Marketing Tips for Musicians - How to Make the Most of Email Marketing

Marketing Tips for Musicians – How to Make the Most of Email Marketing

by Email MarketingMusic Marketing

Since the introduction of the Internet, it has been much easier to market and promote various products, services, events, causes, and even art. Social networks, particularly Facebook, Twitter, and Instagram, have proven themselves to be powerful platforms for raising awareness about many subjects across a wide range of industries. Even if there is no doubt about the power of social media in terms of online advertising and marketing, the fact is that these platforms are not the only feasible and effective way to make a name for yourself.

Because social media has been proven effective, nearly all advertisers use those platforms. Many posts and ads can saturate Facebook, Twitter, and Instagram.  Your photos, videos, and text posts can go unnoticed, buried amidst the multitude of other posts. How, then, can you market yourself online?

Email as a Marketing Tool for Musicians

Although it may seem like a dated marketing strategy, musicians can reach fans and promote their work via email. Building an email list guarantees that you can send content to audiences who may otherwise be distracted with trending content on social media.

Nowadays, becoming a successful musician doesn’t only involve creating great music. Without the right marketing, branding, and promoting strategies, an artist’s music career is unlikely to begin. While social media sites such as Facebook provides access to millions of music fans, you will be at the mercy of algorithms that you do not have control over. On the contrary, your email list is something that you own and control. You have the choice to create email content as well as choose when and whom will receive your content.

3 Ways to Make the Most of Email Marketing

To make sure that email marketing works effectively for your music career, take note of these three tips:

1. Utilize an email marketing automation service

It’s not wise to use a personal email account when emailing fans and followers. When you get started in email marketing, consider using an email automation service that will enable you to reach your leads in one go. Some of the more popular options are Aweber and Mailchimp, which provide excellent features on top of their mass emailing capabilities. Mailchimp can be used for free for the first 2,000 addresses. Aweber, on the other hand, is more feature-packed. Although it offers you plenty of functionality, it will cost you.

2. Include an irresistible call-to-action on your sign-up form

It goes without saying that you can’t get started on email marketing if you don’t have an email list full of people who want to hear from you. Nowadays, online users aren’t very keen about registering for email newsletters since they believe that they can get the information for free without signing up to anything. Therefore, it’s incredibly important for you to make a case for why they should go the extra mile. Introduce something they can’t resist in exchange for information about them— specifically, their email address. Make sure you emphasize that those who will register on your website or newsletter will get exclusive updates and content. You can also choose to offer something more, such as early access to new music.

3. Use active or actionable language

When writing any copy, whether on your social media pages or (especially) in your emails, make sure that you get your point across in a timely manner. Want them to check out your new video? Use a catchy line like: “New music video released. Watch it now!”. Want them to take advantage of a discount? Say, “Get this special limited-time offer!”. Phrases like this not only communicate the whole reason you’re sending out an email, but convey an urgency.

There’s nothing wrong with using social media to promote yourself, but you may not be reaching as many people as you would like. Consider the use of email marketing to communicate valuable information to a loyal group of fans while building a relationship with them. With these three tips, you’ll start building a name for yourself in no time!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch today to see how we can help!

How Musicians Can Use Instagram to Expand Their Fanbase

How Musicians Can Use Instagram to Expand Their Fanbase

by InstagramMusic MarketingSocial Meida

Musicians looking to expand their popularity shouldn’t limit themselves to YouTube, Twitter, or Facebook. They have to use as many social media platforms as possible to reach the most extensive number of audiences. One of the social media platforms that hold great potential is Instagram. With thousands of Instagram users in your community alone, you can use this platform to reach out to prospective and current fans.

However, merely publishing pictures, memes, viral videos, and quotes on Instagram does not guarantee that you will reach the right audiences. You would need to sit down and strategize. Here are six considerations in your Instagram strategy that you must think about and plan to expand your fanbase.

