10 Important Music Marketing Strategies to Follow This 2023

Becoming a musician can be a rewarding experience in today’s digital age. It allows artists to find a creative outlet to express their emotions healthily and connect with others. However, the work of an aspiring musician continues even after mixing and mastering your tracks. 

You must also find the right music marketing strategies, especially because 2023 holds new challenges for the music industry. These techniques will allow you to reach your target audience and attract more sales. 

From establishing an active online presence to experimenting with different music genres, this article will enumerate ten music marketing strategies you must follow this 2023. 

1. Stay Active on Social Media

Staying social is the number one rule for uprising musicians, especially during the digital age. Engage with your followers on social media by starting conversations, liking, commenting, and reposting content. You should also be polite and ask the right questions to get good press. 

2. Go on TikTok

This social media giant racked up an impressive count of a billion active users in September 2021, and its reach will continue to grow in 2023. TikTok offers a fantastic music marketing strategy for artists to spread their music and get a chance to go viral and get lots of exposure.

3. Put Out Raw Talent

The prevalence of digital production blurred the boundaries between musicians, and many auto-tuned songs are starting to sound similar. While some musicians use auto-tuning to enhance their tracks, you can stand out in the crowded music scene by publishing a unique voice or sound. 

You can also become a leader in the industry by studying proximity marketing and analyzing the data on how you’re performing. 

4. Release Relatable Music

Staying relevant to your audience remains a crucial music marketing strategy in 2023. You should always give what the people want to gain recognition and success. Fortunately, digital media can help you understand what they what to hear from you. That way, you can create high-quality records that align with these preferences.

5. Create Multilingual Music

Modern technology allows music fans worldwide to enjoy music in different languages and cultures. Musicians also don’t need to rely solely on uploading English songs to be successful because they can experiment with various languages and still have a chance to be popular. You can expound your music marketing strategies by creating tracks in bilingual, Spanish, and Korean languages.

6. Host Online Events 

Most events in 2023 will be virtual and digital, where people can attend events from home and enjoy the same experiences they’d have at live performances. While it’s a great way to get more people involved and increase sales, it will never replace the feeling of being in the same venue as the performers. 

7. Invest in Sync Deals and Publishing

Social media is gaining popularity and lets you promote your tunes. You can leverage your music marketing strategies in 2023 by creating licensable music for platforms like television, Netflix, video games, and ads. 

8. Blend Genres 

While genres can be influential, it doesn’t necessarily limit artists. You can get more streams by creating music that listeners can include in multiple genres. 

9. Upload Concept Albums 

Musicians are experimenting with new concepts and emotions, leading to more innovative ideas in the industry. You can leverage your music marketing strategies by developing unnamed albums with a fresh perspective to create a unique concept. 

10. Distribute Physical Hard-Cover Albums

Many artists released digital albums without physical copies in 2022. However, this year could revive luxury vinyl long plays (LPs) as limited edition album copies. 


Having a set of music marketing strategies is crucial for musicians to succeed and gain recognition in 2023. Using the right platforms and staying active can help you become the next big thing. 

If you need to learn more about music marketing strategies, work with Promoly. We are committed to helping innovative brands market their audio on social media and over emails. Contact us now, and let’s help you get more recognition!

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