Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way.
If you are sending out low-quality content, you might end up losing your audience instead. That being said, it is crucial to know how to make an effective list if you want your email marketing efforts to be successful.
Here are three tips:
1 – Draft a story
In the music industry, playing an instrument and singing is the bare minimum. After all, what’s the point of making music if there’s no one to listen? It’s crucial to engage and interact with your audience in order to keep them interested and willing to listen to what you have to offer. One way to do this is to tell a story.
When you tell your fans about things that happen off-stage, it makes them feel more connected to you. Getting personal is a great way to hook people to stick around. This strategy is similar to that used by movie and television show producers. Having the actors and actresses engage and share the details of their lives is a fantastic way to entertain the audience and draw them in.
Try to tell a story in every single email that you send out. Each newsletter should have a different one without too much repetition. People want to read new things, not tales that have already been told. If you are wondering what to write about, just write about your confusion! This shows how honest and genuine your message is – your fans will always appreciate it.
The purpose of doing this to connect with your audience. Try to avoid selling your music or merchandise during this stage. Instead, get up close and personal by showing people who you are and what you’re inspired by. You can even write a story about your favourite childhood stuffed animal!
2 – Show your appreciation to your fans
Those who subscribe to your newsletter are the people who love your music and want to keep up with what you’re doing. They might or might not be new to you, but it is essential for you to thank them for the support.
This can easily be done with the help of an automated-response bot that thanks them for subscribing. There is no need to make everything professional. Try to choose playful words that will make your new subscriber smile!
In your thank you email, there’s nothing wrong with including a Call-to-Action such as “Like us on Facebook” or “Follow us on Twitter.” Nevertheless, you should be aware that hard-selling does not a good first impression make. When you compose an email that emphasizes selling, your fans will not feel as appreciated.
3 – Create high-quality content
Although it is true that any number of little things can be made into stories, it is still crucial to know what type of content you want to write about. Brainstorm the ideas that you want to include in your newsletter. Any random story might work for some people. However, it is still better to have a particular concept for your content to keep it consistent.
Remember – sending emails is more intimate than posting on social media. This is like having a one-on-one conversation with your fans individually. You need to give them high-quality content to assure them that you are worth following. The last thing you want is to disappoint your number one supporters!
Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.
Like this article? Check out this one on building an email marketing list.