fbpx

Promoly Tutorial – How to create and send a music promo campaign

I’m going to show you how to create a new music promo and send it to your mailing list using Promoly.

By the way – if watching videos is more your thing, there’s a video at the very bottom of this guide.

First of all, you’ll need to log in to mailer.promo.ly If you’re a customer. If you’re brand new to this, you need to start a free trialno strings attached!

Once logged in, click on create ‘new campaign.’

Promoly Tutorial - How to create and send a music promo campaign

For this tutorial, I will concentrate on the promo, which is deliverable by email.

Promoly Tutorial - How to create and send a music promo campaign

You’ll need to give the new promo a name, and Promoly will create a new promo card.

Promoly Tutorial - How to create and send a music promo campaign

Once done, you need to click on edit on the new campaign to start creating the promo.

Promoly Tutorial - How to create and send a music promo campaign

If you’re used to sending emails, Promoly’s editor should be very familiar to you.

Writing subject lines

We’re sending this promo via email, so like any other email, we need a subject line. Marketing is all about clicks and how to get more of them – without someone clicking on your content, it’s challenging to get them to your destination.

In this case, we want to deliver a promo to someone’s inbox, get them to open the email, click on the promo and THEN check out your music. If we get more clicks by writing a catchy subject line, the rest will fall into place much more straightforward.

The subject line has to be catchy. Think about the last time you opened an email – what made you click it?

Promoly Tutorial - How to create and send a music promo campaign

We’ll call this one ‘My music is incredible‘ for now.

To help you write better and get more people clicking, Promoly scores the subject line out of 100. You can see in the screenshot ‘My music is incredible‘ is pretty hard to scan and not the easiest to read.

Promoly Tutorial - How to create and send a music promo campaign

This subject line scores 85%. Remember what I said earlier?

“With email marketing, the hardest part is getting someone to open your email.”

Once the email is open, the rest of it should follow suit (in theory). So the more clicks you can get in the inbox, the more people will play and listen to your music.

Uploading album release artwork

Adding artwork is very straightforward – press the orange ‘update cover’ button.

Promoly Tutorial - How to create and send a music promo campaign
Then choose your artwork and press ‘use this image.’
Promoly Tutorial - How to create and send a music promo campaign

Uploading music to Promoly

I now need to upload some music.

On the campaign editor, press ‘update tracks.’ Then select ‘add track‘ and ‘upload audio‘ – choose the appropriate format. Promoly supports WAV, MP3, AIFF & FLAC.

Promoly Tutorial - How to create and send a music promo campaign

For this example, I will choose an MP3; I need to give it a track, artist, name and track title. I haven’t got any metadata in this file, and it’s just called Promoly.mp3.

Promoly Tutorial - How to create and send a music promo campaign


I’m going to call the track artist Pete and the track title New Tune.

Promoly Tutorial - How to create and send a music promo campaign

Once done, press ‘confirm’ on the upload window, and Promoly will save your music to the campaign.

Adding music release information

Promoly accepts press release information – like you’d include when writing an email to someone trying to promote your music.

Promoly Tutorial - How to create and send a music promo campaign

Along with the press release, Promoly allows you to set a release date displayed on the promo landing page and the email to the recipient.

My release is going to come out on the 20th of this month.

Promoly Tutorial - How to create and send a music promo campaign

So far, I’ve written an incredible subject line, uploaded audio, added press release information and set a release date – I’m nearly ready to send to my email list. Before I do, I need to put in a few more parameters.

I have the options of catalogue numbers, genres and need to determine which sending profile I’m delivering the promo emails from.

I’ve set the sending profile as Made Up Records, genre as ‘breakcore’ and the cat number as 001.

Promoly Tutorial - How to create and send a music promo campaign

In Promoly, you can change the Call To Action button (the button someone will see on your promo email – see the example below) text and colour. I’ve chosen the colour yellow and the text of ‘Tune!’ for mine.

CTA button setup

Promoly Tutorial - How to create and send a music promo campaign

Email metadata preview

Promoly Tutorial - How to create and send a music promo campaign

When someone opens my email, they’ll see everything I’ve just set up. When the recipient clicks on ‘Tune!’, they’ll be taken to a private audio landing page, where they can play and download the music.

Promo email reminders

Promoly has promo email reminders. If I send you a promo campaign and you don’t check it within four days, four days later, Promoly will automatically follow up without you having to do anything.

Promoly sends a simple reminder through email, and it will just let you know that you’ve got a new promo that you haven’t checked out.

Promoly Tutorial - How to create and send a music promo campaign

Enabling forced feedback

If you need to collect recipient feedback on the sent music, enabling ‘require feedback’ is the option for you. This means when someone clicks through to your promo landing page from the promo email, the recipient must leave a comment, thought, or feedback before they can download it.

Promoly Tutorial - How to create and send a music promo campaign

Sending the promo campaign

To send it. I need to go back to the campaign menu and press ‘send’ on the appropriate campaign.

Promoly Tutorial - How to create and send a music promo campaign

I’m going to send it to myself for this tutorial. In the To: field, I can type in an email address or select from my email list in Promoly. There are also options to send to all or to send to a select group – if you’re sending to a group, I recommend spending time segmenting your email list.

Promoly Tutorial - How to create and send a music promo campaign

That’s it – Promoly will schedule the promo and deliver it to the recipient inbox.

If you want further clarification, please check out this video below where I create a promo.

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

9 Ways You Can Do to Promote and Market Your Podcast

Since the launch of Apple’s first iPod in 2001, podcasts have been growing in popularity. In fact, according to Edison Research, 64 percent of Americans have heard of podcasts, and nearly one-third (32 percent) of Americans say they have listened to a podcast. As podcasting continues to grow, it presents…

How to Do Record Label Marketing with a Promo Campaign

A promotional campaign is a marketing strategy that generates interest in a product, service, or brand. It often includes incentives or discounts to encourage people to try the product or service. Promotional campaigns are often part of a larger marketing plan that includes other strategies for reaching potential customers. A…

How to Use Instagram to Market Your Podcast Efficiently

Instagram has quickly become one of the most popular social media platforms, with over one billion monthly active users.  With such a large user base, many businesses of all sizes use Instagram as a promotional tool to reach a wider audience. One industry that can greatly benefit from using Instagram…

Tips for Creating the Best Podcast Trailer (Part 2)

A podcast trailer is like an advertisement for your show. It should be short, catchy, and give listeners a taste of what your podcast is all about. Think of your trailer as a way to hook listeners and get them excited about your podcast. A good trailer will make people…

Tips for Creating the Best Podcast Trailer (Part 1)

Have you ever been intrigued by a particular show based on its trailer? Perhaps you were drawn in by the host’s voice, the music, or the overall tone of the trailer. Or maybe you were just curious about the subject matter and wanted to learn more. Either way, a well-crafted…

4 Effective Ways to Build Anticipation for a New Music Drop

As an artist, one of the most exciting moments is dropping a new song or album. Are you gearing up to release new music? Whether you’re a seasoned artist or emerging talent, building anticipation for an upcoming music drop is essential to its success. After all, the more hype there…