followers of your upcoming gigs or latest downloadable tracks when they don’t notice your posts on Facebook? Luckily, a mailing list is something that you can use to maintain direct contact with your audience and improve your jazz career.

What Is A Mailing List?

A mailing list is an online collection of all of your followers who want to be kept up-to-date on your music career and what you are doing. When signing up for the list, people have to input their email address, name, and any other information that you may need. The mailing list allows you, a musician to send material to all of the individuals who signed up to your list, making it easy for you to communicate with your fans.

How Does A Mailing List Help My Career?

You’re probably wondering how having a mailing list helps your jazz music career. After all, a lengthy list doesn’t necessarily earn you money. However, there are indirect benefits of using a mailing list. Being in constant contact with your followers allows you to develop and maintain a relationship with them. You can communicate with them through a weekly newsletter or provide updates about your upcoming summer tour.

The newsletter that you send will go directly to their inbox, making the interaction more personal and encouraging your fans to respond to your calls-to-action like buying your CD. If you’re going to be playing at a local music bar next week, tell everyone about it on the mailing list. This will motivate followers to come if they are nearby and even bring their friends or family along.

It’s Not Too Late To Start Building A Mailing List

Whether you’re 3 months into your jazz music career or 3 years in, it’s a good idea to start building your mailing list as soon as you can. Obviously, the earlier you do it, the better, but even after a few years, your fans will still be interested in joining the list. Create an online form and share it across all of your social media platforms. Ask people to sign up and slowly the list will grow. In no time at all, you will have a strong fanbase to be proud of!

Managing A Mailing List

Now that you have a mailing list full of fans, start to send out information about your tours and releases. You want to maintain consistent contact but refrain from sending material out too often. Doing so can come across as too aggressive and cause some fans to unsubscribe. You should send out material once a week, at most, and once a month, at a minimum. The right number will depend on how much time you have to write a newsletter and how often you have news to update your followers about.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Important Steps To A Successful Content Marketing Campaign For Record Labels

Important Steps To A Successful Content Marketing Campaign For Record Labels

With the advent of music streaming platforms in today’s digital age, record labels have truly taken the brunt of the blow. The drastic change in how and where people listen to music has led many people to question the function of the record label. 

With a major decrease in recorded music revenues, one of the key solutions to boosting business is smart marketing.

Here’s how to get the upper hand you need as a record label with tactile marketing in the music industry. 

6 Steps to Nail Marketing in the Music Industry 

The good old days of marketing a new album release are well and truly over. Online marketing is where it matters most. 

Record labels in today’s modern age cannot rely on their big hitters and new musicians for popularity. A keen focus on marketing for the right audience is key. 

This means that music marketers need to focus on consistently re-adjusting campaign plans where necessary. I.e. keeping up with the times! 

Here are 6 fundamental tips to help you absolutely nail your digital music marketing…

1. Create Catchy, Consistent Branding 

Brands, brands, brands everywhere you go! So how do you set yourself apart from the rest in today’s oversaturated world? 

The key to branding that truly catches attention is consistency. This means that your branding should be the same across all facets of your business. From corporate communication to the type of artists you sign, the look and feel of your logo, your company mission, and more. 

It’s important to sign artists who align with your sound as a record label and who appreciate your aesthetic. Catchy, consistent branding helps to create a lasting brand image that is instantly recognisable and associated with success. 

2. Clearly Pin-Point Your Target Audience 

Who do you aim to please as a record label? Ultimately, it’s your target audience that determines your overall success. It’s 100% vital to fully understand the demographics of your music market and who’ll be buying the music you produce. 

In order to determine this, you’ll need to research and develop statistics about your specific audience.

Through your research, you should be able to create a detailed profile of the typical type of buyer and listener of your music. With this information, you can better understand where they are consuming music and how they are listening to it. 

Once you can clearly define the outlets and audience to focus on, you can build a robust content strategy around this. 

3. Create a Well-Rounded Profile of Your Customer 

As mentioned above, you need to build a detailed profile of your customer in order to best understand them. Only once you’ve recorded their personal preferences can you a real feel for how to entertain them. 

