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Independent Music Promotion in 2023: Where Do You Start?

As an independent musician, getting your music out there and heard by the right people can be hard. In today’s digital age, it is important to have a plan to ensure that your music reaches its intended audience. Luckily, with the right strategy and a bit of effort, you can successfully promote your music independently in 2023.

Sign Up for Artists Services

The first step to promoting your music independently is to sign up for artists services that can help you reach a wider audience. Services like Bandcamp, Soundcloud, and Spotify are great for getting your music out there, as they allow you to upload your music for streaming and downloading. Many services also offer promotional and marketing tools to help you get your music heard.

Build a Website and Mailing List

Creating a website is also an important part of promoting your music independently. Your website should include a landing page, a blog, and a way for fans to sign up for your mailing list. 

A mailing list will allow you to keep your fans updated with your music and any upcoming events or releases. You can use the mailing list to send out promotional offers or discounts.

Develop an Engaging Social Media Presence

Social media is also a great way to promote your music independently. Create accounts on major platforms, such as Facebook, Twitter, and Instagram, and start building your fan base. 

Post updates regularly, interact with other users, and share your music. You can also use the platforms to announce upcoming events and releases, as well as provide updates on your music.

Get Playlisted

Getting your music playlisted on streaming services is also a great way to promote your music independently. Many streaming services have playlists for specific genres or for new music. You can submit your music to those playlists and increase your exposure.

Network and Connect With Other Musicians

Networking and connecting with other musicians is a great way to promote your music independently. Take the time to attend shows and industry events, and introduce yourself to other artists and industry professionals. You never know who may be able to help you in the future. Additionally, you can use social media to connect with other musicians and start building relationships.

Partner With Brands and Companies

Partnering with brands and companies is another great way to promote your music independently. Contact local businesses to see if they would be interested in sponsoring your music. 

You can also partner with streaming services, record labels, and other music-related companies to help you reach a wider audience.

To Sum Up

Promoting your music independently in 2023 can be a challenging yet rewarding experience. With the right tools and strategies, you can reach a larger audience and showcase your unique sound. You can do this by leveraging the power of social media, creating a strategy for streaming platforms, and utilizing digital marketing techniques. The key is to stay organized, consistent, and creative to make the most of your efforts. With the right music promotion plan, you can make your mark on the music industry and stand out from the competition.

Let Promoly help you on how to get your music heard out there. We help innovative brands promote their audio over email and social media. Get started now.

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