Podcasting used to be a pretty simple thing. You’d record an episode, upload it to your web server, and you were done. Today, many more steps are involved and quite a few more variables to keep in mind. Today, many podcasts dabble in extensive audio editing, podcasting in seasons, and various topics to talk about. You can even find them on various platforms such as Spotify, Audible, and Google Podcasts.
Because of the abundance of podcasts today, it’s no secret that many podcasters often commit mistakes without knowing it. If you’re an aspiring podcaster, you’d do well to avoid making the mistakes we listed down below.
#1 – Using the Wrong Podcast Broadcasting Equipment
The best podcasts are the ones that are well produced. Choosing the right equipment for your podcast is essential for recording the best audio quality possible. If you have a limited budget, you can go with cheap microphones. These microphones are affordable and can help you record the best quality possible.
However, if you have the money to spend, you can go with the best high-end microphones. These microphones are designed explicitly for recording podcasts. As a result, they can deliver outstanding audio quality.
#2 – Not Relying on Available Support
Even if you have the best podcast equipment, you’d have to do a lot of work to get your podcast up and running. This is why many podcasters rely on podcast consultants to help them. These consultants will help you choose a great name and logo to promote and promote your marketing.
When building trust for your podcast, you need to go the extra mile. This is why you should rely on podcast consultants to help you achieve what you want. Just make sure to be smart about choosing the right one.
#3 – Not Considering Podcast Length
Many new podcasters make many mistakes when it comes to podcast length. Whether you’re aiming for short or long podcasts, you’d be doing your podcast a disservice if the length is inconsistent.
Being consistent in terms of length helps the audience become accustomed to the idea they have to be committed to listening to the end of the podcast. If you’re going for a long podcast, you should limit it to a 2-hour limit. Anything longer than that is just too long for anybody to listen to. If you’re going for a short podcast, you should keep it to 15–20 minutes.
#4 – Not Having a Script
In podcasting, everything you say affects your listeners. This includes the flow of your podcast. If you don’t have a script prepared in advance, you’re more likely to get out of your routine and let your emotions take over. This can cause you to bore your listeners. As a result, they might not want to listen to your podcast.
On the other hand, if you have a script prepared, you can bounce from topic to topic. As a result, your listeners will be more interested in what you have to say.
#5 – Neglecting to Promote
One of the best things about podcasting is becoming your own boss. However, this independence comes at a steep price. This is why you should be an active promoter of your podcasts. You should also enlist the help of podcast consultants for this.
One of the biggest mistakes you can make is neglecting to promote your podcast. As a podcast host, your audience is your product. Without an audience, you have nothing to sell. On the other hand, you can have tons of listeners but no one to sell to.
#6 – Having Uninteresting Topics
Many new podcasters are more focused on being funny than interesting topics. While being funny is essential, it is way more important to have interesting topics to talk about. Having interesting topics allows you to connect with your audience deeper. They also let listeners relate to you more.
Podcasting can be extremely rewarding. However, you can’t reap the full benefits of making mistakes. Of course, there are other mistakes you can make when it comes to podcasting. But as long as you avoid the ones discussed above, you’re on the right track to creating a great podcast.
Promoly has comprehensive ways to help you with your audio marketing strategy. We use real-time analytics and other platforms such as email and social media to ensure your audience will grow and more and more listeners will notice your podcast. Contact us today to learn more!