Questionnaires are especially helpful when doing research on your targeted demographic. Here are a few questions to include: 

  • Where do you live (general area), shop and tend to eat out?
  • Are you single, married or in a relationship?
  • Age and gender 
  • How often do you buy new music? 
  • If you don’t buy music, what service do you use to stream music?
  • Do you go to live shows, if so, how often?
  • Are you a first-time music buyer or a label loyalist?

As a record label, you can either use the in-house expertise of your social team or outsource a research agency to assist with this. 

4. Build Your Content Strategy Around Your Audience 

As soon as you’ve clearly outlined who your target audience is, you can build a content strategy that is sure to reach them. 

Make sure to determine the right social platforms to reach them on i.e. Twitter, Facebook or Instagram. And after that, craft the right kind of content to capture their attention. 

In today’s digital age this generally means plenty of images, video, virtual reality, gifs, and catchy copy. 

If you have the team and facilities for it, then your content strategy can simply be formulated and created in-house. If not, you may need to consider outside support in the form of an ad agency. 

Creating a budget is also incredibly important for a successful marketing strategy. The reality is that one pot for your ”marketing spend” just won’t cut it. 

Create a completely separate marketing budget, divided into two categories- one for paid promotions and the other for content marketing. 

5. Find Promotional Partners to Boost Your Strategy 

Once your content strategy and budget have been signed off, now it’s time to look at promotional partners for a little boost. 

Broadening your network can ultimately help deliver your message to a wider range of your target audience. Leverage the social media following of your popular bands or musicians as a form of organic business promotion. 

Allow key followers exclusive access to content or an opportunity to interact with the band for added exposure through social media. Partner up with local venues and retailers who can also offer a promotional boost for both your business and the band or musician. 

Venue promotions offer plenty of opportunity for cross-promotion too. Here you can set up an onsite giveaway and mobile marketing campaigns to attract a bigger audience. 

6. Create a Detailed Content Calendar and Stick To It 

Also known as an editorial calendar, this is extremely important in ensuring you create the right content and share it consistently. 

As with most things in business, consistency is the key to success when it comes to online marketing. A well-planned out and executed content calendar guarantees this success.

Make sure to include key events taking place throughout the year where you can piggyback off their popularity through social media. 

Assign a team of staff members to manage this content schedule. These employees should be well-experienced in social media management and able to think on their feet! 

Experts in Music Promotion 

If you’re looking for an added boost for your marketing in the music industry, then Promo.ly is your go-to for music promotion!

We pride ourselves on offering a state-of-the-art platform for music promotion. With us, you can mail your contacts, combat music piracy, track your exposure, and more.

Interested in learning more about Promo.ly? Check out our special features here.

How To Effectively Promote Your New Music - Our Guide

How To Effectively Promote Your New Music – Our Guide

With so many music artists releasing new singles and albums daily, you need to make yours stand out when you finally release your tracks. When your music promotion stands out from the rest, you will have a higher chance gaining the attention of record labels and potential listeners. No matter how good of an artist you are, your songs won’t go viral and you won’t catch a break if no one takes an interest in it in the first place. Good music promotion is essential. Therefore, here are some things that you may want to consider when you’re creating your music promotion package:

Choose Your Best Songs For The Demo

While your music promotion will gain the initial attention of record labels and potential fans, you need to also have songs that listeners will like and want to keep listening to. The first track on your playlist needs to make your audience want to hear the rest of your demo. A short demo playlist of your best two or three songs is sufficient. Make sure the track has been recorded in high quality and that there is no unwanted background noise. Your demo is how people will judge your music, so you want to give it the best chance possible.

Tell People About Yourself

Writing a short (one page) and a concise bio page about yourself and your music can help people gain a better understanding of who you are as a musician and what you were inspired by when writing your songs. Make it genuine and honest. Your bio should be personal and relevant, yet professional. This means not including things like how your family especially loves one of your songs or how you have two cute dogs. Use your own words, so don’t include language that you rarely use. Try to avoid cliche statements as well.

Write the Press Release

Writing a press release in conjunction with your demo when you are sending it out can help to promote your album. Your press release will inform current fans to check out your new songs and tell new audiences and record labels more about yourself or your band. Detail the things you are promoting in your press releases such as the name of your album or the songs that you’re particularly excited about. Maybe you have a gig coming up. If so, you can also mention that and let people know when and where it is. Keep the information relevant to your music.