1. Create a story theme

Prospective and current fans would love to know a personal side of you. You can use Instagram to show pictures of who you are or what things inspired you to compose or perform a specific song. The picture or video topics could be about showing you practice or recording. You can also show pictures of your comfort food or brain food and explain how consuming these products drive your creative juices. The theme of your story pictures could be about your fashion, religious beliefs, activism, or community outreach engagements. However, remember to be consistent with the theme you use, so that you can weave a meaningful and streamlined storyline both your old and new fans can grasp and follow.

2. Focus on Instagram profile pictures

Your profile’s first nine photos should already encapsulate what your fans would expect from you. Those first nine photos would depend on the genre you perform and the branding you want to impart. For example, if you want to be perceived as someone who can help music listeners to move on from their heartbreak, you can go with picture colours that combine sadness (grey shades) and optimism (bright red colours).

3. Post regularly and consistently

Growing your followers on Instagram requires you to keep posting interesting content often, at least three times a day. Consistency shows that you are active online and interested in reaching out to current and potential fans. It adds to the authenticity of your fan service efforts. To make your Instagram releases more regular, you can create your picture or video posts ahead of time and schedule its release using apps like Hootsuite. In this way, your Instagram continues to be active, even if you’re too busy with other engagements.

4. Determine the right posting times

In addition to posting often, you need to post your images and videos at the right time. At the most fundamental level, you have to post at times of the day when most of your fans are awake and online. If you are an artist who wants to reach global audiences, you have to consider the time zones for your post schedules as well. You can use tools such as Iconsoquare to find when most of your followers are online. Gather data on your fans’ Instagram use and think about how you can adjust the schedule of your post releases to their usage behaviour.

5. Make use of hashtags

Hashtags are more than just an accessory. These words enable you to appear on relevant searches and newsfeeds. Thus, you have to think about the types of hashtags your fans would use to look for you or the type of music you make. At the same time, you also have to create witty hashtags that would resonate with your fans and make you stand out (or even trend!). Note that popular hashtags may change every month, so you have to keep thinking of new hashtags that would align with your fans’ preferences. You can also use hashtags if your latest song or story is related to a trending topic, such as the Ice bucket challenge for example.

6. Request for feedback

Feedback lets you hear directly from your fans what they want you to post and what improvements you can make in your posts. It also makes them feel more involved in your career growth, which solidifies and deepens their attachment towards your brand. Use Instagram to ask questions and leave comments on their responses to you online. Prioritize engaging with your most devoted fans to encourage the rest of your following to keep their hopes up of being heard by you as well.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Why Music Artists Need to Be Verified on Spotify - What to Know

Why Music Artists Need to Be Verified on Spotify – What to Know

by Music Marketing

With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your intended audiences and gain recognition.

However, most budding music artists neglect being verified as an artist in this platform. When an artist is verified, a blue checkmark appears on the artist’s Spotify profile. For most novice artists, being verified is no more than just a blue checkmark—an assumption that costs them money and the opportunity to be famous. Others think that only more established musicians are entitled to its perks. However, what advantages does being verified on Spotify have and how can it help your music career?

The perks of having a blue checkmark on your Spotify account

Aside from giving your ego a boost, a whole new market opportunity opens up when you get verified on Spotify. For one, potential and current fans will know that you are the real deal, as you become a legit brand. This means you’ll begin to have a steadier set of followers and album patrons. There are a host of other advantages when you’re verified, including the following:

1. It helps to streamline your followers and list of releases

The basic Spotify user account will not include your past and future releases. Because of this, the musical pieces you release are scattered disparately and would only fall under an artist page automatically generated under your name but not under your direct control. It would be difficult for current and future fans to keep track of what you made and distributed. You might not even know that you have new followers as they will follow the artist page that Spotify generated on its own.

Verification allows you to merge your disparate releases into a list that can be found in a single discography page bearing your name. What’s more is this discography page is tied with your user account, giving you control over the page’s content. You can also post your future releases on the page. All your potential and current fans need to do, is to refer to your discography page, instead of relying on individual searches on Spotify or hearsay from other fans. The added convenience allows more people to enjoy your albums, which translates into more revenue for you.

