Tips to Finding a Music Manager Who'll Promote You the Smart Way

Tips to Finding a Music Manager Who’ll Promote You the Smart Way

It can be hard to stand out in today’s music industry. Technological advancements and the internet have made it easier for artists to record and release professional quality music. But it’s also made it much harder to stand out from the crowd of aspiring musicians. 

There are over 3 million artists on Spotify alone, with 22,000 new songs being uploaded each day. Even if you have the talent, how do you find your audience among all the noise? 

Finding a music manager is an incredibly important step in a band or artist’s career. A skilled manager can levy their connections and their know-how. They can help get your music in the spotlight. 

Are you or your band ready to take the next step? Read on, and we’ll walk you through how to find a music manager. 

Are You Ready For A Manager? 

Most music artists are success-hungry. And who can blame them? You got into this racket to make music that’s heard by people, and those rent checks aren’t going away anytime soon, either. 

Still, swinging for a manager too early can be a big mistake. 

Take a look at your musical career. Developing as an artist can take plenty of time and you may still be developing your sound, style, and brand. Before reaching out to managers, you should have a distinct product you want them to promote and guide. 

Reaching out before you’ve fully perfected your sound can result in you getting laughed off the block. And that’s a reputation no one wants to carry with them. 

What to Present to a Manager

You’re still reading, so let’s assume you read the previous paragraph and decided: yes, we’re primed and ready for management. Okay, that’s great.

But how do you convince potential managers of that fact? You’ll need to gather a number of materials. 

Music to Their Ears 

First and foremost, you’ll need quality recordings of your music. These tracks need to completely stand on their own. No respectable music manager will agree to use their imagination and see what the track “could be.” You need to show them what it is. 

This might mean throwing down a pretty penny at a professional recording studio before approaching managers. That’s just the cost of doing business. You’ll need these quality recordings to start building a true audience regardless. 

Make sure you have these recordings in a way that’s easy for a potential manager to access. It’s 2019, which means handing them a CD-ROM is probably no longer the way to go. A flash drive, or even more handy, a streaming link, can do the trick.

Other Materials

In addition, you’ll need to put together a small portfolio highlighting your band. In it, include some professional-looking photos of your band. Make sure your appearance in these photos matches the impression you want to give to an audience. 

If you’re a heavy metal band, look heavy metal. If you’re an aspiring pop star, make sure you look like one. Giving the right visual impression has always been a big part of this audio-focused industry. 

Include a well-written biography which includes any and all accomplishments you or your band are proud of. This is the place to slyly name drop or mention any accolades. If you don’t have any, that’s fine: just make yourself sound good (but don’t lie!). 

Include links to your website and social media accounts. A healthy following on such accounts can do nothing but increase your chances of success. 

And finally, include your best live concert footage. That night you were on fire, where the crowd was really receptive and into it. Again, try to make sure it’s high-quality, as a crappy phone recording will do little to convince anyone of your star power. 

With the above materials together, you’ll not only be on track to find a manager, but you’ll be presenting yourself better to a general audience overall. 

Finding The Right Person 

You don’t want just any manager for your band – you want one who is genuinely enthusiastic and committed. Having a non-committed manager, in some ways, is worse than having no manager at all. 

So, how do you find such a person? 

Start by looking close to you. Consider what you want out of a manager.

Is it just a committed person to do the work of promoting the band? Consider asking a close friend who’s organized and up to the task.

Stories of managers who started out as close friends of the bands are too many to count, and it’s worked out for many. 

What if you don’t have anyone who fits the bill? Or maybe you want someone with a little more industry experience on your side. Strike up a conversation with other bands you know, music venue owners, producers, and everyone in your orbit. 

The music industry can be a surprisingly small world, and someone you know may be able to recommend you to someone who could be a great fit. The connection you have with others in the industry is one of your greatest assets. You shouldn’t be afraid to rely on it when looking for help. 

If none of these methods turn up results, you can always cold call managers or agencies in hopes of attracting interest for yourself. This doesn’t always work, but if you present a professional enough image of yourself, it might attract some interest. 

And if it doesn’t – don’t worry. Most bands and artists get managers when they’re ready to have a manager. If no managers are poking around or interested yet, it might just mean you need to hone in and work on your craft. 

Talent and product speak volumes. When you’ve created the right track and image, you can bet managers will come sniffing around your door. 

How to Find a Music Manager

Breaking out as a musician can be a great challenge. One of the greatest assets you could have on your side is a committed manager. Know that you know how to find a music manager, you’re one step closer to hitting it big time. 

Need more help navigating the promotional aspects of the biz? Check out our blog for more advice.

Qualities To Look For In A Music Manager

Qualities To Look For In A Music Manager

If you are an independent artist looking for a professional who can help you make music and take it to the crowd, you will want to make sure they will be able to do what you need them to. Hiring a music manager to compose, produce, and advertise your work can be tough. Here are some things you will want to look for when hiring a music manager:

Someone With Experience

Before you hire a music manager, you should first find out how much experience they have in the industry as well as look into the type of musicians they typically work with. You might want to refer to their past clients to verify their authenticity.