Hand Out A Press Pack

Create a page or two of your new release and what has been said about it on reviews. Include the highly rated reviews of your new tracks. If possible, use publications from sources that are high profile. Also include information such as the number of active listeners, video views, and social media followers. This is an opportunity to sell your music, and you need to make it look like you are an exciting band.

Take A Picture

Putting a face to the music is always better than just having the music. If the media wants to publish an article about you, they might be reluctant to do it if there is no picture to go with it. Take a colored photograph and make it look good. Hire a professional photographer to help ensure that the image is usable.

Write A Personal Message

When contacting any record label or music blogger about your demo, it is always a good idea to write a personal note targeted at different people. Don’t make it generic either. Include their names and company in the message. Send them badges and posters of your music. These will help you stand out and persuade them to consider listening to your playlist.

Don’t Forget To Include Contact Information

On any piece of significant promo material, e.g. posters, CDs, and press release, ensure you have included details of how people can contact you. Make it clearly visible and include both your phone number and email. You never know what could happen, but it’s fair to say that if something particularly exciting does happen, you don’t want to miss it!

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

13 Music Marketing Strategies for Aspiring Musicians

13 Music Marketing Strategies for Aspiring Musicians

Thanks to social media and free resources like Audacity and GarageBand, achieving success as a musician has never been more attainable.

But if you want it, you’ll have to work for it-and not only in the studio.

Marketing should be as much of a priority as writing new lyrics or practising your instrument. Here are 13 of the best music marketing strategies to help you get started.

Learn More About Your Market

Great music marketing strategies begin with clear answers to several questions. Here’s what you need to ask yourself.

Who are you making music for?

Aside from yourself, that is. Every musician has a key audience. Marketing toward that audience will prove more effective than targeting everyone.

Who is your competition?

Every musician or group has a local rival. They may play the same type of music or take up valuable time at your local venue.

Not every rivalry is heated, by any means, but it is crucial that you learn more about the bands you’re competing against. Audiences only have so much time and money, after all.

Brand Your Band

Your name and logo are so much more than fun monikers and doodles. They tell the story of your group and can be powerful factors in your music marketing.

The Beatles were kings of branding and subsequent rebranding.

The Beatles from “Let It Be” is a different group than “Sgt. Pepper’s” Beatles, despite the band using the same name and lineup. And yet that’s about all those eras had in common.

Chances are your mind conjured colourful images associated with “Sgt. Pepper’s” as soon as you read it. That’s a prime example of branding at its finest.

Branding and rebranding draw interest and shows creativity. Never be afraid to reinvent yourself.

Take Advantage of Social Media

According to Statista, there are over 2.7 billion social media users across the globe. What’s more, it’s estimated that the figure will rise to 3 billion by 2021.

Social media is a wonderful way to find and interact with fans around the globe and should be used to its fullest.

Use your social media accounts to keep track of interest via hashtag, converse with fans, post tour dates, give updates, and more.

At the end of the day, social media is as much a part of networking as shaking hands with industry bigwigs.

…But Don’t Forget About Your Website

While social media is indeed a wonderful tool, it shouldn’t be the only form of online marketing you rely on.

A high-quality website is still every bit as important as it once was, as it has several advantages over social media.

For instance, you can get more in-depth with your biography. You can also sell merchandise and music directly through your site.

Collaborate with Established Musicians

One of the best parts of being a musician is working with people who inspire you.

Some of the coolest-and strangest-projects in recent history have involved collaborations.

Imagine Beastie Boys’ “No Sleep Till Brooklyn” without Kerry King’s signature guitar riff. Or how about Kanye West’s recent collaboration with Paul McCartney on “FourFiveSeconds”?

Together, you and your peers can create some truly revolutionary stuff.

And aside from that, you’ll get introduced to a brand new audience.

Create with Your Fans

Established musicians aren’t the only artists you should collaborate with. There are some great ways you can let your fans get in on the fun, too.

Give your fans the freedom to remix your latest single, then gift the winner some free merch or tickets to your next show.

Or take polls on social media to let fans help you name your next album and choose your next music video.

Keep People Updated

Crowdfunding your musical endeavours through a site like Indiegogo or PledgeMusic is a fantastic way to make the music you want to make without having to worry about funds.

