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Metrics and Notes – What Musicians Should Know About Social Media Marketing

By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish their name further, and promote their music through social media.

While musicians may have an idea that social media can help them, they might not know how to maximize it. Even though they already have social media accounts, they’d probably prefer to focus on creating music.

However, if you’re a musician who wants to explore how social media can help you, you may start by understanding the metrics that define the success of a social media marketing campaign. Once you understand these metrics better, you can work towards establishing a better connection with your fans. In this article, we’ll take a look at the most critical metrics that you should know about and why they should matter to a musician like you.

1. Likes

Finally, your newest track is finished and polished! Because you want your fans to be the first ones to hear it, you begin sharing it on your social media accounts. Your followers start liking your new track.

It feels good to know that people liked your new masterpiece, which is made apparent by real likes. The more likes you get, the more people are hooked to your music. Now, what else do you make out of it?

Aside from the number of likes, you should also find out WHO liked your post. Take a look at the insights. Are there more women who like your post? Or does your music appeal to men more? What is the age range of your top likers?

You can use your likes to get to know more about your audience so you’ll know whom to target the next time you create a social media post and boost it. You might also take them as an inspiration for your next track!

2. Shares

Wouldn’t it be pleasing for your fans to share your music with others? After all, sharing is caring. When your followers share the post featuring your music, you get to reach more music enthusiasts outside your current fan base.

When fans share your music, it means that they loved it enough to do more than scroll through your post and hit that like button.

Aside from creating great music, there are other ways to increase the likelihood of your followers sharing it as well as your other posts. One of the proven ways to engage followers is to share a story through your post. You can also ask a question that they will answer. Better yet, be straightforward and ask them to share your newest video or track. If they loved your music or post that much, they’d be more than happy to oblige.

3. Streams

When we talk about social media, we’re not just talking about Facebook or Instagram. As a musician, you should also take advantage of streaming sites and platforms like Spotify and iTunes.

The stream count and duration stats that you get from streaming sites also give an idea of how many users got hooked by your music. Of course, it will help to promote on Facebook or Instagram that you have a track available for streaming on another platform, so make sure you take advantage of that!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

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