2. It helps to personalize your playlists and engage directly with your fans

Because you are now in control, you can choose the album covers to use, embed links towards your website, and modify the album and track descriptions. Since your fans are all in one place, you can share a new track with all of your followers at once. You can even engage with your fans on a real-time discussion, especially if you are about to launch an album or recently launched one.

3. It helps to receive detailed analytics about your fans and followers

Spotify allows you access to data concerning your fans and followers; its Fan Insight Tool speaks for itself. For instance, you can see which songs have the most listeners, and when your songs became a trend. You can use this data to develop a marketing and outrage strategy that will drive more traffic and followers to your Spotify account.

4. It helps to land first on Spotify search results

When you are verified as an artist, Spotify’s algorithms would prioritize your songs and display them on the search results of people searching your genre. Human curators of playlists would also take you more seriously. Verification would thus help you stand out from other artists and generate traffic towards your discography page, which means more profit from your music sales.

Like this article? Checkout how to get your music playlisted on Spotify.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

5 Ways to See Major Success in Your Musician Career

5 Ways to See Major Success in Your Music Career

by Music MarketingMusic Promotion

Every musician wants to make it big. If you’ve ever picked up a guitar, you’ve probably dreamed of becoming the next Kurt Cobain. However, as you may know, it’s not that easy to become a successful musician, especially during the early stages of one’s career. The road to fame and fortune has plenty of potholes that will make your journey difficult. However, you have to keep in mind that if you know how to strategize, nothing can stop you from growing as a musician. That said, here are five ways on how you can succeed as a musician using all the tools at our disposal in this day and age:

1. Find the Right Channel

Back in the day, you had to record a demo, send it to a record label and pray that your career takes off. These days, musicians have more options thanks to platforms like SoundCloud and YouTube that we can use to promote our work. Additionally, social media is also a great way to get your music out there. You need to find out who your target audience is and which platform they are most active on so you can reach them. Doing this will help you establish a fan base quickly, which is a priority of any up and coming artist.

2. Know What Your Fans Want

Now that you know which platform you need to focus on, the next thing you will need to think about is how you can promote your brand using the features and tools of that platform. Typically, an artist’s follower count says a lot about how successful they are, as it tells you how many are interested in what that artist has to offer. However, you have to keep in mind that every artist has a different path, meaning they have different fan bases they need to cater to. Therefore, you need to figure out what your fans want so you can give it to them. For example, if the majority of your listeners are young and want to interact with you on a more personal level, you may have to allow them to get in touch with you via social media.

3. Track Your Progress

Once you know what you want to focus on, you will need to keep a close eye on those metrics and use them as a way to gauge your progress. If you don’t do this, you won’t know where you are in your career, which in turn will make it hard for you to achieve career growth. For example, you may have one hit song that has been played one million times, but you don’t have anything else to follow it up with. The longer you wait to capitalize on your initial success, the less likely it is that you will be able to reach new heights. Therefore, you need to know when the ball is in your court, which is why you need to keep tabs on what’s happening with your career first.

4. Let the Audience be a Part of Your Success

The life of a musician is all milestones, as they indicate how far you’ve come. These milestones are also a cause for celebration and they should be viewed positively by you and your fans. You should show your appreciation to them, as they made your success possible! We recommend that you host some special events to let your fans know that they are a big part of your journey. It doesn’t have to be anything grand, just a sincere thank you video on your social media is enough!

5. Don’t Be Afraid to Change

As you can see, most musicians typically stick to what works and they keep producing the same content over and over until they become redundant. When this happens, it’s only a matter of time before they start to lose fans, which will lead to their downfall. To avoid this scenario, you need to adapt to the shifting trends of the market while retaining your own unique style. It’s normal to see your follower count drop when you try something new, but you must not let that deter you from your goals.