What’s more, they’re proven to work. Indiegogo alone has raised almost $1.5 billion for artists of all types.

But if you choose to go the crowdfunding route, be prepared to hold up your end of the bargain. Fans take a very real-and in this case literal-investment in your project.

Keep them in the know by updating them on the status of your projects on a regular basis.

Understand the Value of Free

You’re trying to make money off of your passion, so why give something away for free?

Though it sounds counter-intuitive, there’s a strong reason why it works so well in music marketing.

Everyone loves getting something for free. And by offering up your latest single or playing a free show, you’ll drum up excitement and paint yourself as a fan-friendly project.

Add Some Mystery

Sometimes, less is more. A good mystery is a fun way to keep fans interested, far beyond the music.

Take the Grammy-winning Swedish rock group Ghost, for instance, who wear masks and robes during performances and interviews.

When the group first gained recognition back in 2011, they gained as much attention for their theatrics as their music, and fans had a blast trying to guess who was behind the project.

When it comes down to it, Ghost’s best marketing wasn’t done by their PR team, but by their fans. It wasn’t long until mainstream publications began running features on the band.

Never underestimate peoples’ love of the unknown, even when it comes to marketing.

Host Your Music on Streaming Sites

From platforms like Spotify to Bandcamp to Soundcloud, there are tons of streaming sites where you can host your music.

If you’re not already taking advantage of these platforms, do so immediately.

It’s clear that streaming is here to stay, so give your fans what they want-access to your music anywhere, at any time.

Consult Music Marketing Experts

A good PR person is an invaluable resource. A quality rep can put you in touch with the right people and get your band the attention it deserves.

Though it’s an investment upfront, to be sure, PR or digital marketing help pays for itself in a matter of time.

Hit The Streets

While digital marketing is great for marketing music, the old method of shaking hands and meeting fans is still effective, too.

Find independent music shops in your area and meet with the owner. Ask about hosting your music or playing a show at the store.

Stay Hungry

Persistence is key in any art form, especially in an age where everyone has a platform.

If you want to succeed, understand that it’s going to take a great deal of time. You may not see the fruits of your labour for weeks or months. But rest assured that when you do, it’ll be worth it.

Use These Music Marketing Strategies And Become The Next Hit

Your music deserves to be heard, and with these music marketing strategies, you’ll be fast on your way to success.

Remember, keep at it. Music marketing takes time, so keep your chin up.

And don’t forget that Promoly can help. Sign up today to gain access to marketing tools that your band needs.

Top Ways to Promote Your Music and Expand Your Fanbase

Top Ways to Promote Your Music and Expand Your Fanbase

When you are learning how to promote your music, you want to look to the experts that have blazed the trails before you, while staying on top of twenty-first-century trends. Columbian icon Shakira in August 2018 hit the top of the list for most Facebook fans at 103.51 million.

Queen diva Beyonce, by contrast, had 64 million but was considered one of the most affluent performers worldwide. Facebook fans don’t always put food on the table, and this is only one way to promote your music and expand your fan base.

Keep reading to learn the top ways for how to promote your music right here, and make some bank at the same time.

How to Promote Your Music Old School

Social media is an excellent tool when it comes to promoting your music, but you shouldn’t rely on it as your sole marketing source that will generate income. Start with the old school methods of music promotion, and then use social media and digital trends to take those methods to the next level with wider markets.

Of course, the best way to promote your talent is to show off your talent, and that starts with major gigging. Keep plugging away at getting those gigs, and do so any way you can.

Playing live is what music lovers love to see the most in their favorite bands.

They know you aren’t going to sound like a digitally perfect machine, and they know that’s not what it’s about.

It’s about the music.

So sing, baby, sing!

If you have no idea where to start, start off with your favorite bar. Just ask!

Attend open mic nights wherever you can, and start building that fan base.
You can bring pamphlets of your Facebook fan page with your Twitter handle and all of your digital info on it.

But it’s most important that you just start singing live.

Do it for free at first if you have to. Remember it’s about the art first, and the money second.

Eventually, your talent will spread by word of mouth, and by the digital machine, and the money will come in.

When You Get the Gig

When you get the gig, celebrate! And then promote.

No matter how big or small your gig is, or how much or how little you are getting paid, promote. You are now officially “on tour” even if you only have a one-nighter on the calendar.

