As a musician, you want to keep your fans informed on what you have been up to. Although email newsletters can be seen as old-fashioned and ineffective by many, they are actually one of the best ways to keep your followers updated.
Believe it or not, most people check their email every single day, whether it’s during their commute to work or before they go to bed. Thus, emails can be as powerful as social media when it comes to customer outreach. This article will tell you some tips on how to create an effective email newsletter that your fans will want to read!
1. Start With a Strong Subject Line
The subject line is the first thing that your followers see. Thus, you should always keep it short but impactful. One effective tip is to include their name into the subject line. This will immediately grab their attention and they are more likely to open the email. You can utilize newsletter management software to help you with the task.
2. Be Personal in the Introduction
To hook the readers from the first sentence, make sure that you talk about something personal rather than things that relate to your product or services. Get on a personal level with your fans by sharing what you have been up to recently, such as your current inspirations or a piece of news that interests you. This will get your readers to connect with you, and they will be more invested in your story and what you have to say.
However, be sure to avoid controversial topics that will instantly turn some readers away. Some sample topics that you can mention could be a trip you recently went on, a new thing that interests you, books or TV shows that you’re currently obsessed with, or your new favourite band.
3. Update Your Readers in the Body Part
The next part of your newsletter should be about your current projects. This is where you tell your fans what you have been up to. For example, if you have an announcement or an event coming up, you should use this space to talk to your readers about it.
4. Direct Your Readers Through CTAs
This last section can be considered as the most crucial part of the email newsletter. It is known to marketers as a call-to-action (CTA). If you’re still new to sending out email newsletters, you should avoid asking for money right away as it would quickly drive people away. Instead, encourage them to follow you on social media, such as Twitter and Facebook Page. You can ask them to check out your Youtube channel for subscription as well.
Most importantly, you should use this opportunity to promote your music by encouraging them to follow you on Spotify or Soundcloud.
After you’ve established some rapport, you can go deeper by inviting them to buy your music or your merch. Furthermore, you can even direct them to your crowdfunding campaign as well. That being said, the most important thing to remember is to have only one CTA per newsletter. Otherwise, your readers can get overwhelmed with the choices that they end up not choosing anything at all.
Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!