First of all, should you promote old podcast episodes? The answer is: it depends. If you have a large and loyal following, they will probably appreciate any new content you share with them, no matter when it was originally published. But if you’re just starting or your podcast isn’t that well-known yet, you might want to focus on promoting your newer episodes and save the old ones for a rainy day.
Promoting your old episodes to new listeners is important because the more they listen, the more likely they will subscribe to your show. A higher subscriber count and online engagement will make you more attractive to potential advertisers if you’re looking for sponsors.
With that said, how and when should you promote old podcast episodes? This article covers what you need to know.
1. When You Have a Follow-Up Episode in Store
If you’re posting about a follow-up episode to a previous podcast episode, promote the older episode on your social media before and after posting about the new episode. This will help new listeners catch up on the older episode, so they’re up to date before diving into the new one. Your dedicated fans may also revisit your old work this way.
2. When You’re Finishing Up the End of a New Episode
Make sure to mention your last podcast episode in the microphone before wrapping up your latest episode. This shoutout can go a long way, especially for newer audiences that have just stumbled upon your show. You can promote your older episodes without relying on social media this way.
3. When an Anniversary is Coming Up
Podcasts are a great way to share information and stories with a wide audience. If you have a favorite episode you released a year ago, let your audience know so they can enjoy it too. You can also use anniversaries and holidays to promote your podcast and feature guests on your show. Keep records of these important dates so you can use them in the future.
4. When You Have a Throwback to Share
You don’t need a good reason to promote an old podcast episode. You can do so any time. There’s nothing wrong with posting about the same thing more than once. As long as you make your posts about it slightly different, your audience won’t care.
5. When Current Events are Ripe
Paying attention to current events is important for podcasters to relate their episodes to what is happening in the world. This will make their episodes more relevant and engaging for listeners. Podcasters should also stay up to date with pop culture trends to find ways to connect their episodes to trending topics.
Conclusion
There are a few things to consider when deciding whether or not to promote your old podcast episodes. Promoting old episodes can help bring in new listeners if your podcast is still relevant and popular. However, if your podcast is no longer relevant or popular, promoting old episodes is likely to waste time.
Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!
