If you think creating your first album or EP was a challenge, get ready for your next steps into promotion.
Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort.
Thankfully, you have a mighty tool at your fingertips. Digital promotion is huge for pitching music. In fact, streaming has become the industry’s largest source of revenue as it makes up 41.1% of it across a whopping 176 million users.
But how do you tap into that? First, you need to get noticed. Below are some essential steps for pitching music to well-read blogs covering your genre’s niche.
4 Steps To Pitch Music Features to Popular Music Blog
If you’re serious about getting your music covered by influential voices in the blogosphere, here four steps to help you make it happen.
Step One: Research Content Creators
Before submitting music to blogs, you have to do some background research. Look into what blogs are trending in the music industry. There is more out there than just Stereogum and HipHopDX.
Make a point to find online publications relevant to your genre, as well as writers relevant to your genre. Most quality blogs have multiple contributors writing for their website.
Don’t just email them right off the bat. Take the time to follow them and read their work. Get to know the publication or writer you are planning to send your pitch.
Doing this may take more time than you anticipated, but your odds of success will be greater. Establishing a personal connection goes far in increasing your odds and getting future exposure on new projects.
Step Two: Tempt The Publisher with a First Look When Pitching
There is nothing better than an exclusive in the publishing world. Any time you can offer exclusive content, such as a new, unreleased song, do it. Aim for publications with influence and tempt them with the first look.
This will create a sense of urgency as they aim to be first to publish. If you already have a strong audience for your music, this is a great piece of bait for scoring an interview while debuting a new single.
Step Three: Avoid Mentioning the Blog’s Competition
Bringing up a competitor blog is like referencing someone’s ex in the middle of an introduction. Avoid planting bad vibes by leaving out any references to features or content covered by “the other guys”.
Instead, focus on other moments of merit, such as spotlights you’ve had on other forms of media or recent awards. Remember our advice about serving up exclusives that give the blog you’re pitching to a leg-up on their competition.
Step Four: Be Clear About What You Want
Don’t beat around the bush when you pitch music. Make it a point to state what you want early and clearly. Whether that’s an interview, a feature, or a review, make sure you make your request specific.
Simply saying, “Hey, check out this music!” isn’t enough. Remember, this blog or writer probably receives an overwhelming amount of emails and requests. If you wait on them to think of a way to use the content you sent them, you’re losing leads.
Also, don’t be vague. Add whatever information you can to your music pitch, including any press kits or audio that is relevant to your request. They may not have time to schedule an interview, but if you provide everything upfront they may reward you with a quick write-up.
Those who aren’t used to reaching out and asking for press may feel rude using a no-nonsense approach. However, busy writers and blogs love it when you reach out prepared and get to the point. It makes their job easier.
How to Draft a Short and Compelling Pitch
Now that you know how to approach today’s hottest music blogs, you need to craft a compelling pitch. We’ve broken down three main tips below in order to help you put together a strong request.
A Brief Message Gets Read
Time is a commodity in the journalism or blogging industry. You are one of the numerous requests the publication or writer must sort through on a daily basis. The odds are slim they’re going to do more than skim what you have to say.
Keep your message brief. You can attach or link to more information if your pitch hooks them. However, your call-to-action and your pitch should be within the first two sentences.
Think about what it is you’re offering the publication. What’s in it for them? Why would they say “yes” to your request?
Tempt them enough to make them want to know more, then give them the means to get that information.
Be Creative in Your Approach
“Hey, how are you? We are a band with a new album…” is not a unique pitch. New albums release every single week from musicians of all stages of experience and popularity.
What sets you apart? How is your pitch unique? Use creativity to sell it in a way that tells a story worth reading.
It doesn’t have to be paragraphs of poetry, but a few lines resonating the unique flavour of your music can be enough to give the reader pause and consider what you have to say.
Keep Your Quality Top-Knotch
Creativity is great, but don’t forget to apply some good old-fashioned quality control before you hit send. Poor grammar and typos convey the message that whoever you’re emailing wasn’t worth the time to edit and craft an original message.
Check your hyperlinks and make sure nothing is broken and make sure your tone is that of someone doing business. Using slang in your email isn’t going to win you any cool points. Be creative, but keep it professional.
Are You Ready for Your Music to Be Heard?
If you’re serious about pitching music, getting exposure, and hearing what people have to say about it, then it’s time you tap into our digital promotion tools. Here at Promo.ly, we make creating and managing campaigns a breeze.
Take a look at our packages to discover how easy and affordable it is to get your music out there. Sometimes the right move is just an e-mail away.