Sending out emails about your new releases or gigs isn’t too difficult. Keeping your fans in the know while you are working on something new, however, can be a little bit harder. To maintain your fanbase and keep them excited for your new releases, it is essential to create a list of emails that can automatically be sent to all of your fans.
Although you may not have new songs or events to promote quite yet, you need to update your fans and never abandon them. If you don’t know where to begin, here is how to keep your fans in the know with the help of email:
Plan and write 30 emails
Some people can compose 30 emails in a single day, but some draw the line at one or two. There’s nothing wrong with that. Avoid putting too much pressure on yourself and take your time. In fact, you don’t even have to write all 30 emails. Consider getting your bandmates to help you with the task. Just distribute the work and collaborate as a team. Before you start writing, however, you need to have a plan and determine the topics that you will need to cover. Here is a basic guide for your 30 emails:
Write about the beginning of your album – 10 emails
Since this is the first phase of the update, you need to introduce the fans to what you are currently working on. You can make them feel interested by choosing your favourite songs and writing a couple of paragraphs about the story behind the lyrics, the process of recording, or the inspiration of the tune. One email should cover a story about a single song, which means that 10 emails will cover 10 songs. At the end of every email, link them to the platform that you use to sell your music so that your fans are encouraged to purchase the songs.
Write about personal stories – 10 emails
This is the part where you tell your fan base about little life stories that you have never told in public before. Sprinkle in a few little secrets that aren’t public knowledge or moments in the past that made you who you are. These stories will make the fans feel more connected to you and continue to support you. If you have any past stories that inspired you to write your songs, make sure that you tell your fans. As always, don’t forget to link the singles at the end of the email!
Write about touring – 5 emails
You will have to think of past tours and write about the things that you miss. Sharing some stories about the last tour will help prepare you and your fans for the upcoming tour. This is the perfect time to provide information and sell tickets to your fans. Let them know about the impending tour and hype them to attend the event. You may excite them by attaching personal photos and little videos snippets about the tour in your emails.
Write about the fans’ thought – 5 emails
After the releases or gigs, it is important to ask for opinions and feedback from your fans. Ask them what they love and what you can do to improve. There are a number of ways to do this. One is by creating a poll so that it is easy for you to see everyone’s overall opinion without having to read plenty of emails. This is also an opportunity to ask what do they want you to do in the future.
When you have all of the emails ready, it is time to automate them with the help of an online service. You may have to pay monthly fees, but the cost will be well worth it in the end. Using a program will help you immensely as you will not need to send the emails manually.
Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.