4 Important Events to Keep in Mind When Planning Your Release Calendar

4 Important Events to Keep in Mind When Planning Your Release Calendar

by Music MarketingRelease Calendar

One of the most important milestones in a professional musician’s life has to do with the release of new material. The release date of your album, music video, or single can make a difference in terms of impact.

Although it may seem like an exciting process, planning your release dates and the promotional activities that come with it may be more stressful than you expect. When putting a release calendar together, there are several key dates that you should never ever overlook, as doing so can severely affect your chances of reaching your goals.

To help with the process of laying out your release calendar, here are some important dates that you have to keep in mind:

1. Your distribution window

Distributing your music digitally involves authenticating purchases and giving out download links. It seems like a fairly simple process, but there are several complicated steps throughout the digital distribution process that can make or break your release.

In order to ensure that your release strategy goes as planned, map it out in advance. If you have to clear certain cover songs or samples, you can expect to end up cramming if you don’t make time for that task. Therefore, you need to plan your distribution accordingly.

2. The lead time needed to make physical copies of your music

If making physical copies of your music is part of your release calendar, then you’ll definitely have to plan your schedule better because the physical duplication process can cause some problems along the way.

Although streaming is the norm nowadays, CDs and vinyl albums are still in demand, so you can make a decent amount of money when you sell them at your live shows. However, the process of manufacturing them may not go smoothly due to miscommunication and other hurdles, so it’s best to have a contingency plan in case the dates don’t line up properly.

3. Your album’s premiere, music video, and single launch dates

Launch parties and premieres are two things you definitely shouldn’t overlook when trying to pull out all the stops in your release process. By inviting key media outlets and giving them exclusive access to your launch parties and premieres, you can generate a decent amount of publicity for yourself. That will pay the investment 10, 20, even 50 times over. Whether you’re launching an album, a music video, or a single, hosting a launch party can give you the leverage you need to get the word out and get even more people to listen to your work.

Hosting launch parties takes quite a bit of elbow grease and patience, especially since choosing certain dates and venues can greatly affect the turnout and the return on investment. That’s why it’s best to get the ball rolling far ahead of the scheduled date.

4. Social media promotion campaigns

Musicians can become popular on social media, especially since their work can spread like wildfire on Facebook, Twitter, and other platforms. As a musician in the 21st century, you need to use social media to generate as much buzz and profit as possible. Your social media promotion campaigns shouldn’t clash with the other events on your release calendar, as it can generate undesired results for your launch events, album sales, streams, and overall popularity.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Metrics and Notes - What Musicians Should Know About Social Media Marketing

Metrics and Notes – What Musicians Should Know About Social Media Marketing

by Music MarketingSocial Media

By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish their name further, and promote their music through social media.

While musicians may have an idea that social media can help them, they might not know how to maximize it. Even though they already have social media accounts, they’d probably prefer to focus on creating music.

However, if you’re a musician who wants to explore how social media can help you, you may start by understanding the metrics that define the success of a social media marketing campaign. Once you understand these metrics better, you can work towards establishing a better connection with your fans. In this article, we’ll take a look at the most critical metrics that you should know about and why they should matter to a musician like you.

1. Likes

Finally, your newest track is finished and polished! Because you want your fans to be the first ones to hear it, you begin sharing it on your social media accounts. Your followers start liking your new track.

It feels good to know that people liked your new masterpiece, which is made apparent by real likes. The more likes you get, the more people are hooked to your music. Now, what else do you make out of it?

Aside from the number of likes, you should also find out WHO liked your post. Take a look at the insights. Are there more women who like your post? Or does your music appeal to men more? What is the age range of your top likers?

You can use your likes to get to know more about your audience so you’ll know whom to target the next time you create a social media post and boost it. You might also take them as an inspiration for your next track!

2. Shares

Wouldn’t it be pleasing for your fans to share your music with others? After all, sharing is caring. When your followers share the post featuring your music, you get to reach more music enthusiasts outside your current fan base.

When fans share your music, it means that they loved it enough to do more than scroll through your post and hit that like button.