Before you work with any manager, you should know what to expect and whether or not they will be able to help you really achieve your goals. They should know how the industry works and how to successfully grow in the industry. They should also understand all the financial aspects of being in the music industry. Just make sure that they are experienced and well-versed in what they do. Otherwise, you’ll have an amateur whose passion may be commendable but whose results are rather lacklustre.

Someone With Connections

You will want to find a music manager who knows people. In order to get you into events, score you the good deals, and ensure that your music is exposed to the public eye, they need to have a foot in the door to get you in. TV, magazine, and radio interviews are also good things to have as a musician.

You will want to find a manager that really knows connections to help set off your music career. A good manager will know other people who can help you get bigger in the media. Having connections is a huge help when you’re a smaller musician, so make sure that they know someone. If they don’t, make sure they are at least social enough to get to know someone that might know someone.

That being said, it’s best to not settle with someone that has no reputable connections. Trust your gut. If you feel like they might be stretching the truth about knowing the big names, do a background check and ask to see proof. Ask to meet the person or just ask many questions. If they are boasting large names, you will definitely want to ask for proof.

Someone You Can Trust

Your manager will be handling essentially your entire career. You really want to make sure that it is someone you can trust. You will most likely be spending a lot of time with them, so make sure that they are worth your time and money. They will need to be able to negotiate your contracts as well as other paperwork and business that needs to be handled. Trust your gut, but also do a background check on the person before agreeing to anything. Let them handle the commercial aspects of your career, but handle your own finances. If you don’t want to do it yourself, hire an accountant. If you want to hire a separate accountant, you will want to make sure that they are also trustworthy and will keep your money safe. Therefore, have your accountant and manager work closely together in order to make your projects come to life!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Promoting Yourself as a Music Producer_ 10 Branding and Marketing Tips

Promoting Yourself as a Music Producer: 10 Branding and Marketing Tips

Being a music producer comes with a lot of perks. Most notably, spending time around amazing artists. 

Music producers wear many hats. Some write songs, some focus on making sure the music sounds amazing before it’s released. 

But if you’re looking to be the next Barry Gordy or Sir George Martin, you need to learn how to promote yourself to recording artists. It’s not enough to say you’re a producer, you have to brand and market yourself as one. 

Keep reading to learn 10 great branding and marketing tips to help music producers build their musical careers

1. If You’re a Music Producer, You Need a Website

Every business needs a website to highlight their skills and talents. Music producers are no different.

You don’t need to spend a ton of money on a huge website. But you do need to include things like your contact information, some clips of recordings you’ve produced, and some basic business information. 

Get a paid site and choose a URL that’s catchy but easy to spell. Keep your site simple and easy to navigate.

Avoid having too much information. Clutter doesn’t look professional. You don’t need to include everything on your site. Just enough information to let people see how talented you are along with an easy way to get in touch with you. 

2. Learn How to Network

There are several ways to network in the music production business. You can start by becoming a member of ASCAP (American Society of Composers, Authors, and Publishers). Or if you’re in the UK, Association of Independent Music (AIM).

Your next step is to get out into your neighborhood and begin meeting people. Your goal is to become a fixture in your local scene. Make friends at local venues and begin meeting the engineers, producers, and session musicians nearby.  

Check out Billboard and other reports that share the latest trends in your marketing demographic. There are also forums like Tape Op, Mix Magazine, Sound On Sound, and Gear Slutz where you can meet others in your profession.

They can help support you and answer any questions you have. It’s also a good place to make contacts with people who aren’t in your direct neighborhood so you can expand your network. 

3. Define Your Brand

There are plenty of music producers out there. You need to figure out what makes you special and different from everyone else. You need to brand yourself.

As a record producer, you’ll need a catchy name that sets you apart and gets people to sit up and take notice. 

Develop a logo or other visual concept that people begin associating with you. Lastly, identify your style so that people know you’re the “go to” person for their project. 

4. Get on Social Media

If you’re not on social media, you’re missing out on huge opportunities to network and build a base of followers. Start by determining which sites are best to share your content.

Build your profile and then start searching for and following other record producers and engineers whom you admire. 

Don’t just haphazardly share your music. Create a schedule and let people know when new music is dropping so they have something to look forward to and a reason to visit your page. 

Share and document your journey. Get creative and make videos for your clips. 

And talk to your followers and develop relationships with them.

5. Create a Sampling of Your Music to Share 

Music production is an art form. Art is meant to be shared with the world.

Create a sampling of your music to share with people. You can share it on your website, social media, and also create a CD to give to others. 

It will help show your contacts and clients what projects you’re capable of.

You can also put a few songs on Soundcloud and YouTube. Make them royalty free and then offer them to vloggers, video makers, and streamers. 

Just ask them to leave a tag in the description in exchange for free access to your music. You can also greet new people to your website or social media sites with access to your free music. 