This is when you can start using the digital world to expand your potential market. Sites such as BandsInTown and SongKick are great tools to begin listing concert dates.

List your concerts online.

Create an event on your Facebook fan page. Market that event using Facebook advertising.

One beautiful thing about Facebook advertising is that you can specify exactly who your Facebook event will be advertised to.

You won’t be advertising to all Facebook users. You don’t have to be afraid that 90-year-old grandmothers are accidentally tripping over your event ad when they are looking at their great-grandchildren.

On Facebook, you choose exactly who sees your ad, and it doesn’t have to cost you an arm and a leg. You decide who sees it, and how much you pay.

Ask churches to advertise flyers for you, especially if there are a lot of youth gatherings at specific churches. Advertise in local newspapers, and don’t be afraid to be a squeaky wheel at the radio station either.

Once you get the gig, use a combination of old school methods, such as churches and newspapers, and the digital world to market your first concert. Study how to promote your music online efficiently before you start.

There’s More to Music Life Than YouTube

Every musician loves YouTube and for good reason. Now that it is “married” to Google, it is so handy for search results.

Once a video goes viral a musician can be “made.”

But you can’t rely on just YouTube in this competitive digital day and age. There is more to the Internet for music promotion than YouTube.

If you want to learn how to promote your music, you need to be everywhere online. Yes, use YouTube.

But upload that thing everywhere you can. Facebook Video is a great second step when marketing online. Again, you can use Facebook advertising just to get some clicks on the video. You decide who sees it, remember.

Your biggest challenge in marketing your work is making sure that the right listeners see it. You don’t want to just throw your work out there and hope for the best. You want targeted promotion.

Facebook Video is great for that, and so is YouTube.

But other channels such as Vimeo and Daily Motion can also help you there too.

You also want to try to promote yourself to music blogs.

Every music blogger is looking for something else to review and rave about.

Learn how to start pitching music and getting featured on the big music blogs to get more fans, followers, and concert purchasers!

Do you research before you choose a music blog. Every music blog is going to be as picky and creative as you are.

Become a reader of the blog you want to be featured on and get a feel for the flow of their style. Send a personal email with a piece of digital work that has done well, and take it from there.

Don’t be afraid to be personal and relaxed when you are promoting your work online. Being approachable and having a personal story or two pulls the heartstrings while you are pulling the guitar strings.

And isn’t that what good music is all about anyway?

Learn From Industry Pioneers

There are a number of ways of how to promote your music and make money in doing so. Yes, you want to promote your artistic talents and creativity, but you are doing that so you can make money.

Dave Kusek is an American pioneer in music marketing. He’s authored The Future of Music, is a former music executive, and now teaches artists on how to be lucrative and creative at the same time. It was him that said you can have a lot of followers, but, “you can’t eat a tweet.”

Kusek serves as just one of many iconic examples that a combination of old school methods and social media marketing is the best formula when you are learning how to promote your music. Use these tips, and learn how to avoid the 5 music PR mistakes musicians make and start creating and earning with your talents today.

A Guide to Email Campaigns For Your New Music

A Guide to Email Campaigns For Your New Music

Email is undoubtedly one of the most powerful marketing tools today. That is because most people check their email inbox each day, probably multiple times, and so you’re more likely to reach out and connect with your fans through this medium. Whether you’re promoting your new album or your upcoming gigs, you can easily do so via emails. That being said, the tricky part is getting your fans to open your emails and take action in the first place. This article will give you a few tips to ensure that you will get the most out of your email marketing.

1. Find the “Best Time” For You

The “best time” or the most effective time to send out emails varies across industries and markets. When it comes to business emails, people are more likely to check their emails during weekday mornings, particularly while commuting to work. The bottom line is that the best time differs for everyone. You may find that some of your fans respond well before bedtime while others are more engaged in the morning right after they wake up. What you should do is conduct A/B testing to explore different send times. Once you find the best time to connect with your fans, then that is the schedule that you should consistently stick with.

2. Expand Your Email List

It’s very important that you build your email list so that you can reach out to a wider audience. One simple way to do this is to get the attendee list from your ticketing partner. Then, you can go ahead and upload it into your email marketing platform.

