Spotify is a powerful music platform that allows users to listen to various artists, save albums, create playlists, and more. They’ve become global sensations, bridging the gap between artists and their fans, allowing them to make their music more accessible to the public.
In recent years, Spotify released a fantastic feature that changed the music industry’s game, and this was called pre-save campaigns. Pre-save campaigns are now used to allow fans to pre-save music into their accounts leading up to the day artists release their music. It’s a great weapon that can help music rank higher, garner more streams, and measure the reach of your music.
If you’re curious to know what you get from employing a pre-save campaign in your audio marketing strategy, read on. In this article, we’ll share with you the benefits you gain from pre-save campaigns. Let’s take a look!
Benefit #1: Reminds Fans of New Music
When you’re ready to release a new single or album, you need to kickstart campaigns to gain some traction. However, tweeting or posting a photo on Instagram or making some noise on other social media platforms may not be enough, especially since you need to be mindful of your consistency as well.
With that being said, it only makes sense to employ a pre-save campaign to help trigger recall to your audience. Because after teasing your song and posting some relevant content on social media, you need another reminder for your audience to help check out your music once it goes out. And that’s what pre-save on Spotify can do.
Benefit #2: It Saves Straight to Their Library
The great thing about the pre-save feature in Spotify is that the moment a listener pre-saves your song, it goes directly to their library the moment it’s available to stream on the platform.
This feature is important because chances are not everyone will see your online marketing efforts, which could greatly affect your stream numbers. With that being said, since Spotify automatically saves your song into the user’s library, they won’t miss out on streaming your newly released song, no matter how busy they are in the day.
Benefit #3: It Builds Momentum
When creating an audio marketing strategy, you need to remember that you need to keep a constant flame in your campaign leading up to the release. But one of the best ways to build momentum is by employing the pre-save campaign option in your strategy.
The great thing about Spotify is that it can help you build momentum leading up to your release date. After you employ a pre-save campaign and users start saving your song or album, you can then create playlists to keep your audience excited for the release.
With a pre-save campaign, you’ll get to improve your marketing strategy, allowing you to increase your streams, followers and even expand your reach.
The Bottom Line: Utilize Features That Can Help Boost Your Audio Marketing Strategy
Audio marketing strategies are much different than the usual digital marketing efforts. This is because audio releases are a slow burn, and you need to be meticulous about the techniques you employ to ensure steady streams and high numbers. With that being said, pre-save campaigns can do loads to your music, allowing your audience to save your music even before it comes out and get sure plays once it’s out on the platform.
How Can We Help You?
If you’re thinking of boosting your audio marketing strategy, you’ve come to the right place.
Here at Promoly, we help innovative brands promote their audio in a saturated digital landscape through email and social media. With our audio and content promotion tool, you’ll get to drive downloads, grow your audience, track recipient engagement, push sales, and more.
Learn more about our tool and boost your strategy today!
