When it comes to music, Spotify is a robust platform that you can heavily rely on. This is because it’s a digital music streaming service that provides access to millions of songs, podcasts, and videos from various artists across the globe. Though the full service requires a premium subscription, you can still access the free version.
There are indeed other music platforms available, such as Soundcloud, Youtube, or Pandora. However, Spotify has been proven to be different from all of these platforms. One good reason is because of the way it has shifted to how music is consumed. There’s no need for you to give in to digital radio stations curated by tastes. With Spotify, you decide what to listen to. Unlike other platforms, Spotify offers high quality listens, and there’s more listening traffic coming into the app.
If you are a musician wanting to move to the next level and take the spotlight, using Spotify as a medium is an excellent idea and utilize it for your overall marketing strategy. Evidently, it is a place where people are revisiting favourites, discovering new artists, and expanding their musical tastes.
Below are three ways on how Spotify can help your career and take your music to the next level:
1. Create More Exposure
If there’s one thing that Spotify can do, it is to create more exposure for your music. There’s no denying that much traffic still goes to Spotify because of its free offer. Sure, it’s a great place for comfort listens and nostalgic ones as well, but it can also be for a new discovery. Listeners can do so via “related artists” section or curated playlists. If you happen to land one, chances are it can be huge traffic for you.
2. Increase Tour and Merchandise Sales
Spotify now provides ways for musicians to engage with fans. Though you may not fully engage with fans as you would in other social media, you can still do so by providing a bio, your curated playlists, linking tour dates, data points, and merchandise sales. It has also partnered with MerchBar, which allows you to sell merchandise through Spotify. There is no set-up fee or monthly fee, only charges for a commission on transactions facilitated on MerchBar.
3. Streamline Marketing Efforts
Finally, Spotify is a great way to streamline all your marketing efforts. In this case, you need to know your potential fan’s mood and lifestyle. By doing so, you will know how to target the right audience or market. You also need to be thoughtful about where your music is in playlists. When you look at the “Related Artists” on Spotify, you know that algorithms automatically generate these artists. The good thing is that Spotify provides data regarding the location of your fans. You then can use this data whenever you plan to do Facebook or other social media marketing.
The tips given can attest to the powerful influence of Spotify on your musical advancements. It all depends on knowing your market, finding your place in Spotify, and making the most out of it. If you do it right, you’ll be amazed at how Spotify can have an overall impact on your career as a musician.
Liked this article? Find out how to get your music playlisted on Spotify.