Promoting your own music can be a daunting task, especially if you’re just starting out. But, if you have a plan in place and an understanding of the various tools and techniques available, it can be an incredibly rewarding experience. There are many effective ways to promote your music, from creating compelling visuals to building relationships with the right people.
If you want to get into the specifics, look no further than our notable tips below.
- Through Your Webpage
One of the finest places to showcase the music and other content you want people to hear and remember you for is on your website. It’s also where you may showcase your patronage site, offer real music items and souvenirs, and encourage people to sign up for your newsletter and other social media accounts. Utilize the sole platform over which you have complete and utter influence to showcase your music and attract new fans. Promoting yourself, your band, and your music is difficult almost everywhere else; hence it pays to have your own website.
- Through Social Media
One of the first places you should post any fresh content, news, or information is on social media because that’s where it might become viral.
- Through Your Audio Content Sites
Sites that host audio files can be used to embed audio on other websites, including your own. However, several of these locations are now visited on their own. SoundCloud is one such service that lets you upload and share your music with followers and set up your own profile and webpage.
- Through Social Media Influencers
An influential person on social media can introduce your music to a large audience with only one post. If you know how to get your music in front of the right people or create a buzz online, you can sway many people’s opinions. While many of these services are pay-to-play (they earn money by promoting you to their fans), there are also services that can assist you in getting in touch with the ones that aren’t.
- Through Remix Sites
Sites dedicated to remixing permit musicians to upload stems and source songs for other musicians to freely remix. Giving others permission to rework your music is a great way to attract new listeners. The process also generates fresh material that may be distributed to your existing following.
- Through Recorded and Live Music Archive Sites
Sites abound online where you can upload your music and make it accessible to the public as a historical document or for archive purposes. There are those that will only listen to a certain artist’s live album.
Some Preparations to Get Your Music Heard
1. Profiles and Streaming Platforms
You should have other music discovery processes taken care of, such as getting your songs on streaming services, before focusing on the third-party sites indicated above. That way, new listeners will be able to find your music if any of your tracks get featured in any media outlets. Don’t forget to upload your songs to your website, your social media profiles, and your video hosting service. Remember that new fans need to be able to find you so that they may subscribe and listen if you’re successful at spreading the word about yourself.
2. Bio
Be prepared to send a one-sentence, one-paragraph, and one-page bio to these sites.
3. Picture
Provide a download link for photographs that can be used in media and influencer coverage.
4. Links to All of Your Sites and Profiles
Provide the media and influencers with a link to your websites and social media profiles.
5. Simple Tracking System
Keep a log of who you delivered your song and any press/media materials (such as a fact sheet or a bio) to and when. Simple spreadsheets, like Google Sheets, are available online for free.
Conclusion
There are a variety of ways to promote your own music, and some may be more effective than others, depending on your goals. Social media platforms, online advertising, and live performances are all great ways to get your music out there. Whatever method you choose, make sure you are consistent and put in the effort to reach as many people as possible.
If you are looking for a platform that provides digital music marketing services, look no further than our expertise here at Promoly. We help innovative brands promote their audio over email and social media. Call us today for more information about our platform and its helpful marketing features.