6. Have Business Cards Made Up

Business cards may seem old school but they still work. Make sure you add all the necessary information on your business cards.

Add your name, phone number, email address, and your website. Choose a font that’s easy to read. 

Find a way to make your business card a part of your brand. Make it memorable and don’t forget to include your logo. 

7. Be Consistent

Adding new content to your website and social media is a good thing. You can’t just create profiles and think you’re done.

Create a marketing plan of how and when you’re going to share new, relevant content. Then follow that plan. 

Consistency is key when you’re trying to build up a new business. Don’t go crazy and spend all your time sharing information. 

But do post at least a few times a week. 

8. Take Professional Headshots 

If you want to be taken seriously as a producer, you need to hire a professional photographer. Get some headshots taken that you can put on your website and social media. 

Work with a photographer who understands your business. You want a great looking photo that makes people take notice. 

But, you don’t want to end up looking like you should be working on Wall Street. Great photography is like a great song, it should speak to you without needing an explanation. 

9. Be Patient

The world of music production is large. There is tons of competition. And most music producers don’t become rich and famous overnight. 

Instead, focus on taking small, but actionable steps each day. And be patient.

It takes time to start up a business and to build up your brand. Keep making contacts and focus on your successes. 

Learn from your failures and then let them go. And appreciate the journey as you go. 

10. Start an Email Marketing Campaign

The ROI (return on investment) for email marketing campaigns is 122%. It’s also cost-effective. 

Start collecting email addresses from the contacts you make. And send out email marketing campaigns on a regular basis that highlights your work and shares information about you. 

Don’t forget to add a CTA (call-to-action) at the end. 

Use Our Promotional Campaign Software

We eat, sleep, and breathe the music business. We know how hard it is for a music producer to get in front of the right audience.

And, we want to help. Our system helps you develop a winning email campaign each and every time. Click here to learn about its features and sign up

How to Use Networking Events to Advance Your Musical Career

How to Use Networking Events to Advance Your Musical Career

If you want to thrive in any industry nowadays, you need to learn how to build a network. There’s no business where this is truer than in the music industry, as you need to learn where to position yourself to meet the right people who can help your career take off. With that said, here are our eight tips on how to network in the music industry:


1. Attend networking events

Networking events are golden opportunities for you to meet new and interesting people, and some of them may be able to help you to get where you want to be. If you’re not used to the idea of hanging out with a bunch of strangers, don’t worry – just start off small. Go to local music events first and start building your connections there. Someone you meet there may know someone that you can work with sometime in the future, but before you get there, you have to get to know the right people. It all starts with one event. Getting to know people will be small steps upwards in the ladder that you have to climb, and we promise that it will get easier with each event that you attend.

2. Do some research

When you’re looking to attend networking events, you have to prepare yourself for it. Don’t go in there with guns blazing, without having prepared what you will do or say, as that’s a quick and easy way to ruin your reputation. Do your homework. Find out who will be at the event, learn more about what they do, and use this as an opportunity to get in touch with them. You want to make sure you know as much about the industry as possible before you attend these events. That way, you can keep the conversation going and not have it end in awkward silence.

3. Learn how to sell

You know who you are and what you can do, but what you need to do is make people believe that you can do it. That’s where the sales pitch comes in. You have to admit that the sole reason why you attend these events in the first place is to advance your career through networking. That will help you to have a clear objective and approach to what you’re supposed to do. Having an idea of what you should do will help you to prepare the perfect pitch for what you’re trying to achieve. Raising awareness of an album debut and looking for a music label to sign with requires two very different approaches, and you will have to pitch your presentation differently. After you’ve figured out what you want to pitch for each situation, practice that pitch, refine it, and make sure to plan for each scenario so that you don’t get caught off-guard by any surprise answers.


4. Prepare yourself

First impressions are everything when you’re building new contacts, and the best way to make a good first impression is to be a professional. You don’t want to walk through those doors looking lackluster when somebody is trying to talk to you, as they will probably remember you as someone who is unimpressive for years to come. Think about it – if you see someone who can’t conduct themselves in a simple social situation, how can you trust them to play confidently on stage? The same is true for when you’re trying to present yourself at these events as well. You have to trust yourself and stand tall. Be confident in who you are and your ability to demand attention and respect from those around you. This will give people a reason to listen to you, which is the key to success in this business.

Don’t forget to keep your business cards, notes, and a pen with you so that you can give out your contact information to people and keep track of what’s been said. Keep track of all the business cards that you collect and take note of what deals each person offers so that you don’t forget. Also, be sure to follow up on your contacts within a day or two after the event.


5. Be Yourself

Being yourself means not letting others dissuade you from showing your skills, character, and charm. It also means that you shouldn’t try to be someone that you’re not, as that will build a false expectation that you may not be able to uphold. Although it may not be an outright lie, it’s still not a good way to start a relationship. The basis of every good relationship is honesty and trust. If you come off as someone who’s pretending to be someone you’re not, people will feel it, and they will be turned off from trusting you with their business. If you’re starting to feel nervous, take a step back and gather yourself. Inhale for five seconds and exhale slowly, thinking about who you are, why you’re there, and what you have to offer these people.