3. Divide Up Your Audience

Sending out a typical email newsletter to everyone on your email list may not be enough to boost your email open rate. Instead, you should target smaller groups and send them personalized emails. For example, send show announcements to the fans that are interested in the relevant genre. You can also reach out to those who have been to past shows and who might potentially be interested in similar shows. This way, you get to target your fans’ unique interests. This, in turn, increases your open rate.

4. Showcase Personality

The messages that you put in your emails need to have personality. This means that you don’t want to bore your readers with a long, dull essay about why they should come to your show. Instead, showcase your personality through these emails so that your fans will get an idea of who you are. Also, you should use a casual tone with your fans to create a friendly connection.

5. Send Out Recaps

Remember to send out recaps of your shows within a day or a few days after each show. This will create excitement, and your audience will want to experience the shows for themselves if there’s another one coming! In your recaps, you should thank your fans for coming and include photos that link to either Facebook images or your Instagram account to create a greater social media buzz.

6. Attract Attention With the Subject Line

You can make it or break it just by the use of your subject lines. Instead of using all caps with excessive exclamation marks that can send your email to the spam folder, keep your subject lines gripping, precise, and fun to make sure that your fans will click through.

7. Make Use of the Preheader

Aside from the subject line, the next thing that your readers will see when viewing in an inbox is the preheader. This is where your fan really decides on whether or not to open your email. You can use your preheader to announce about the tickets being sold really fast. This is so that people will be urged to click through to see what they’re about to miss out on.

Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

The Right Reps - Top Questions to Ask Before You Work With a Music PR Firm

The Right Reps: Top Questions to Ask Before You Work With a Music PR Firm

Being a professional musician requires a lot of work. It isn’t all about simply making music and jamming on stage. Music is a business, and just as with any other business, there’s much to learn and tons of decisions to make in order to be successful.

And a big part of that success depends on hiring the right PR firm to handle your music public relations. This is because a good public relations agency knows how to get the word out about you to help your music reach a wider audience.

And yet not all music PR firms are made equally. Let’s take look at a few things you’ll definitely want to find out before signing on the bottom line.

The Right Reps: Top Questions to Ask Before You Work With Music PR Firms

Finding the right representation is important in advancing your music career. Here are the top questions to ask before you work with a music PR firm.

What Kind of Music Do You Specialize In?

Before signing with a PR agency, it’s important to keep in mind that not every agency is going to be the right fit for every musical act. Most agencies have specific styles of music they specialize in.

Signing with an agency that isn’t a good match for your style of music could be worse than not have a PR agency at all.

Who Are Some of Your Current and Former Clients?

Don’t hesitate to be up front about asking them about current and former clients. It’s important to know who they’ve represented in the past, as well as the quality of acts that they currently attract.

Top PR firms will be very open about who they represent, and typically their website will feature testimonials from those clients.

This helps you compare the types of artists they work with on a regular basis. If you are a good match, it should become obvious very quickly. 

What Makes Your Agency Special?

Most PR agencies have a tendency to tell you they are better than all other agencies in the area. After all, PR is all about promotion. So don’t be afraid to dig a little deeper and have them state specific reasons why you should choose them over any other agencies you are considering.

Ask them what specific services they provide that set them apart, as well as any guarantees they can make about big ideas they have about reaching the maximum size audience possible for your music.

How Big Is Your Current Roster of Clients?

Believe it or not, when it comes to the size of music PR companies, bigger doesn’t necessarily mean better. Obviously it might be tempting to sign with an agency that boasts a long list and impressive list of clients, yet you need to consider whether they will be able to effectively represent you with so many other clients to take care of.

Often times a small boutique agency that represents only a handful of carefully picked clients is the way to ensure you get the level of personal attention that will best serve you.

How Big Is Your PR Team?

Along with the question of their roster of clients, it’s also important to ask about the size of the staff available to handle those clients. You’ll also want to find out how the work is divided up among the team.

Make sure that if the firm handles a lot of clients, that you won’t end up being forgotten.

It’s also a smart idea to find out if you’ll work with an individual or a team, and how much contact you will have with them.

How Much Do You Cost?

Cost is obviously an important factor. When first starting out, every dollar matters, and you’ll need to do your best to make sure that you get the most bang for your buck.

PR can get expensive fast, so you’ll need to know what they charge for, how their fees work, and how much you can expect to spend in comparison to the amount of revenue they’ll generate through their efforts.

