Effective Tips That Help Increase Podcast Listeners

If you’re new to the podcast scene and aren’t sure how to grow your listener base, or if you’re looking for some extra tips to improve your podcast, you’re in the right place. Read on to find out the best tips to help more potential listeners find you.

Effective Tips That Help Increase Podcast Listeners

1 – Create an Eye-Catching Podcast Trailer

Some podcasters believe that a podcast episode needs no introduction, but most listeners subscribe to a podcast without listening to any episodes first. The podcast cover art and podcast trailer are the first impressions a listener has of your show. These elements should give them a reason to tune in and should make your show stand out from the crowd.

2 – Use Social Media to Your Advantage

Use social media to share your podcast episode with potential listeners. This might be as simple as sharing your podcast artwork via Twitter and Facebook. Or, if you have a large Twitter following, you can ask them to share your show with their followers.

3 – Don’t Forget About Email

Even though you have social media accounts, don’t ignore the power email still holds. Email subscribers are more likely to listen to your podcast than your social media followers, so don’t neglect them.

4 – Make it EASY to Subscribe

If you’re trying to encourage listeners to sign up for your podcast, make it easy. Don’t make them visit a webpage and type out their email address. Instead, put a simple sign-up form on your website or blog that they can fill in with a single click.

5 – Use Call To Action

It’s unlikely that anyone will hit play on your podcast episode without knowing what it’s about. So, be clear about what they can expect to hear. Tell listeners to ‘press play now’ or ‘listen in to this episode.’

6 – Encourage Listeners to Share

Nobody wants to feel like their work is going to waste. Give your podcast listeners the opportunity to share your show. Tell them to send your podcast episode to their friends and family or to write a review of your show.

7 – Try a Teaser Episode

To get people interested, try releasing a short teaser episode before your first full episode. This teaser episode can be less than 7 minutes long and will give potential listeners a chance to hear one of your previous episodes as a sample.

8 – Make Your Show Easy to Access

Don’t make your listeners search around to find your show. Make sure that your show is easy to find, either on your website or on your social media accounts.

9 – Don’t Be Shy

Don’t be afraid to let people know that you have a podcast. You might think that being too ‘in your face’ will drive people away, but the opposite is true. If you’re confident in what you’re doing and don’t mind being upfront, people will be more likely to check out your podcast, if only just to see what you’re all about.


Building your podcast audience is all about giving people a reason to tune in. Be creative and find ways to get people interested. Once you absorb these tips, you’ll be ready to start increasing your podcast listeners. As with all aspects of podcasting, it takes time and patience to see your hard work pay off. But, these tips are a great place to start.

If you need help with your audio marketing strategy, contact Promoly. We help innovative brands promote their audio over email and social media.

Whilst you're here, we have more to read.

Our Guide to Music Distribution for the Modern Artist

Music distribution is the process of delivering your music into listeners’ hands, whether through physical sales, digital downloads, or streaming platforms. As a modern artist, it is crucial to understand the various channels and strategies available for distributing your music.  This will allow your music to reach a larger and…

Artist’s Guide to Promoting Your Single: Top Strategies

As a musician, releasing a single can be an exciting and nerve-wracking experience. You’ve put in countless hours of hard work, and now it’s time to share your music with the world. However, promoting your single is crucial to its success with so many artists vying for attention. In this…

The Benefits of Audio Ads as Part of Your Marketing Strategy

Marketing is a crucial aspect of any business, and creating an effective marketing strategy is necessary for business success. In recent years, audio advertising has become increasingly popular as a marketing tool. Audio advertising refers to using audio content to promote a product or service. This type of advertising can…

CENTRL Music: The Home of Supersonic Sounds

The home of supersonic sounds, CENTRL Music is a new label curated by the chart topping act Soul Central. Recognised for providing unforgettable listening and dancing experiences, expect bold beats, moving melodies and bumping basslines from this enviable stable. This imprint is more than just music, it’s a movement where music unites,…

Effective Music Marketing Strategies You Need to Know

Music marketing is a crucial aspect of the music industry. It involves promoting and creating awareness of music to the target audience. In today’s digital age, a good music marketing strategy is essential for musicians and producers. With the rise of social media and streaming platforms, promoting music and reaching…

10 Important Music Marketing Strategies to Follow This 2023

Becoming a musician can be a rewarding experience in today’s digital age. It allows artists to find a creative outlet to express their emotions healthily and connect with others. However, the work of an aspiring musician continues even after mixing and mastering your tracks.  You must also find the right…