6. Walk around the room

You shouldn’t hang out in just one corner of the room, as that will limit your potential to meet new people. Instead, make a point of walking around from one part of the room to the other, striking up conversations with people of interest as you walk by. Who knows? Maybe your best contacts are the people who you’ve never heard of before.


7. Maintain the relationship

It’s never a bad idea to be nice to someone, especially to those who you may work with in the future. Trying to keep track of the important days of your contacts’ lives can help you to come off as a caring person who pays attention to detail. You never know how far a birthday card can take you, which is why it’s a great idea to send them out to your contacts during special occasions. It’s a way of nurturing a relationship and making sure that it doesn’t die out.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Do It for the Gram - Music Marketing Tips to Get Noticed Using Instagram

Do It for the Gram: Music Marketing Tips to Get Noticed Using Instagram

Instagram had one billion active monthly users in 2018.

That’s a billion people you could reach with your music. Just by using Instagram. 

But with so many users on the app, it’s very hard to get noticed in such a crowded space. There are some tips and tricks you can use to help you stand out from the crowd, however.

So read on as we take a look at how to get your Instagram music noticed.

Think About Your Fan Base

The first thing to consider is the people that you are trying to promote your music to.

If your fanbase is made up of grey-haired old ladies (Michael Buble, anyone?) then using Instagram to promote your band isn’t the most effective thing you could do. By the same token, if your fans love you for your death metal, posting images of kittens to promote your band isn’t going to cut it either.

Think about the demographics of your fan base when you’re planning your posts. And remember that your actual fans may not quite match up to who you think your fans should be.

Trust the data rather than your own judgment. 

Use Compelling Images

Even though you’re using it to promote music, Instagram is still a visual medium.

No matter how great your music might be, no one is going to click on your posts if your images are really boring. You want something that’s going to stop users in their tracks when they’re scrolling through their feeds.

And make sure that your images are high-quality too – some dark, blurry snap of your last gig isn’t likely to get many views.

A great idea is to look at what is working for other bands with similar music to your own. Copying them directly isn’t the best plan, but you can certainly use their ideas for inspiration. 

#choosetherighthashtags

They may have found fame on Twitter, but hashtags are a big deal on Instagram too. 

Making use of the right hashtags can help potential new fans to find you and your music. Users will often browse through hashtags that they like to try and find new content and new people to follow.

There’s no harm in adding multiple hashtags to a post, but try not to go overboard as too many will get overwhelming.

Don’t go too broad either. A hashtag like #band is unlikely to help you get discovered by many people.

But a more specific one like #melodicindie is far more likely to help you get noticed by people who like what you play.

Find the Right Time to Post

It’s no good dropping your posts at 3 am on a weekday. By the time most people are up, your content will have been pushed down the feed by more recent posts.

There are plenty of studies about when users are most active on Instagram. Around breakfast time on weekdays seems to be the most common. If you convert your Instagram account to a business account, you get access Instagram Insights. This offers a whole range of analytical tools that can help you to target your posts more effectively.

And remember, you don’t have to limit your promotion to the UK. Trying dropping a few posts timed to hit the most popular times in other markets such as the US. You may be able to build yourself an international following.

Make Use of Instagram Stories

Instagram stories offer a number of benefits for promoting your music.

Like normal posts, you can add hashtags and locations to make them easily discoverable. And Instagram will recommend stories to users at the top of their main page.

But the real beauty is that you can add links to your Instagram stories. It makes it as simple as swiping up for users to access whatever you choose to link to, whether it’s your band’s website or the YouTube video for your latest release.

Instagram stories are also great for getting feedback. You can add a poll or an emoji slider to your story and find out what people really think about your post and your music. 

Share Your SoundCloud via Instagram Stories

Getting people to your SoundCloud page is key to helping them explore your music.

And this has never been easier, now that SoundCloud has integrated linking to Instagram directly in their app. On your SoundCloud track, just tap the share icon and choose the Instagram option.

It will create an Instagram story for you, with the album artwork as the background and a movable sticker with the name of the song. This sticker links directly back to the song on your SoundCloud. 

It literally takes a couple of taps to get your music in front of all your Instagram followers.

Use Other Social Media to Promote Your Instagram

Everybody has their own favourite choice of social media.

Some love Facebook, others swear by Twitter, for many it’s all about Instagram. So when you’ve spent all that time creating the perfect Instagram post, it’s a bit of waste if you don’t let people on other platforms find it.

Post a link to your Instagram post on your Facebook page and Twitter feed and whatever other social media you may be using to maximise its reach. The more people that see your post, the more likely you are to gain new followers and new fans.

Looking for More Than Just Instagram Music Promotion?

If you’re looking for more than just Instagram music promotion then we’re here to help.

We offer a simplified promotional campaign creation and management tool to help you take your music promotion to the next level. All your campaigns, stats and feedback are a click away in an easy to use dashboard.

