How You Can Sell Music to Advertising Companies

If you are a music artist jumping on the bandwagon of home studio recording, you know that creating quality audio has never been easier. As an ambitious musician, you may want to monetize your creations and make a living off them but might not be aware of the necessary steps to reach the right markets. As you know, self-promotion is more complex than ticking off a to-do list and requires much hard work and effort. Targeting specific advertising businesses could be an effective part of your marketing strategy since it is more focused than a broad and unfocused approach.

Making it in the music industry is deeply rooted in cultivating relationships and making the right connections. Building a solid reputation and being in the right spot at the right moment are two significant components of success. With that, it’s up to you to map out the specific steps toward success and make the most of the opportunities presented to you.

Here, we’re discussing the potential of getting your music used by advertising companies for commercials, which might be an opportunity you haven’t considered. Advertising agencies are always looking for new music to use in their campaigns. If you want to successfully sell your music to advertising agencies, there are some things you can do to give yourself an edge. Here are eight tips on how to sell your music for commercials:

1. Research the Company

Research the company you’re pitching to and make sure you understand its products, services, and campaigns. The more you know about the company, the better your pitch will be. Find out what kind of music they’ve used in the past, and think about how your music could fit in.

2. Determine Your Target Audience

Who is your ideal client? Knowing who you’re marketing to will help you create a tailored pitch that resonates with them.

3. Develop a Portfolio

Creating a portfolio is essential to selling your music to advertising agencies. Your portfolio should showcase your best work so potential clients can understand your style and capabilities. 

It would be best if you also had a range of music in your portfolio. Include a few different genres and tempos so clients get an idea of the different types of music you can produce.

4. Promote Yourself

Don’t be afraid to toot your own horn. Be proactive in promoting yourself and your music by sending samples to radio stations, music blogs, and other industry contacts.

Social media is also great for getting the word out about your music. Create a website, post regularly on Twitter and Instagram, and contact other artists and industry professionals to build relationships.

5. Establish Contacts

Connecting with people in the industry is a great way to get your music heard. This is especially important in the music industry, as it’s all about who you know. Reach out to other artists, producers, and people within the industry to build relationships. Reach out to advertising agencies and other industry professionals, and attend industry events to find potential clients.

6. Have a Strategy

Think about how you can make your music stand out and differentiate it from other artists while still fitting in with the brand and the company. Develop a strategy that allows you to showcase your unique sound and aesthetic.

7. Negotiate Rates

Ensure you’re getting paid fairly for your work by negotiating rates beforehand. Know your worth and work to ensure you get the best deal possible.

8. Show Professionalism

Demonstrate professional behavior when dealing with potential clients. Showing respect for their time, being responsive and timely about communication, and following through on commitments will help you build relationships and trust.


Advertising companies are constantly searching for music they can use in their campaigns. By following the tips outlined in this article on how to sell music for commercials and advertising companies, it is possible to ensure that your music is the one they find next. It is crucial to create a great portfolio, promote it effectively, and put it in the right places to ensure the right people see it. With a bit of determination and hard work, you, too, can have your music used by an advertising company.

Promoly makes it easier for brands to spread the word about their audio content. It can help you create a plan and guide you on how to market your music to potential advertisers and get noticed by the company you want to work with. Start your 7-day trial today!

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