Email marketing is a great way to engage your audience on a consistent basis. Send your subscribers updates on your latest shows, promote new episodes, drive traffic to your podcast, ask for feedback from your audience, promote your products, and much more. This blog post will tell you all about the benefits of email marketing with a podcast.
The Beginner’s Guide to Email Marketing for Podcasters
1 – Connect with your loyal listeners
Your podcast is like a conversation with your audience. You share your content with them, and your audience gives you feedback. Because of this, it’s important to stay connected with your audience. Email is one of the best ways to do so.
2 – Grow your revenue
Email marketing is a convenient way to grow your revenue, and a podcast is a great way to grow your revenue. So, if you grow your revenue with a podcast, you can then grow your revenue with email marketing.
3 – Control your messages
One great thing about marketing through email is that you can control what you say. You can create your email templates using your best content (or the most recent episodes). You can send out content with your voice (your podcast) or with someone else’s voice (like your host). You can send out content with the podcast’s logo or without it. You can also sell your products directly through email.
Tips to Turn Loyal Listeners into Eager email Subscribers
1 – Create a simple, short, memorable URL
You want your audience to remember where to go to subscribe, and you want it to be easy for them to type. A great way to accomplish this is to use a short and memorable URL. Use a word and a number (example: podcast.com/v5j). If you don’t like your podcast’s name, or if it’s too long, you can always create a subdomain. For example, if you want to turn www.example.com/podcast into www.example.com/podcast, just create a subdomain like podcast.example.com and use it as your email address.
2 – Create a clear call-to-action, and use it a lot!
If you want your listeners to subscribe to your show, you’re going to have to ask them. You need to be very clear about what you want, and you also need to repeat it. You can’t just ask once and then assume that everyone will remember. Use different wording and imagery as much as possible. Make sure that the link is obvious, and make sure it’s easy to type.
3 – Use your social media following or existing audience
Use your social media following and existing email list to grow your email list. Updating your Twitter and Facebook accounts to tell your audience about your new email subscription is a great way to grow your list. You may also consider sending out a personal tweet or Facebook message to your followers and fans asking them to sign up.
Conclusion
Email marketing and podcasting go together like peanut butter and jelly. It’s an easy way to grow your podcast and its following, and it’s an easy way to grow your revenue. There are a lot of ways to market your podcast through email, and if you use them all, it could easily be one of your most profitable marketing channels.
If you need help growing your following, get started in using Promoly! We aim to help innovative brands promote their audio over email and social media. Let us help you with your audio marketing strategy today!
