Our Top 13 Marketing Strategies for Your Music Promotion

Music promotion is an essential part of being a successful musician. With the right strategies in place, you can reach more people, get more listeners, and ultimately make more money from your music. That’s why it’s essential to understand the different marketing strategies available to you to help promote your music.

This blog will cover the top 13 digital music marketing strategies you should consider. From the basics of social media marketing to the more advanced methods of leveraging influencers, these strategies will help you reach more people and get your music heard. Let’s get started!

1. Utilize Social Media

Social media is one of your most potent digital music marketing tools. With an effective strategy in place, you can reach many potential listeners. Post regularly on your social media profiles, share your music, and engage with your followers.

2. Create an Email List

Building and preparing your email list is a great way to keep your fans up to date with your latest music and activities. You can easily create an email list using an email marketing service like MailChimp.

3. Leverage Influencers

Influencers can be an acceptable means to reach a larger audience. Reach out to influencers in your genre and ask them to promote your music.

4. Start a Podcast

Starting a podcast, let’s share your music and build a loyal fanbase. You can use it to discuss your theme, interview other musicians, and more.

5. Create Music Videos

Music videos are a great way to promote your music and reach a wider audience. You can create videos for your songs and upload them to YouTube or other video streaming services.

6. Use Paid Advertising

Paid advertising is an effective digital music marketing that can help you extend a larger audience with your music. You can use services like Facebook Ads and Google Ads to target potential listeners.

7. Build an Online Presence

Building an online presence is essential for any musician. Make sure you have a website and social media accounts that you can use to promote your music.

8. Release Singles

Releasing singles is a great way to build hype around your music. You can release singles as part of an album or as standalone tracks.

9. Release Music on Streaming Services

Music streaming services, including Spotify and Apple Music, are essential for any musician. Make sure your music is available on these services and that you’re actively promoting it.

10. Perform Live Shows

Live shows are a great way to promote your music and engage with fans. Ensure you get the word out about your shows and promote them online. Participating in music festivals can help you gain exposure and establish yourself in the music industry.

11. Network with Other Musicians

Networking with other musicians can be a great way to promote your music. Reach out to other artists in your genre and collaborate on projects.

12. Utilize Influencers

Influencers can be a great way to get your music out there. Reach out to influencers in your genre and have them promote your music.

13. Merchandise

Selling merchandise like t-shirts, stickers, and other items can help you make money and build a fanbase.


The top 13 digital music marketing tools for any musician wishing to increase their reach and audience. From social media to live shows and radio, each option has its advantages and appeals to different types of listeners. Understanding which methods will work best for you and your music is essential. Utilizing a combination of these top 13 marketing strategies for music promotion can help you reach a larger audience and get the recognition you deserve.

Promoly is an innovative digital music marketing platform that can help your brand reach new heights by promoting audio over email and social media. It allows you to track recipient engagement, drive more features, increase sales, and get noticed. Not to mention, it’s free to get started, and you don’t need a credit card. So, if you’re looking for an easy and cost-effective way to promote your brand and its audio, Promoly is perfect. Contact us today to get started!

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