There are various ways to learn about how to market your music. But ultimately, the success of your release is dependent on the core community and connections you’ve established over the previous months and years.
Many musicians and record labels focus their marketing and creativity only on new releases. Their mistake is that they overlook the importance of developing and growing their internet audience. We’ll ask you: Why should people listen to you if you don’t take the time to interact with them? Remember that fans like supporting artists and interacting with them. In a nutshell, they dislike sales pitches. Read on as we discuss how to best execute a music rollout via social media.
Beginning the Journey
The finest marketing shouldn’t be overly promotional. Relationships develop organically when an audience feels really connected to an artist. They connect with the music’s tale and, over time, become your most ardent fans.
In conjunction with this, you must also identify the artist’s or team’s priority record. Artists typically select what they believe will be the best single, the one most likely to build momentum and lead into the album’s release. However, it is critical to solicit input from other team members.
Artists strive for perfection in their work, yet they might be too connected to the material to be objective. Combat this problem by seeking a second viewpoint.
Strategize The Rollout
After you’ve decided on the perfect song, you’ll need to plan its release. To capture the attention of social media users, you must clearly lay out its phases: tease, launch, and amplify.
Phase 1: Tease and Build the Hype
You want to create a sense of mystery and excitement around the music so that when it is released, fans will be eager to get their hands on it. This is what big studios do with months-ahead promotions and trailers. Music is no exception.
You want stuff that generates buzz: excerpts, behind-the-scenes footage, and videos that reveal the creative process behind the song.
Phase 2: Optimize the Launch to Have a Wider Reach
When it comes to digital music marketing, you must aim to create a splash on the internet on the big release day. The more traffic you generate, the more algorithmic love, distribution, and possible playlist positions you will obtain.
But it’s not only about having your material ready to go. Announcement postings, banner swaps, and pinned tweets, and Facebook posts will also be required. You can also highlight the music on your Spotify profile by using the Spotify Artist Pick function. You may also send emails, SMS messages, and reach out to fan groups. By utilizing all of this, you can guarantee that traffic is directed towards the release.
If you check all of these boxes, you’ll be in a terrific position, and you’ll know you’re off to a good start.
Phase 3: Ride the Momentum and Continue to Amplify after the Release
One of the first things to consider while building momentum is the creation and production of ongoing content. Share studio session excerpts as well as fan and influencer-generated material that you can repost.
Aside from behind-the-scenes material, push music videos that range from live acoustic sessions to large-budget productions. Investigate novel ways to disseminate material related to the release. When it comes to TikTok challenges and the like, collaborate with influencers and your audience.
Of course, you must be consistent throughout the marketing, but in a way that is not the same thing over and over. Instead, take the audience on a journey.
Promoting music on social media can be done via paid sponsorships or organic distribution. Either way, it’s important to take note of these phases because they’re meant to guarantee the artist exposure, reach, and eventually, success.
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