Getting Started with Digital Marketing as a Musician

It’s difficult to know where to begin when marketing your music online these days since there are so many options. How to promote your record label? Where can you get high-quality services without wasting a lot of resources? Do you have to be active on many social media platforms? Is it still essential to have an email list?

Engaging with your audience is the key to online music promotion. Find these fans and introduce yourself to them to get started in music marketing. Once you’ve established a connection with a fan, you’ll want to keep it going for the rest of your career.

Is there a reason why superfans are so crucial? Well, they’re the ones who will turn up at all of your gigs, purchase all of your products, and spread the word about your music.

Build an Artist Website

If you’ve got a band and want to be taken seriously as a professional music project, you’ll need an artist website. There are plenty of free services to create one, such as Weebly, Wix, and Jimdo. You can also get a custom WordPress website with support and design choices.

Once your online hub is set up, it’ll be easier to populate it with your music, photos, tour dates, merchandise, and blog posts. Don’t forget to include a contact form, email newsletter, and fan forum to stay in touch with your fans.

Create Content

Blogs are a great way to promote your music, but you may think you don’t have enough to talk about. If you’re a solo artist, you can still get blogging. Start by writing about the inspirations behind your favorite tracks. Give a behind-the-scenes look at your life on the road, and talk about your approach to music in general.

You can also use your blog to create content that you can share on social media. When you post your content on Facebook or Twitter, make sure you include a link to your artist’s website so that people know where to go to see more or hear more.

Flip the Switch on Email Marketing

Email marketing is one of the most effective ways to get new fans. A simple email will get the people’s attention on your email list, and it’ll help you build relationships with them. You can also include a link to your music in these emails, which will keep your fans connected to your latest work.

Give Away Free Stuff

You can build your email list by giving away free stuff. It doesn’t have to be expensive or anything special, just something that will interest fans. For example, you could create an eBook of your lyrics and distribute it as a PDF.

Link Your Social Media

When you link your social media accounts, you’ll be able to post your content across all of them. You’ll also be able to share your content with your email subscribers, which is a great way to stay in touch with your fans.

If you have a fan club, you can put those fans at the top of your list when sharing content. You can also use specific hashtags to help people find your music on social media.

Incorporate YouTube

YouTube is an excellent platform for music promotion. You can post your music videos, behind-the-scenes footage, and live performances. If you want to get creative, you can also make “how-to” videos on instrument maintenance or how to write a song.

Ask for Feedback

Ask for feedback from your email subscribers and social media followers. You’ll get a feel for what your fans are interested in, and you’ll get a better idea of what they enjoy about your music. You can then use this feedback to create content that will connect with fans in the future.


There’s a lot to think about when you’re getting started with digital music promotion. Thankfully, having an online presence makes it easy for anyone to get their career started.

Do you want to learn about record label marketing? Promoly is a one-stop audio marketing tool that allows you to promote your work through email and social media. Our objective is to make creative content marketing as easy as possible. Get in touch with us and begin your free trial now!

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