If you are a serious musician, you are already aware of the struggles that come with it. It can be a little tough to reach audiences and gain more listeners. Yet if you are making music all on your own, you will want to learn how to market yourself. It should be your top priority to get your music to the ears of the listeners. If you want to sustain a career in the music industry, you need to know how to market yourself. There are tons of tools out there that can help you get the word out about your work. Here are some of those tools to get you started:
Market on the Gram
Instagram has a simple platform that is pretty self-explanatory, straightforward and allows a lot of versatility to get creative. You can share stories or make posts with both video and images. You can create some great posts and stories in order to communicate with your fan base and followers. Apart from that, you can also include some behind the scenes and non-music work as well. In short, Instagram is a great place for posting pretty much anything.
Learn to use Facebook Ads
Facebook is the most popular social media platform to advertise on. Facebook will allow anyone to create a business account and use their tools to create ad campaigns. They also will allow you to make use of their advertisement engagement tools. Facebook has pay-per-click advertising right on the platform so that you can use this to your advantage without having to pay for anything but the clicks you get through Facebook’s features.
Email marketing and newsletters
Email marketing might sound ancient compared to the available tools and options on social media, but it is the most cost-effective and best way to reach your viewers directly. Whether you are announcing tour dates, new music or sharing posts about your band updates, accumulating a mailing list can be very beneficial to you as a musician. With email marketing, you will also be able to see the engagement that your emails get. You will get statistics reports of views, clicks, and engagement. This will allow you to figure out what works and what doesn’t so that you can further tweak your marketing strategy.
Build a website
Although social media is important, it is also good to have a place where you can put everything that solely belongs to you. A lot of musicians are creating websites for their fans to get more information, read blog posts, find tickets, tour dates, and anything else they might want to know.
Get yourself onto streaming platforms
Everyone is using music streaming apps nowadays. No one downloads music anymore when there is an app you can get unlimited music by paying a small fee and making an account. As a musician, you will want to get on board with this not only to advertise your music but to use their analytics in order to see how much engagement your music is making. You can create an artist page with all your existing music, which is great because everyone is on these streaming platforms nowadays anyways.
Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!