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Five Marketing Strategies to Consider as a Musician

They say that music heals the soul. It can bring out the deep emotions you hold inside, making you feel the sadness, the joy, and the pain with much more intensity. Music is a wonderful thing that can soothe you when you are overwhelmed and celebrate with you when you are at your highest. Through music, you are able to tell stories about the unspeakable pain, warmth, and joy you feel. Some people even resort to music when they feel like no one else truly understands.

As a musician, you want to make sure your emotions are perfectly conveyed through the songs you write. After all, you are a listener as much as you are a music maker.

If you are an established music artist, you already have a certain genre that you stick to and a specific target audience that likes what you produce. However, your popularity will not always be at a high. There are times when other songs come out and other musicians catch the eye of your loyal listeners. Given this, you may need to set a strategy in place if you want your game to be known. Here are a few strategies that may be helpful:

1 – Get your fans involved

It isn’t too difficult to establish a connection with your fans. In fact, you have probably already done it. Getting them involved, on the other hand, is a completely different level. Consider getting a gig at a local venue and having a jam session where some of your fans can get to sing along with you. That will give them a great opportunity that they’re sure to love you for!

2 – Throw a special gig

Playing at your average concert is not enough. Sometimes it’s a good idea to plan a special musical gig that is nothing like your go-to venue or play at a local show in a club downtown. Consider looking for an unconventional spot as your next venue. Why not put together an intimate acoustic show at an art gallery or a rock show along the beach?

3 – Host free giveaways

One of the best ways to keep your fans excited about you and your music as well as to further grow your following is by hosting free giveaways. Who doesn’t like free stuff? The novelty is even more pronounced when these valuable freebies come from their singing idol and bear a trademark of their musical icon. This is a great way to market yourself as a musician.

4 – Experiment musically

Chances are that you’ve been sticking to a particular genre and are known for a certain musical taste. But what if you incorporate a few tweaks here and there? Without necessarily losing your identity as a musician, you can incorporate the current fads to your musical genre so you won’t be left behind. This keeps you on par with other musicians in the industry and ensures that people are always interested in what you have to say (or sing). It’s always a good idea to always experiment and reinvent yourself. That being said, don’t feel like you have to become someone who you’re not. Staying true to your musical core is more than possible, even with a few trendy incorporations here and there.

5 – Collaborate with other bands

There are quite a number of great artists out there. It’s best to collaborate with other musicians to showcase your talents and excite the music industry all over again. This is one good way to get fans of other artists to join your own following or to get your follower base excited about your musical evolution through collaborations with other artists.

// Wrapped Up

There’s much more to do as an artist if you think that you’ve lost the spark and need a boost to your musical career to keep it going strong. Apart from what we’ve discussed, you can host a game and provide prizes to your fans, create a podcast, publish YouTube covers, and try many other things to keep your name afloat. Before you implement a marketing strategy, however, make sure that you identify your target audience and what they want. By doing so, you are being smart about your marketing efforts and ensuring that they will pay off. Who knows? With some smart marketing tactics, you may very well find yourself with more fans than ever before!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

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