A few short years ago, the music industry suffered from the degradation of physical sales. However, the invention of trackable, digital music sales has changed that trend.
Music sales are on the rise, but what does this mean for musicians? It means you need to shift your plan from marketing physical CDs to digital music marketing. Email, SMS, Facebook, and other social media sites are all at your disposal for reaching out to customers.
In this digital age, it’s crucial to know that you can sell your music without leaving home.
How You Can Use Social Media to Market Your Music
Through digital marketing, you are not solely reliant on music marketing companies. Facebook, Twitter, YouTube, and many other sites are all out there, waiting for you to make them work for you. The trick is identifying the places where your audience hangs out.
Here are some ways for you to tap into your digital audience:
Putting Videos Online
People love to watch videos. Even if you’re not putting together a full-on music video, you can post clips of your music to sites that are popular with your demographic.
Videos are easy to find, and they’re easy to share. This is a great way to get your work out to people. Best of all, they’re a great source of entertainment.
You can also add links to stores on iTunes and other digital music distributors so that people can check out the rest of your work if they enjoyed your videos.
If you’re just starting, this is a great way to get your music out there for the first time.
Running Contests and Giveaways
Everyone loves a freebie. Offering your fans something extra can make them not only more interested in your work but also more willing to share it with others. Let them snag a free download of your music, read free lyrics, or offer signed merchandise for contest winners.
You can find out where your audience hangs out and offer freebies to the people there. It can introduce people to your work and get you good word-of-mouth advertising.
There’s no substitute for personal interaction. Social media sites are a great place to connect with fans. Build up a base of followers, and you have a ready-made list of potential customers. Keep your fans on your side by responding to their comments and engaging with them.
You can talk to them, share interesting articles, and get to know them as individuals.
Direct interaction can help you feel more connected to your fan base, and it can also help you to better understand the people who are supporting you.
Running an Email Newsletter
Running a newsletter is a great way to show off your personality and connect with people on a more personal level.
You can send out notifications of new releases, talk about current events, and reach out to them on a more personal level.
Email newsletters can be sent to your entire fan base, or they can be sent to a smaller group of more frequent buyers.
The music industry is evolving and turning into a virtual business. If you’re not already taking advantage of these digital outlets, you need to get started. There’s no reason you can’t pull in more fans than you would with a physical CD. If you have an internet connection, you have access to the whole world.
Are you interested in marketing your music independently in the US? Promoly is an all-in-one audio marketing platform that can help you promote your work over email and social media. Start your free trial today!