Music Marketing for Indie Musicians: Email Marketing Tactics

Just about everybody has an active email address. This is why using email in marketing should not be overlooked. Sending marketing emails to prospective fans should be part of every indie musician’s marketing plan!

Here are a few of the things to keep in mind when you implement email marketing into your music marketing plan:

1 – Send welcome emails

The first email you send should be a welcome email. Tell the person you’re emailing a little about yourself. Tell your fans why they should care about you and your music. Make sure you also ask them to listen to your music but don’t make this the focus of the email. Just put a link in the email.

2 – Regular Newsletters Will Keep Fans Updated

A good idea is to send out a monthly newsletter to your list. This is a good time to let your fans have a listen to your music. Even if they don’t purchase the music, they will be interested to hear more of your music. Depending on your fans, you may want to send out these newsletters every two weeks or even weekly.

3 – Send Emails for Big Announcements

If you are going to do an exclusive show, send an email to your fans to tell them about it. If you have a new music video, send an email about it. You’ll be able to drum up some excitement for whatever you’re doing.

4 – Don’t Overdo Your Emails

Don’t send too many emails. People are tired of getting emails from everyone. Nobody is going to want to join your mailing list if you’re sending too many emails. Sending out emails to your list on a regular basis is a good idea, but don’t make it more than once a week.

How to Get Prospective Email Addresses

1 – Collect email addresses at live gigs

Try to collect email addresses at your live gigs. You can have a flyer that people can fill out and hand out to collect email addresses. At the end of the show, tell people about the email list and tell them it will be a lot easier to stay in touch with them if they sign up.

2 – Use a squeeze page

You can also use a squeeze page to collect email addresses. A squeeze page is a special page on your website that allows you to ask for people’s email addresses. Tell your fans that you will only email them if they sign up for your list. You must use a squeeze page that does not require resubmitting the form.

3 – Build an email list on your website

The best way to build an email list is to build it directly on your own website. This way, you don’t have to go through a third-party site to collect email addresses.


Email marketing can help you reach potential fans. It can also help you stay in touch with your existing fans. You can even use email marketing to get people to your gigs. If you’re serious about music marketing and you want to be successful, you need to build an email list. Talk with a professional who can help you set up your own mailing list and make sure you have a hoster.

If you are wondering how to get your music heard, consider using Promoly. This tool helps innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.

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