Aside from creating great music, there are other ways to increase the likelihood of your followers sharing it as well as your other posts. One of the proven ways to engage followers is to share a story through your post. You can also ask a question that they will answer. Better yet, be straightforward and ask them to share your newest video or track. If they loved your music or post that much, they’d be more than happy to oblige.

3. Streams

When we talk about social media, we’re not just talking about Facebook or Instagram. As a musician, you should also take advantage of streaming sites and platforms like Spotify and iTunes.

The stream count and duration stats that you get from streaming sites also give an idea of how many users got hooked by your music. Of course, it will help to promote on Facebook or Instagram that you have a track available for streaming on another platform, so make sure you take advantage of that!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

A Guide to Making Your Music Known - What to Know

A Guide to Making Your Music Known – What to Know

by Music Marketing

As a musician trying to turn a passion into a fulfilment of a lifelong dream, the publicizing of your music is a crucial part of ensuring that your efforts to get your music heard far and wide are successful.

Taking your passion project far beyond your studio or laptop involves having to put all your effort into generating buzz around your music. This often means that you’ll have to pull out all the stops to get your stuff out there.

Although the thought might stress you out now, getting the right publicity for music can help your talent and hard work pay off in the best way possible, saving you a whole lot of time in achieving the goals you set throughout your musical journey.

Want to take your career to the next level? Here’s what you’ll need to know:

Getting your music out there

While music streaming websites are a good way to make your tracks available for the public to listen to, the huge amount of other musicians you’re competing with will make the task of standing out to get heard far more challenging than you would think. This can result in your music not being heard at all.

Now, we’re not saying that you should drop your mixtapes into happy meals or play them over your local department store’s speakers in order for people to hear it, but it does mean that you’ll have to employ more strategic and diverse ways to get your creations heard. One of the most reliable ways to do this is to contact blogs and playlists to play your stuff or publish it on air for their fans to see.

Although it’s not as easy as it sounds, getting the right people with the right following or subscribers to play your tracks for their audiences to see can help your following and plays grow instantaneously and exponentially before you even know it.

Music blogs and viral playlists are run by music connoisseurs who live and breathe good music, and are two of the most important channels or sources that act as a bridge between musicians and soon-to-be fans.

This makes them an important component in the mix for success. Though the process of getting music blogs and viral playlists might seem as simple as just sending an email and having your music played for millions of people to hear, it’s actually far more complex than just a message and crossed fingers.

When executed poorly, the process of getting music blogs and playlists to listen to your work and put it on play for their followers to hear might be far more confusing and frustrating than expected. Therefore, it’s important to get everything done with the right steps.

Tips to keep in mind when contacting

To get your music played for your future fans and followers to hear, these are the steps that you need to follow as you contact music blogs and playlist owners in the hopes of having them open your messages and emails:

1. Be personal with your e-mail message

When trying to contact a well-known music blog or playlist owner, avoid impersonal, generic-sounding emails that will only end up in the trash. In order to make your intended recipient even consider reading your message, you’ll have to structure your email in a way that’s captivating and personal from top to bottom. This means that your subject title should be captivating, your message should be personal but brief, and a story about you and your music should be in the mix.

2. Only follow up once

Nobody likes a spammer, so in order to calm your anxieties while not putting the playlist owner or music blogger off, follow up only once. Nothing’s worse than receiving an email from someone every single day, asking if you have gotten a chance to listen to their EP. Best case scenario, you’ll be blocked or ignored. Worst case scenario, you’ll be put on blast online. Don’t ruin your reputation by coming off as annoying. Be courteous.

3. Get straight to the point

In order to get your message read and your music heard, you’ll have to be specific. Don’t give them the generic “hey, check out my music here!”; instead, tell them if you would like them to review your track, feature your track, or anything else. Don’t forget to be polite!

