4 Tips on How to Promote Your Music Online

Many independent artists wonder how they can better promote their music to reach a wider audience. The answer is to level up your promotion game. This will not only give you access to more potential fans but also to better fans—your superfans. Here are some ways to promote your music online:

1. Share the Pre-Save Link to Your Music

Pre-save links allow fans to save an artist’s upcoming music to their Spotify, Apple Music, or Deezer account before its release date. This is a key part of any new music campaign, as it ensures that fans will have easy access to the new music as soon as it comes out.

When a fan clicks on your pre-save link, they are taken to a page where they can choose to save your new release. The album or song will automatically be available in their music library on release day. Once your music is released, the link will automatically convert, and you can continue to share it with your fans.

2. Post Quality Content on Social Media

If you’re not promoting your music on social media, you’re missing out on a great opportunity! Social media is a great way to connect with potential fans and promote your music for free.

Interacting with your fans is a great way to build your following and show your personality. Respond when they comment, message you, or try to connect with you somehow! This will help you build a strong community of supporters.

For example, you could launch a competition on Instagram asking your fans to submit their photos or artwork. The winner would then have their artwork featured as the official artwork on your next release. This is a great way to engage with your fans and get creative.

3. Submit Your Music to Playlists

If you’re looking to get your music featured on popular playlists, you can do a few things to increase your chances. First, make sure your music is high quality and sounds professional. Secondly, reach out to playlist curators and submit your tracks for consideration. 

Finally, promote your music through social media and other channels to get people talking about it. If you follow these steps, you’ll be well on getting your music featured on popular playlists and growing your fanbase.

4. Make a Successful EPK

If you’re looking to get your music career off the ground, one of the most important things you can do is create a strong EPK. An EPK, or electronic press kit, is a document that contains all the essential information about you and your music that a potential collaborator, venue, or journalist would need to know. 

This can include links to your music, images, tour history, social media stats, and more. Having a well-put-together EPK is a great way to build trust and credibility with the people you’re pitching to.


There are several ways to promote your music online, and the most effective approach will vary depending on your goals and target audience. However, some basic tips include using social media, email marketing, and creating a website or blog. Following these tips can reach a wider audience and promote your music more effectively.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want to know more about how to market your music, we can help. Get in touch with us today!

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