You can create a beautiful looking campaign in a matter of minutes, with artwork, waveforms, and feedback features all built in. And you can make use of all the data you acquire to target your promotional efforts.

Start your 7-day free trial today. 

What to Know Before You Become a Band Manager

What to Know Before You Become a Band Manager

The idea of managing a famous band may sound like a lot of fun. However, being a band manager is in no way an easy job. Band managers have to be able to multitask constantly, seeing as there are always a lot of different things to do within a certain period of time. It should be noted, though, that some band managers definitely do more than others, especially when it comes to modern bands that are not as well-known to the public.

These band managers are most likely independent, and they have to wear multiple hats. Many not only manage the band but also act as their creative director. If the manager is working for a company, they may even have to manage more than one band at the time. Regardless of how these managers operate, there are definitely some skills that they need to possess. If you want to be a band manager, you should read on.

Interpersonal Skills

It goes without saying that band managers need to have some people skills in order to build networks for their bands. More importantly, they have to be persistent. They can’t just give up when a promoter hangs up on them. If you find yourself shying away from confronting people, then this job may not be for you.


Take Charge of Things

Everyone knows how wild it can get when a band and a bunch of people are all together in one place. As a band manager, your job is to always make sure that the work gets done even when they are having their fun. You have to be able to keep your members on track. For example, you need to manage their schedule and make sure that they are at where they’re supposed to be, whether it’s at an interview, a concert, a small gig, or a costume fitting. In short, you need to be able to step in and be the killjoy in order to keep things in order.

Know the Business

Any band manager should have sufficient knowledge about the music industry so that they are able to pursue any available opportunities for their bands. Also, they need to keep up with the current music trends to truly understand the needs and wants that their band can meet.


Able to Multi-task

As mentioned, a band that is in the earlier stages of their careers will most likely not have a management team. This means that, as their band manager, you are the only person handling everything in order to successfully launch their careers. There will be so many things to keep tabs on, and you can’t let a single thing slip your mind. Sure, your team will grow, land more record deals, and start becoming well-known to an extent. However, you will have to suffer through the hardships before you can get to that point, and if you don’t think you can handle the tough times, then the job may not be right for you.


Remain Neutral

It’s normal for band members to have disagreements or even get into fights. The band manager is not allowed to take sides or even get caught in the middle. Even though you may agree with one more than the other, you need to be a neutral party. This is because once you start taking sides, you’re showing that you play favourites, and some members will start to doubt that they can trust you. The bottom line is that you have to be the voice of reason among the disputes.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Facebook, iTunes, Tidal, & More_ How Digital Marketing Is Changing the Music Industry

Facebook, iTunes, Tidal, & More: How Digital Marketing Is Changing the Music Industry

With the Internet so ingrained in our culture, it’s easy to forget that it’s only a fairly new creation. We use it to pay our bills and do most of our communicating. We even do most of our shopping online nowadays.

We also use the Internet to listen to the majority of our music. But this method of listening and discovering music has only been in practice for the last 20 years.

Digital music marketing is constantly evolving and redefining the music industry. But how has it changed the ways we listen to music and how musicians create it?

Blast from the Past 

Let’s take a little journey back in the past. Because back in the “olden days”, musicians marketed themselves quite differently than today.

People used to learn about concerts on a word-of-mouth basis. Bands passed out fliers and people told their friends about upcoming gigs.

Musicians hustled and pushed to get airtime on the radio. And if they were lucky, they signed with record labels, making it to the big time. But even if musicians didn’t make it big, they could still make their own records, tapes, and CDs.

Musicians continue to record CDs and records. But how they market their music today is a far cry from yesteryear… and we have the Internet to thank for that.

The Role of the Internet

Even in the early days of dial-up Internet, bands had websites. People could talk about music more openly on chat rooms. But once online music streaming became a thing, digital music marketing changed forever.

Rewind back to the late 1990s. You may be able to recall a little online music service known as Napster.

The service pioneered the concept of digital audio file sharing. But the magnitude of Napster was far from little. On Napster, practically any song ever recorded was available to your listening ears – and at no cost.

Napster inspired a long line of online streaming and sharing services. There was Kazaa, Limewire, BitTorrent, and Rhapsody (to name some.)

With these types of services, musicians could create digital audio files. They could upload entire albums or record individual songs. They could then share these files for listening ears to discover.

The Role of Social Media

As the Internet grew more sophisticated, so did websites. Musicians could publish their tour dates online and market themselves that way. Eventually, buying concert tickets online became a thing, too. 

Then, social media came on the scene, changing the digital music marketing game once again. But this time, it had a direct effect on the nature of music fandom.

Fan bases had always existed (Hello, Beatlemania.) But early social networks harboured and nurtured music communities.

Networks like Myspace not only made it possible for bands to upload their music. They could also interact with their fans from all corners of the globe.

There were bands and musicians who made it big on Myspace. Arctic Monkeys, Lily Allen, and Panic! At The Disco spun huge fan bases from Myspace alone.

