Why Personalisation Leads to Successful Email Pitches – What to Know

Whether you are aiming to be the front act for a famous band at a local show or seeking coverage from a popular music blog, you will need a well-written email pitch to succeed in your plans.

Unfortunately, many unestablished artists struggle in this form of self-promotion because they are not skilled writers. However, that is not the only reason why musicians fail at email pitches.

If this struggle persists for you, here are several considerations in promoting your music through email.

What does the reader want?

People often take you seriously based on how you communicate these pitches. Though spam emails are prevalent, some musicians still copy poorly written emails before sending them to event producers, media outlets, and playlist creators. If you also move annoying emails to your spam or delete them at once, think about what the blogger or the producer will do when they receive your hastily crafted email.

Writing a well-constructed pitch takes time, and delivering it in a personalised manner entails research. If you're writing for bloggers, craft the pitch in the tone that they write to make them identify with the text. It helps if you quote one of their articles and build your pitch from there to show that you care about their work.

Meanwhile, be more formal in pitching to a promoter or a producer to show respect. Using slang may turn them away. Instead, include in your pitch reasons you bring value to their show.

Even if you are not writing a novel, you must still pay attention to grammar and spelling so that you will be taken seriously. Also, remember to make your message stand out by adding flair with the subject line to entice them to open your message out of the hundreds they receive weekly.

Once they open your text, it must contain concise and engaging words that will make them like you. While including your credentials is the key, overselling yourself may not land you a gig. Instead, use your tone to share your story briefly before telling them what you want and why you are the rightful person to get the push.

Get straight to the point

Producers and bloggers choose the musicians that get exposure based on their personality and the quality of music. Pitching yourself based on personality won't get you anywhere because people may not appreciate the image you project. That's why it's essential to include nuggets on what your music sounds like, your inspiration in creating songs, and the platforms where they can hear your compositions.

You must address those aspects first before developing your pitch and contacting people via email. Even if you want to include other information in your email, limit the message to what's essential and personalise it to each person who will receive the email.

Mail Merge may help speed up the process of blasting emails. However, while you get the recipient's name right, your message will not resonate because it's monotonous. It may take longer hours to write personal and unique words for each recipient. However, this approach will have a better success rate than sending the same message to 200 contacts who may know each other because they work in the same industry.

Making your recipients feel special in your email pitch may result in getting favourable responses. It's this connection that can propel your music and your brand to a bigger audience.

Musicians often make the mistake of focusing too much on creating music that they forget about promoting their rhythms. Instead, they must find time to bring their songs to a bigger audience, be it on social media or through emails.

If you are looking for a music promotion platform, visit Promoly’s website now to learn more about our software's features.

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