5 Best Practices in Growing a Podcast Show’s Target Audience

Podcasting is one of 2020’s hottest trends. Although broadcasting recordings through streaming platforms isn’t a new practice, its popularity catapulted over the last year, making listening to podcasts one of the best hobbies people can do while being stuck at home.

But even if podcasting is a hit for most people, it still needs a bit of help in effective advertising and marketing. Since growing, an audience who would listen to a podcast show, immerse in its topics, and generate an exchange of thoughts about it can sometimes be a challenge, growing an audience might be the most effective way to sustain a show. But how can podcasters grow their show’s audience more? Here are some of the best practices.

1. Using a Catchy or Unique Title

A unique podcast title is quite powerful in the league of podcast listening. As many shows compete for the same audience, standing out means proving that you can deliver them something more. For example, naming your show “The First Podcast” would be a pretty generic name to listen to. It’s not a wrong title, but it’s not the title you would remember.

2. Leverage the Use of Influencers

Influencers can be a great addition to your podcast because they can help promote your podcast. It can be a good idea to get influencers on board before the podcast is up and running. They can help you with marketing and even word-of-mouth promotion.

More and more podcasts are starting to have prominent hosts with widely-popular YouTube channels or active participation in various online communities. These individuals can often bring a ton of attention to their podcasts, which can be incredibly beneficial in drawing the ears of audiences.

3. Maximize Social Media

Most people use social media to entertain themselves while not doing work. It is a platform with endless possibilities. Sharing your podcast on social media can help you grow your podcast’s audience, especially if you share a clip of your podcast’s latest episode.

4. Utilize Advertisements

It’s a common thing to promote your podcast through ad networks. Some podcasts go for a podcast network like the Podcast Movement, which can help you connect with other podcasts that showcase your show’s best features. Podcast ads can be a great way to help you create more of a buzz about your performance, attract new listeners, and keep your podcast’s listeners coming back for more.

5. Do Guest Podcasts

Guest podcasting is another excellent way to grow your podcast’s audience. Whether you’re interviewing a thought leader in your niche or simply talking with someone who has a terrific background story to share, podcast guests can build your audience and help you gain exposure in your place.


Creating a podcast to help you connect with your audience is one thing, but growing your audience is a different topic in this case. But always remember that podcasters can accomplish their goals by making the correct choices and approaches to promote their show. As a result, the podcast should stand out from its competition and rise from the charts.

Marketing is one of the best ways to grow your show’s audience. Getting the word out about your podcast is a must because your podcast won’t have a chance to become famous without the proper amount of promotion.

Promoly is an effective way to conduct digital audio advertising for rising podcast shows. Our clients can grow their target audience without doing much work through our systematized record label and digital music marketing techniques. Engage with us today by setting up an appointment through our website.

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

How to Hype Your Next Music Video Up before its Release

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it. One of the most important aspects of promoting your release is building anticipation. You want to create a…

Effective Tips That Help Make Your Podcast Stand Out

Podcasts are becoming increasingly popular as an effective medium for content distribution. With the influx of new shows and hosts, it is essential to ensure your podcast stands out from the crowd.  Whether you are a seasoned podcast veteran or are just starting, there is a range of strategies that…

3 Effective Ways Musicians Can Market Their Music Online

In today’s digital age, it has become increasingly important for musicians to have an online presence in order to properly promote their music. With the internet now being the primary platform for music discovery and streaming, it is essential for artists to have a strong online presence in order to…

Music Marketing Strategies in the Digital Distribution Era

Music marketing is an essential part of any artist’s success in 2022. With the ever-evolving digital landscape and the need to stay ahead of the competition, music marketing has become more important than ever. In today’s world, musicians have to be savvy about how they market their music and use…

Road to Fame: Efficient Ways to Promote Your Own Music

Promoting your own music can be a daunting task, especially if you’re just starting out. But, if you have a plan in place and an understanding of the various tools and techniques available, it can be an incredibly rewarding experience. There are many effective ways to promote your music, from…

The Top Advantages of Repurposing Any Podcast Content

Repurposing your podcast content is a great way to spread your message and reach additional listeners. You have already invested time and energy in creating quality content, so why not make the most of it? Repurposed content can be a powerful tool to help your podcast brand grow and build…