Facebook & YouTube

The phenomenon of Facebook changed a lot of things. But one of the things it did was pave the way for mass music sharing.

Before YouTube, MTV birthed the concept of music videos. But people needed to pay for cable in order to watch MTV, VH1, and BET.

Unlike these cable networks, YouTube is free to use. Musicians can also upload their own music videos without the backing of a record label.

There has been a long line of musicians who’ve made it big on YouTube. Justin Bieber, Lana del Rey, Gotye, and Katy Perry are just a few examples. But even small-time musicians can go viral on YouTube and rack up new fans.

Instagram

Modern marketing in the music industry has certainly made it easy to discover new music. But it also allows a space for musicians to connect with their fans.

Take Instagram, for example. The photo-sharing platform may not be directly correlated to social media music marketing. But it has a seismic effect when it comes to branding yourself as a musician.

No one is a better example than Beyonce, who has not only used the platform to hint at and build up album releases. She has also marketed her line of clothing all while giving fans an inside look into her personal life.

Or, take someone like Cardi B, who was an Instagram star before she became a famous rapper. Platforms like Instagram allow a rawer, more candid look into the minds behind the music.

And that’s what music fans really want… a personal connection to the people who make the music they love. Whether it’s by a photo of someone’s food or a live video of a concert – social media makes this connection possible. 

Discover More on Digital Music Marketing

Marketing in the music industry is as ever-evolving as it has ever been. Not only are we able to plug in and listen to the majority of our music online. Musicians have so much more opportunity to record and share their music than ever before.

Decades from now, digital music marketing could look very different once again. But one thing will remain certain through all the changing times:

The soul of music will always be there, as strong as ever.

If you’re looking to spread your music to all corners of the globe, it all begins with networking. With digital marketing the way it is today, networking is easier than ever. Discover how to network your music and make it big in the music industry!

Want to Hear Your Music in a Commercial_ 8 Great Tips for Selling Your Songs

Want to Hear Your Music in a Commercial? 8 Great Tips for Selling Your Songs

Undiscovered artists make up more than 90% of the industry. Getting a taste of commercial success can be a life-changing experience for an artist. Even if the resulting income isn’t huge, the journey to a proper music career starts with getting your foot in the door.

Easier said than done, though, of course. Selling your songs to the right people and the right companies rely on creativity, persistence, and a little luck. Because the playing field is so crowded, you need every opportunity you can get.

This guide is going to show you eight ways you can get noticed for commercials. 

1. Proper Music

Obviously, if you don’t have quality music, then you haven’t got a shot. What isn’t obvious to some is that although you might love your music, is it quality? That means, is your recording and mixing up to par? 

Commercial businesses are going to scrutinize everything about your music. Go the extra mile and invest in professional mixing and mastering to increase your chances of being noticed.

2. Right Sound

Do your songs fit appropriately for the brands you’re hoping to collaborate with? You should have songs that fit specific moods or have lyrics that match stories. Sometimes entire commercial themes are built off of a song’s message.

This is important to keep in mind when pitching your songs for commercial ideas. If your songs can do the work of the advertiser for them, you’re in a good position.

 

3. Networking

Start out slowly, making connections in the music and marketing industries. As eager as you might be to get your first payday, don’t rush it. As you talk and meet more industry employees, managers, and shot-callers, you get more opportunities.

Soon, you’ll reach the point where you’re pitching your music directly to decision-makers who have the power to make it happen. Going through assistants and agents can be a frustrating process.

4. Build on Streaming Platforms

It’s important to have a strong digital presence to sell your songs. Even if the songs you are pitching to commercials aren’t included. Marketers, scouts, and industry leaders are constantly scanning SoundCloud, Spotify, and Bandcamp for new music.

Build your audience on these platforms to demonstrate your value.

5. Making Press Kits

Selling your songs is difficult to do just by linking to your SoundCloud page alone. You’ll need to know how to package up your music and sell it to a marketer. To do that you, need to create a press kit that has info about you, your music history, any published media, as well as your songs.

Press kits make selling yourself much easier, with less time spent repeating information manually.

6. Master Social Media

Treat your social media accounts as a business. Interact with your fans, be honest, but also deliver regular content. Do interviews, talk about industry news, collaborate with authority voices. 

As far as which platforms you should target, the big three (Facebook, Twitter, and Instagram) are a priority. Targeting influencers on Instagram and Snapchat is also worth investing in. Those so-called internet celebs may give you access to literal celebs or industry figures.

These things matter when it comes to commercial success. Increase your chances of being discovered by reaching outside your network. Don’t just try to go viral off a random video post, increase your reach and expand your influence.

7. Build a Great Website

Social media accounts are second only to a great website. Your site should contain your biographical info, a blog, concert info, and business info. Use this website as an opportunity to refine your brand.

Build a blog, do guest posts, and improve your authority within your community. A great website will funnel connections and establish more trust. 

An artist that looks like they have their act together is going to have a consistent image across the internet. Things like a professional logo, professional headshots, and easy access to music are key. Having a store that allows individual song purchases/licensing may help you along.

