Building Your Music Promotion Strategy With Single Releases

Everything begins with a song. You make a song or discover one; it moves you, and you want it to move the rest of the world. So, you record a single and release it on services like Spotify, Apple Music, and YouTube.

Anything might happen after the music is released. The song has the potential to transform the world, impress a few individuals, or go utterly unnoticed. Of course, chance plays a role, but you have some control over the outcome. 

Does a single release help in strategizing your digital music marketing? Read on to know more. 

The Advantages and Disadvantages of Releasing Singles

The fantastic news is that we live in an era of singles, which means there are many ways to put one song to use.

The bad news is that every other artist has a new single to promote, so you can’t just throw a song out there and expect it to go viral without some effort and forethought.

To summarize, releasing a single entails far more than simply uploading it to SoundCloud or Bandcamp. There’s more to it than publishing your single internationally through CD Baby.

Evaluate The Plan Behind Your Single’s Release

When planning your release strategy, you’ll want to answer each of these questions — and probably a few more—as thoroughly as possible.

  • How will you entice listeners, encourage streaming, and encourage downloads?
  • How will the release of this single help you build a stronger relationship with your target market?
  • How would this song help you advance in your musical career?
  • How can a single assist you in revealing a little more about yourself as an artist?
  • How will you position your song such that it can benefit from streaming technology and algorithmic traction?

So, look at some single-release best practices. I’m not sure if these all qualify as “strategy,” but they’re all crucial factors.

It Would Help If You First Released A Single

In most circumstances, release a single first if you’ve never released music under your current artist’s name! Why?

Most streaming providers won’t let you claim your artist profile or use their marketing tools unless you have music on their platforms. 

So, start with a single. Set up your flag. Claim your accounts. Also, be prepared to go all out for the follow-up release.

Because social media videos are so popular, the correct music could mean the right 15 seconds.

If the song is bad, none of your ideas will matter. Obvs. As a result, don’t release singles solely to satisfy an algorithm. The music must still be captivating! That may mean a snappy hit tune to entice new fans or a challenging artistic odyssey to entice long-time fans. However, SOMEONE must be satisfied.

However, a musical moment can exist alone from the song, just as a song can stand alone from an album.

Definitely, you don’t have to make all of your videos the length of the full track on TikTok, IG Stories, IGTV, YouTube, Facebook, Snapchat, and other platforms where consumers are eager for short videos.

Not every music video has to be professionally produced, but professional digital audio advertising would help you maximize results. 

Find The Best Part Of Your Song And Then Ask Yourself:

  • How might this moment motivate listeners to create their films (such as TikTok challenges, dance competitions, caption competitions, duets, response videos, and other hashtag-driven community engagement)?
  • Is it okay to create a short original video for this 15-second piece of music?
  • Is it possible to find good royalty-free or public domain footage to complement this 15-second piece of music?
  • Can I reinforce the hook by posting different video content for the same 15 seconds?
  • What will entice individuals to participate in a poll or answer questions on Instagram Stories?

You could find a distinction between a song that’s excellent for your existing followers and a moment perfect for viral attention after you look more into this. The single shouldn’t be bad in either instance. Not every song, however, needs to be a completely crafted masterpiece. We’ll go through this in further detail later.


Before and after EP & LP releases, time your singles wisely. Unless you’re an EDM or pop artist, focus on EPs or LPs (for the reasons stated above) and then strategically release singles before and after the larger release. If you need the best strategies for promoting your music, it is best to find a record label marketing to help you out. 

Promoly helps innovative brands promote their audio over email and social media. We track recipient engagement, drive more features, push more sales and get your brand noticed. Start your digital audio advertising now; no credit card is required! 

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