Spotify has just launched ‘Promo Cards’, which is a postcard shaped promotional image linked to music, designed to be shared on social media.
To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and then choose the appropriate filters. Once done, search for your music.
Unfortunately, the customisation of the Promo Card is pretty limited right now. Spotify defines a few pre-set colours, which is sufficient for making stand-out images for social media. But if you have a specific brand colour, you will be limited in this aspect.
Customising your promo cards
Here’s the customisation screen. As you can see, the Promo Card is already made, but you can select the shape from square, landscape and square. You can also change the colours; here I have the choice of pastel shades.
Different colours are available, but they appear to be defined by your search. For example, if I refresh the page and re-search for Muse, I’m shown the same colours as before. Whereas if I change the artist, I get different colours.
Sharing on social media
When it comes to sharing your Promo Card, Spotify makes it easy. You can download the image, which is pretty cool if you want a fast way of making visuals.
A sharing link is available for social media, but there is also a Facebook & Twitter share button available for 1-click sharing.
What would have been useful is an embeddable clickable image script, which then can be inserted within HTML. You could use the link and wrap it in a script, but you’ll need to be clued up with HTML for that.
If you’re looking for a quick way of making great looking promotional images for your record label’s artists, Promo Cards are for you. You could achieve the same result using Canva. Still, the advantage of using Spotify is that the link to the artist/album is automatically injected into the post when using directly on social media.
I hope Spotify continue to develop this microfeature; it would be good to see further customisation, which would help media creators drive engagement to their Spotify profile.
But at the moment, as it stands, Promo Cards is a great way of grabbing someone’s attention on social media!