8. Be a Part of Music Licensing

This last method of getting your songs in front of the right people requires some capital. Instead of navigating the industry and obtaining contacts on your own, you could join a music licensing company. This is done through a subscription that can vary based on the company’s reach.

For example, you have Music Dealers, which is a company that works with Coke. Their list of contacts isn’t as extensive as some companies, which makes them a more affordable option.

Music Bed is another established licensing company, working with Nike, Google, and Netflix. It has been gaining a lot more traction with YouTube for channels looking for quality royalty-free music.

Directional Music is our recommended experienced licensing platform. They’ve worked with big names like Adidas, GMC, and Microsoft. They’re not the cheapest option, but they do get the job done.

Selling Your Songs Fast

If you’re nervous at the thought of spending all this time and money going after commercial leads, don’t be. Part of selling your songs is about branding, the other part is just following trends. You’re going to spend a lot of time doing normal boring stuff, working in email templates, and increasing your footprint.

If you need help getting started, then you’re in the right place. Promo.ly offers a package for creating a coherent campaign for promoting your songs. This will allow you to automate a lot of mundane stuff, as well as refine your approach to commercials based on statistics.

Never get left behind commercial music trends or miss out on opportunities with your preferred brands.

Start your free seven day trial with Promo.ly and take control of your destiny. May the Pick of Destiny put you on the path to rockin success and commercial fame.

New Musician 8 Genius Indie Music Promotion Tips

New Musician? 8 Genius Indie Music Promotion Tips

As a passionate musician, you believe in your craft. You know how important it is to give your passion all your energy and dedication. You’re determined to thrive in this industry, no matter what. 

The good news is that you’ve started in the right place by reading this article. You deserve to make the most of all the promotional avenues available to help establish your music career. There is a lot to navigate when it comes to successful music promotion. 

You will need to do a lot of research and work to get this right. Music promotion is about more than a few social media posts (though there are over 3.1 billion social media users who might see them). Social media is only a small part of a proper marketing strategy. 

Detailed below are eight promotion tips you need to know. Keep reading to get started on your music career. 

1. Start By Changing Your Mindset

The first step in promoting your music, believe it or not, is to get your thoughts in order. Up until this point, you’ve been working with your from a perspective of technique and form. Instead of thinking like an artist, you now need to think like a business. 

Promoting your music is no easy feat. There are a lot of ins and outs to navigate if you’re going to succeed in this business. It’s time to formulate a real business promotion plan and stick to it. 

2. Know Your Music’s Brand Personality

You know what your music sounds like, of course. Do you know, though, what kind of brand your music is?

Think of your music’s brand as its personality. Is it thoughtful and somber? Is it cheery, friendly, and upbeat?

Take the time to develop your music’s brand, and let your brand stay consistent in all the promotion you do. Establish a color scheme, a tone of voice, a chosen font type, and even a logo. As mentioned above, promoting your music takes a business mindset, and branding is a big part of that. 

3. Digital Marketing Starts with a Solid Website

If you want to promote your music online, you’re going to need a good website. You might even want to invest in having one designed for you. This is a crucial step since you’re going to display your music here. Your website is the first impression many will get of you. 

The fact of the matter is that there are now over 200 million active websites on the Internet these days. If you want to stand out in the music industry, you need to stay in line with modern web development standards. 

4. Networking Is Crucial, But Stay Humble

In any industry, you’ll have to network if you want to succeed in the long run. The music industry is no exception to this rule. 

The good news is that it should be pretty easy to network in your local community. Go to shows and start introducing yourself to performers. Remember, though, that you’re not “using” people as much as you’re connecting with them for future potential opportunities. 

5. Blogs Are Perfect for Music Promotion

You can also look for networking and promotional opportunities online. For example, there are a ton of music blogs out there that are perfect for showcasing new artists like yourself. They’ll be looking for new featured artists like you all the time. 

Make sure you know what you’re doing, though. Check out this article to start pitching to and getting featured on music blogs. 

6. Don’t Be Afraid To Ask Plenty of Questions

Once you’re networked, either online or in-person, don’t be afraid to use your new relationships to your advantage. That doesn’t mean you need to be inconsiderate of others to reach your own goals. It means you need to start asking questions. 

Remember that there is always going to be something you can learn from others more established in the music scene. Instead of viewing them as competition alone, start seeing other musicians as sources of knowledge. You never know what you might learn from engaging in a friendly dialogue. 

7. Genuinely Engage Through Social Media

As mentioned above, there’s more to music promotion that posting about it on social media. In fact, if you want to make the most of social media, you need to start engaging through your accounts. 

Social media is best used for engaging with your online community. Your followers are going to appreciate the time you take to interact with them – even if only through a Twitter conversation. 

What’s important, though, is to realize that social media is a chance for you to inspire loyalty. That loyalty can be crucial in a successful music promotion in the long run.

8. Make the Most of Search Engine Optimization (SEO)

These days, whenever someone wants to find something – anything, almost – they search for it online. That’s why search engines like Google and Yahoo have become so powerful. 