4. Message the right people

It doesn’t make sense to message a rock music blog if you’re a hip-hop rapper looking to reach the right audience. When selecting the personalities, playlists, and blogs to contact, make sure that they’re actually a part of your genre! This step is crucial to consider because targeting the right blogs and playlists will mean that you’ll hit the right audiences for your music.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

How to Reach the Right Audience on SoundCloud

How to Reach the Right Audience on SoundCloud

by Music MarketingSoundCloud

Nowadays, sharing your music to the world doesn’t have to entail busking on the streets with a bag full of mixtapes. Thanks to technology and the internet, it’s much easier now to tap into a global audience that will give your songs a listen and perhaps even give you a follow while recommending your profile to their friends — an advantage that will help you significantly over time.

One of the best online music communities on the internet right now is SoundCloud, a space for rising artists from different walks of life where they can share their work.

If you’re a musician looking to market yourself internationally for your work, SoundCloud may be the avenue you’d want to take if traveling around the world without a budget and no security isn’t exactly something you’d want to do.

The downside of SoundCloud, however, is that there are millions of other artists trying to push for their work to get noticed. How will you ever rise above the competition without spending more than you should? Keep reading to find out!

How to get more plays on your SoundCloud profile

To get people to listen to your music on SoundCloud, it’s vital that you follow these crucial steps carefully so that all your efforts and investments will pay off in the long run:

Use tags for easier visibility

One sure-fire way to get more SoundCloud plays and followers is to use the tagging system on the platform that’s used to filter music by genre and type. Little do hustlers grinding on SoundCloud know that this system can help their music get discovered by more relevant fans who are true aficionados of their genre.

They are then more likely to leave comments and share the music. If you’re going to stay in the SoundCloud game, then be ready to use tags as much as you can! For example, if you’re making trap music and want to break into the scene, set your genre to trap and add several related moods and a location to help reach out to the right audience.

Pay attention to your cover art

Did you know that having intriguing and appealing cover art is one of the most trusted ways to quickly catch a user’s attention and to listen to your music? If you haven’t noticed, most professional musicians pay close attention to the cover art of their album because it has been proven to make a difference in plays and buys on music streaming platforms – a tip that could effectively work on SoundCloud.

Make your music stand out on different feeds with cover art that attracts your audience and a massive amount of SoundCloud plays right away!

Share some love

It’s one thing to share your music, but it’s another thing to share someone else’s work on your profile. Sharing the tracks of other people you’ve collaborated with or want to collaborate with will also help bring more people to your profile.

They usually do it out of intrigue, looking at your profile with a desire to know who you are and your work. Another great advantage of steadily sharing tracks on your profile is that it’s going to have greater visibility on people’s recommended music lists, as you might have shared the music of the artist that they follow. This, in turn, can help people find you as your music might belong to the same genre.

Like this article? Check out how to get more plays on SoundCloud

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Marketing Your New Release on a Budget

Marketing Your New Release on a Budget

by Music Marketing

Do you have an original single to release? If so, it’s time to make it known. All you have to do is upload your newly released single on popular online platforms such as Youtube and let social media work its magic. In a matter of days, you’ll get thousands of views across the globe. Perhaps you’ll even wake up one day to find that your song is trending, and the whole wide world is crooning along with your latest single.

The life of a musician would be a lot easier if that were the case. Unfortunately, it takes either musical brilliance or dumb luck to achieve such an unexpected following. Sometimes, it’s a hit or miss. Musicians need to put a lot of hard work and deliberate pursuit into promoting their music, especially when it comes to their new releases. It isn’t easy and it isn’t necessarily cheap, either. In fact, even the biggest stars and famous musicians have to spend millions of dollars to have their music out in the market.

The question then is, what if you are a regular musician famous only in the locality needing to promote your newest single on a very tight budget? How do you go about doing this when your funds are limited and you badly need your music to be sold? Worry not – we’re here to help! Read on to find out more about marketing your new release on a limited budget.

