How to Use Music Networking Events to Advance Your Career

If you want to thrive in any industry nowadays, you need to learn how to build a network. There’s no business where this is truer than in the music industry, as you need to learn where to position yourself to meet the right people who can help your career take off. With that said, here are our eight tips on how to connect at music networking events:

1. Attend networking events

Networking events are golden opportunities for you to meet new and interesting people, and some of them may be able to help you to get where you want to be. If you’re not used to the idea of hanging out with a bunch of strangers, don’t worry – just start off small. Go to local music events first and start building your connections there. Someone you meet there may know someone that you can work with sometime in the future, but before you get there, you have to get to know the right people. It all starts with one event. Getting to know people will be small steps upwards in the ladder that you have to climb, and we promise that it will get easier with each event that you attend.

2. Do some research

When you’re looking to attend music networking events, you have to prepare yourself for it. Don’t go in there with guns blazing, without having prepared what you will do or say, as that’s a quick and easy way to ruin your reputation. Do your homework. Find out who will be at the event, learn more about what they do, and use this as an opportunity to get in touch with them. You want to make sure you know as much about the industry as possible before you attend these events. That way, you can keep the conversation going and not have it end in awkward silence.

3. Learn how to sell

You know who you are and what you can do, but what you need to do is make people believe that you can do it. That’s where the sales pitch comes in. You have to admit that the sole reason why you attend these events in the first place is to advance your career through networking. That will help you to have a clear objective and approach to what you’re supposed to do. Having an idea of what you should do will help you to prepare the perfect pitch for what you’re trying to achieve. Raising awareness of an album debut and looking for a music label to sign with requires two very different approaches, and you will have to pitch your presentation differently. After you’ve figured out what you want to pitch for each situation, practice that pitch, refine it, and make sure to plan for each scenario so that you don’t get caught off-guard by any surprise answers.

4. Prepare yourself

First impressions are everything when you’re building new contacts, and the best way to make a good first impression is to be a professional. You don’t want to walk through those doors looking lackluster when somebody is trying to talk to you, as they will probably remember you as someone who is unimpressive for years to come. Think about it – if you see someone who can’t conduct themselves in a simple social situation, how can you trust them to play confidently on stage? The same is true for when you’re trying to present yourself at these events as well. You have to trust yourself and stand tall. Be confident in who you are and your ability to demand attention and respect from those around you. This will give people a reason to listen to you, which is the key to success in this business.

Don’t forget to keep your business cards, notes, and a pen with you so that you can give out your contact information to people and keep track of what’s been said. Keep track of all the business cards that you collect and take note of what deals each person offers so that you don’t forget. Also, be sure to follow up on your contacts within a day or two after the event.

5. Be Yourself

Being yourself means not letting others dissuade you from showing your skills, character, and charm. It also means that you shouldn’t try to be someone that you’re not, as that will build a false expectation that you may not be able to uphold. Although it may not be an outright lie, it’s still not a good way to start a relationship. The basis of every good relationship is honesty and trust. If you come off as someone who’s pretending to be someone you’re not, people will feel it, and they will be turned off from trusting you with their business. If you’re starting to feel nervous, take a step back and gather yourself. Inhale for five seconds and exhale slowly, thinking about who you are, why you’re there, and what you have to offer these people.

6. Walk around the room

You shouldn’t hang out in just one corner of the room, as that will limit your potential to meet new people. Instead, make a point of walking around from one part of the room to the other, striking up conversations with people of interest as you walk by. Who knows? Maybe your best contacts are the people who you’ve never heard of before.

7. Maintain the relationship

It’s never a bad idea to be nice to someone, especially to those who you may work with in the future. Trying to keep track of the important days of your contacts’ lives can help you to come off as a caring person who pays attention to detail. You never know how far a birthday card can take you, which is why it’s a great idea to send them out to your contacts during special occasions. It’s a way of nurturing a relationship and making sure that it doesn’t die out.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

Whilst you're here, we have more to read.

Our Guide to Music Distribution for the Modern Artist

Music distribution is the process of delivering your music into listeners’ hands, whether through physical sales, digital downloads, or streaming platforms. As a modern artist, it is crucial to understand the various channels and strategies available for distributing your music.  This will allow your music to reach a larger and…

Artist’s Guide to Promoting Your Single: Top Strategies

As a musician, releasing a single can be an exciting and nerve-wracking experience. You’ve put in countless hours of hard work, and now it’s time to share your music with the world. However, promoting your single is crucial to its success with so many artists vying for attention. In this…

The Benefits of Audio Ads as Part of Your Marketing Strategy

Marketing is a crucial aspect of any business, and creating an effective marketing strategy is necessary for business success. In recent years, audio advertising has become increasingly popular as a marketing tool. Audio advertising refers to using audio content to promote a product or service. This type of advertising can…

CENTRL Music: The Home of Supersonic Sounds

The home of supersonic sounds, CENTRL Music is a new label curated by the chart topping act Soul Central. Recognised for providing unforgettable listening and dancing experiences, expect bold beats, moving melodies and bumping basslines from this enviable stable. This imprint is more than just music, it’s a movement where music unites,…

Effective Music Marketing Strategies You Need to Know

Music marketing is a crucial aspect of the music industry. It involves promoting and creating awareness of music to the target audience. In today’s digital age, a good music marketing strategy is essential for musicians and producers. With the rise of social media and streaming platforms, promoting music and reaching…

10 Important Music Marketing Strategies to Follow This 2023

Becoming a musician can be a rewarding experience in today’s digital age. It allows artists to find a creative outlet to express their emotions healthily and connect with others. However, the work of an aspiring musician continues even after mixing and mastering your tracks.  You must also find the right…