Being a musician in the digital age requires more than just simply making music. At this time, where everyone is fighting to get noticed, you need to stand out to be truly successful. This means you should learn how to promote your music, including research and development, music marketing strategy, design, and publicity.
Music marketing sounds intimidating, but getting started is actually simple. To begin mastering the basics, here are some of the most important areas to focus on:
1. Screen Name
Whether you are an independent musician or in a band, the first thing listeners will hear about you is your name. If you don’t want to use your legal name, consider making up one.
Coming up with a band or musician name is probably one of the hardest decisions you will ever make in your career since it will be part of your identity. You might be stuck with it for a long time, which is why it must be catchy and creative. It should also give off a similar feeling to your music. Keep in mind that there are many people in the industry, so make sure it is unique to avoid sharing the same name as others.
Your branding is one of the best ways to be noticeable. Besides your name, your artwork, logo, and typography serve as your identifier. For this reason, they must be eye-catching and memorable to make you recognizable. Partner with a professional marketing agency or designer to come up with the right design and branding.
Another way to stand out is to release your official merchandise. T-shirts, hoodies, and posters with your logo or photos on them can attract potential and existing fans to get intrigued about your music and show your support to you.
4. Social Media Feeds
People tend to discover new music through social media. Additionally, social media acts as the modern-day business card. Use these facts to your advantage by strengthening your social media presence.
Use the right social media platforms and curate the feeds with intention. To do this, create a unique hashtag to help make your posts easier to find or use a color scheme to make your feed look more memorable or cohesive.
It’s also important to participate in social media trends to stay relevant, but be careful of looking or sounding just like everyone else. Set yourself apart from others by creating your own take on these trends.
Don’t forget that a single viral post can change your life for the better (or worse). Take the time to discover what works with your audience and stay consistent with it.
5. Engagement with Fans
Part of social media marketing is fan engagement. This means connecting and communicating with your listeners. Make your interactions with them inspiring and meaningful by staying approachable while establishing healthy boundaries at the same time.
Everyone is looking for a fresh sound. Don’t miss the opportunity to make it big in the industry and showcase your talent to the world. These music marketing strategies may be easier said than done, but you can rise through mediocrity and get people to listen to you by mastering them.
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