Tell a compelling story

Every piece of music is brilliant and unique. However, it won’t be so without a story. Music conveys a message — be it a message about love, hope, pain, or disappointment. The lyrics, the instruments, and the little details all work together to tell a story. Therefore, if you write your own music, make sure that a compelling story is a part of it.

The content of your song should serve as an inspiration and act as the blood that flows through your music. This is the story that you will tell in your bio and the pitch that you’ll send out to blogs, radio, and media outlets. The bottom line is that you must think about what is story-worthy and prepare to share it to the rest of the world.

Align visuals with your story

Once you’ve successfully carved the core story, what better way to proceed to the next course of action than to streamline all your visuals to the story you’ve created? Align and update your visuals to go along with your story — from the band photos to the banners down to the music videos. It’s more of like creating a central theme for your music release. The central theme should be anchored from the main story you wish to tell to the world. It takes consistency and professionalism to ensure that the central theme gets across to the public’s eyes – and yes, ears.

Pitch via radio, blogs, press outlets, and social media

Lastly, and most importantly, prepare to get the newest music single promoted in different media platforms. This often isn’t the fun part, but promoting your music by making it known on the radio, blogs, press outlets, and social media is imperative.

That said, narrow down a short list of people and outlets you hope to contact and get your music marketed. The best way to do so is to be personal and genuine in a way that you tell the story behind your new music every time you reach out to someone. You can reach out to music bloggers and even make use of social media platforms to promote your music. Now for radio stations and some media outlets, you need to send physical copies of your new album along with a press kit that includes a press release, a track listing, and photos of your band.

So what are you waiting for? Tell a story, align it with your visuals, and spread the music to the world! Who knows? You might just get noticed and be given the opportunity to become the next big thing in music!

Maximize Their Email List

Our Tips on How to be Successful at Email Marketing

by Email MarketingMusic Marketing

Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way.

If you are sending out low-quality content, you might end up losing your audience instead. That being said, it is crucial to know how to make an effective list if you want your email marketing efforts to be successful.

Here are three tips:

1 – Draft a story

In the music industry, playing an instrument and singing is the bare minimum. After all, what’s the point of making music if there’s no one to listen? It’s crucial to engage and interact with your audience in order to keep them interested and willing to listen to what you have to offer. One way to do this is to tell a story.

When you tell your fans about things that happen off-stage, it makes them feel more connected to you. Getting personal is a great way to hook people to stick around. This strategy is similar to that used by movie and television show producers. Having the actors and actresses engage and share the details of their lives is a fantastic way to entertain the audience and draw them in.

Try to tell a story in every single email that you send out. Each newsletter should have a different one without too much repetition. People want to read new things, not tales that have already been told. If you are wondering what to write about, just write about your confusion! This shows how honest and genuine your message is – your fans will always appreciate it.

The purpose of doing this to connect with your audience. Try to avoid selling your music or merchandise during this stage. Instead, get up close and personal by showing people who you are and what you’re inspired by. You can even write a story about your favourite childhood stuffed animal!

2 – Show your appreciation to your fans

Those who subscribe to your newsletter are the people who love your music and want to keep up with what you’re doing. They might or might not be new to you, but it is essential for you to thank them for the support.

This can easily be done with the help of an automated-response bot that thanks them for subscribing. There is no need to make everything professional. Try to choose playful words that will make your new subscriber smile!

In your thank you email, there’s nothing wrong with including a Call-to-Action such as “Like us on Facebook” or “Follow us on Twitter.” Nevertheless, you should be aware that hard-selling does not a good first impression make. When you compose an email that emphasizes selling, your fans will not feel as appreciated.

3 – Create high-quality content

Although it is true that any number of little things can be made into stories, it is still crucial to know what type of content you want to write about. Brainstorm the ideas that you want to include in your newsletter. Any random story might work for some people. However, it is still better to have a particular concept for your content to keep it consistent.

Remember – sending emails is more intimate than posting on social media. This is like having a one-on-one conversation with your fans individually. You need to give them high-quality content to assure them that you are worth following. The last thing you want is to disappoint your number one supporters!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

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