The good news is that there are SEO strategies to help anyone with a website take advantage of search engines’ ranking systems. Do some research to learn what keywords and phrases users search for while looking for your brand of music. 

Continue To Keep Yourself Informed of the Music Industry

By the end of this article, you should have a good idea of how to promote your music. Music promotion is only the beginning of a successful music career, though. You need to keep up with the trends and best practices to thrive in that industry. 

That’s where we come into play. We believe in providing you with all the news and updated content you need. Marketing and promotion are essential to any career, but we love the entertainment industry. 

If you are ready to make the most of your musical talent, you need to keep up with us. We encourage you to continue to check out our blog to stay updated on the latest trends to advance your career in the entertainment industry. 

Calling All Future Producers How to Advance Your Music Production Career

Calling All Future Producers: How to Advance Your Music Production Career

Jay Z, the Chainsmokers and The Stereotypes — these are some of your idols, hands down. But as impressive as their singing and performing chops may be, they don’t do much for you.

What truly moves you is their ability to produce music on a level that few people will ever reach.

The outlook for producers appears to be relatively bright, with the demand for entertainment professionals like them expected to rise 12% through 2026.

If you want a career in music producing/production, it’s never too early to start working toward your goal. Here are a few tips that can help you to jumpstart or advance your career.

Let’s jump in!

What You Will Do As a Music Producer

Music producers are responsible for writing, arranging, producing and recording songs. As a producer, you may develop songs or beats for your own projects, or you might produce songs that shape how other artists’ albums sound.

However, if you’re like many other producers, you’ll also double as your own business owner, running your own recording studio.

And no — pulling double duty in this way isn’t always glorious.

For instance, you may begin each day checking your producer notes, preparing your studio for your next artist client and checking to make sure that your song recording technology is functioning properly. In that way, you can focus completely on your client when they show up to start creating music.

Then, when you finally get a break, you handle phone calls, social media, texts, emails and perhaps even accounting duties.

But once you leave the studio, your work isn’t finished yet. You’ll also take part in writing sessions, go to meetings, attend rehearsals and go to shows outside of your studio.

The reality is that as a producer, you’ll spend only about half of your time producing music. The rest of the time, you’ll be focusing on sales. And remember — you are the product you’ll be pushing.

How to Advance in Music Production

Music production is a very competitive field. However, you are more than capable of advancing if you can build and diversify your set of skills or collaborate with prestigious artists.

You might start out in your own home studio, but over time, you could be invited to take part in bigger-budget projects.

You may dream of eventually becoming a big-name producer and stealing the spotlight from time to time. But this isn’t a realistic possibility for most people.

The truth is that in addition to facing stiff competition in the industry, you’ll also face other challenges, like fans’ demand for content that is totally free online. As a result, there is no guarantee that you’ll be financially successful in this field.

For this reason, it’s critical that you choose music production as a career field, not for the money but because you truly enjoy the work. Also, be prepared to not only produce songs but also play on artists’ records, engineer, program tracks, write, DJ and even function as an artist yourself to generate more income.

In addition, remember that music production is essentially a hustle. So, even while you’re in the middle of one project, you should already be looking for that next project.

Training and Education

To give yourself a leg up as a producer, it’s a good idea to complete a bachelor’s degree in music production.

The industry moves lightning fast when it comes to technology, so it makes sense to learn about the industry’s technologies in a formal setting. As you master new software and gear, your formal education can serve as the perfect platform on which to grow.

Then, look for an apprenticeship opportunity with somebody who is well respected in music production.

Also, stay on top of the songs and content being shared on social media — especially YouTube. That’s the only way you’ll be able to stay current on production methods and trends.

Landing a Job

So, you’ve earned your music production degree and completed your first apprenticeship. What now?

Well, if you want your first gig, you need to take advantage of networking opportunities. The more people you know in the field, the more likely you are to land your dream job.

For example, by attending industry events, you might find out about a job opening involving mixing monitors for artists’ shows. You can apply for this job, and once you get it, be sure to interact with all of the artists after their shows.

If the shows you’re helping with are those for national headliners, ask the local bands that are opening for them to join you in the studio so that you can make records together.

Over time, you may develop a positive reputation with artists, and finding that next client will become easier and easier.

Critical Qualities

If you want to thrive as a music producer, you must be good at working with all types of people. Specifically, you’ll need to deal diplomatically with diva personalities and people with inflated egos. Your focus should be on helping them to say focused on the task at hand, as well as gaining their trust.

You additionally need to have some marketing skills, including skills in selling records and getting them distributed.

Finally, you need to be able to work well with money. After all, you’ll need to appropriate money for printing, mastering, mixing and recording, for example.

How We Can Help

We offer a cutting-edge platform where you can easily track, manage, mail and protect the tunes you produce.

We are known for our top-of-the-line support, as we respond to 94% of the queries we receive within a day.

Get in touch with us to find out more about how we can help you to take your music production career to the next level this winter and beyond.