Keep in mind that just because a music public relations firm might be the most expensive, this doesn’t make them the best for you. You’ll want to pick one that feels like a good fit, and make sure they are clear about how their payment scheme is organized so that there are no surprises.

Do You Provide Expense Reports for Your Services?

There are so many unknowns in the music business. Thus it’s important to ask them to provide detailed reports so that you can see how effect they’ve been at promoting you. Look for a firm that offers total transparency, that way you can see exactly what your money is buying.

Receiving regular reports also shows you how well organized they are as a business, and precisely how cost-effective it is for you to be working with them. Because if they aren’t helping to get your name out there and make you money, there’s really no reason to continue paying them.

What Makes You Want to Work With Our Band?

This might be the most important question of all: Why do they want to represent you? After all, in order to effectively promote musicians, they have to be passionate about the music. 

Because although you are paying them for their services, their enthusiasm about you is how they will promote your music to potential clients and venues, and it’s hard to fake authentic enthusiasm.

The Fine Art of Music Public Relations

There’s nothing more exciting for than building a loyal fanbase. After all, without a growing audience, you’re simply out there performing for yourself.

When it’s time to start looking around at music PR firms, this list of questions should help you to be able to pick the agency that best suits your needs. So hang in there, keep refining your craft, and enjoy the ride!

Click here to see 10 music marketing strategies you can implement before getting signed.

How to Succeed in the Music Industry - Our Guide

How to Succeed in the Music Industry – Our Guide

For many people who are passionate about music, it is a lifelong dream to be able to make it in the music industry. However, it is not an easy path to take, seeing as the industry is insanely competitive. For this reason, a lot of people simply give up mid-way because they think that they don’t have what it takes to succeed. However, there’s also a possibility that you just haven’t gotten your break yet. If you think that you’ve got what it takes to make it, you have to start by surviving. In order to survive the music industry, there are certain things that you need to do, including:

Keeping an Optimistic Mindset

It’s true that there are some things that are beyond your control, but one thing that you can always count on is your attitude. Regardless of what happens, you need to keep your optimism, especially if you are just starting out. The harsh truth is that there are over eighty thousand albums being released each year, and your first release might not be among the top 200 right away. Even then, you need to hold a positive attitude and avoid giving up too soon.

Learning and Observing

If you want to produce the kind of music that meets all expectations, you should start by learning from others. Don’t limit your observations to only your favourite musicians or genre. Try to branch out and learn as much as you can. Be open to learning something from every type and genre of music – even the ones that you can’t stand. In time, you will learn to craft your own type of music that has drawn inspiration from the best of all the worlds.

Knowing Who to Take Advice From

It makes sense that you would want to seek advice from people who have made it in the industry. However, the best advice that you can get is actually from those who have struggled and failed. You will gain some interesting perspectives from these people.

Asking For Constructive Feedback

Instead of only giving your demo to your friends and family for feedback, you should turn to music professionals who can give you genuine and constructive comments. The truth is that your loved ones can be overly supportive and thus are more prone to biases.

Understanding That Nothing Comes Easy

The path to success is a rocky one. Even successful artists have their fair share of struggles and failures. With that in mind, you should always remember that nothing comes easy, and you shouldn’t give up on your dream so easily.

Distributing Your Music the Right Way

Nowadays, there are so many ways that you can do to get your music out there. CD Baby, for instance, is one of the companies that can help you distribute your music on channels such as Amazon and iTunes, among others. Moreover, music streaming platforms such as Spotify, Pandora, and Apple Music are some of the best places for your music to get some exposure. Shazam is also a great choice for listeners to find your music without knowing your name or the title of the song.

Managing Your Social Media

Needless to say, social media platforms need to be well-managed when you’re trying to appeal to the public, especially your target audience. Make sure that you’re always engaging your fans and representing your brand. Instead of only talking and posting about your music, you should post something that relates to music in general. For example, you can share posts that express your appreciation for your favourite artists. This will instantly connect you and your fans who have a similar taste in music.

Building a Team

At one point in your music career, you will need a team to support you. Your team should comprise of managers, booking agents, publicists, and social media specialists. The process of finding the right people to create a team can be long and require constant change, but it’s worth it in the long run.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!