Maximize Their Email List

Our Tips on How to be Successful at Email Marketing

Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way.

If you are sending out low-quality content, you might end up losing your audience instead. That being said, it is crucial to know how to make an effective list if you want your email marketing efforts to be successful.

Here are three tips:

1 – Draft a story

In the music industry, playing an instrument and singing is the bare minimum. After all, what’s the point of making music if there’s no one to listen? It’s crucial to engage and interact with your audience in order to keep them interested and willing to listen to what you have to offer. One way to do this is to tell a story.

When you tell your fans about things that happen off-stage, it makes them feel more connected to you. Getting personal is a great way to hook people to stick around. This strategy is similar to that used by movie and television show producers. Having the actors and actresses engage and share the details of their lives is a fantastic way to entertain the audience and draw them in.

Try to tell a story in every single email that you send out. Each newsletter should have a different one without too much repetition. People want to read new things, not tales that have already been told. If you are wondering what to write about, just write about your confusion! This shows how honest and genuine your message is – your fans will always appreciate it.

The purpose of doing this to connect with your audience. Try to avoid selling your music or merchandise during this stage. Instead, get up close and personal by showing people who you are and what you’re inspired by. You can even write a story about your favourite childhood stuffed animal!

2 – Show your appreciation to your fans

Those who subscribe to your newsletter are the people who love your music and want to keep up with what you’re doing. They might or might not be new to you, but it is essential for you to thank them for the support.

This can easily be done with the help of an automated-response bot that thanks them for subscribing. There is no need to make everything professional. Try to choose playful words that will make your new subscriber smile!

In your thank you email, there’s nothing wrong with including a Call-to-Action such as “Like us on Facebook” or “Follow us on Twitter.” Nevertheless, you should be aware that hard-selling does not a good first impression make. When you compose an email that emphasizes selling, your fans will not feel as appreciated.

3 – Create high-quality content

Although it is true that any number of little things can be made into stories, it is still crucial to know what type of content you want to write about. Brainstorm the ideas that you want to include in your newsletter. Any random story might work for some people. However, it is still better to have a particular concept for your content to keep it consistent.

Remember – sending emails is more intimate than posting on social media. This is like having a one-on-one conversation with your fans individually. You need to give them high-quality content to assure them that you are worth following. The last thing you want is to disappoint your number one supporters!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Like this article? Check out this one on building an email marketing list.

How Musicians Can Maximize Their Email List - Our Guide

How Musicians Can Maximize Their Email List – Our Guide

Getting your fans to sign up for your email newsletters is the first step in convincing them to buy your albums and records. The first thing to remember is that most people don’t want to have spam messages clogging their inbox. Therefore, it’s crucial for you to respect your fans and value the trust they give you when they decide to sign up for newsletters from you. Temper down the promotional content and focus on delivering relevant and exciting information.

Not only should you aim to increase the number of people on your email list, but you have to ensure that your fans continue their subscription with you. They will not subscribe or continue subscribing if the email content you put out is exactly the same as what you publish on your Facebook page. This is why creating and sending valuable content is crucial for your email strategy’s success. Here are four things that you can do to make each email count for your subscribers:

1. Add a personal touch and maintain sincerity

Referring to yourself in the third person in your emails can make it seem like you are not the one actually writing those messages. Even if the content is interesting and engaging, subscribers may feel that the content is inauthentic and ghost-written. It could also be viewed as machine-generated spam meant as a cheap promotion for you.

Rather than come off as aloof, write sincerely. There are things that you can better write yourself than have someone else ghost-write it for you. Write as if you are telling a friend your story: your thoughts and feelings as you pursue your music career, your funny stories or embarrassing moments, your techniques or inspirations, and even some of the childhood memories you want them to know are great ideas. This way, you will be adding a personal touch to your emails that your fans will appreciate as a sincere effort to reach out to them.

2. Offer exclusive content

When you have established rapport with your subscribers, you will be able to offer content exclusive to your most loyal fan base. While you can send big news such as tour dates or a new album or song releases, it is unique content that will keep them subscribing to you. This does not have to be a time-consuming effort as you can use the content you are already creating to give your subscribers exclusive or early access.

For example, you can change the privacy settings of a video you are uploading on Youtube so that only people with the direct link can view it. Embed the exclusive link on the emails you are going to send to your subscribers and tell them that they get to have premium access to your videos. Then you can just change the privacy settings of the video to “public” after a few days.

3. Get your subscribers’ feedback

One of the best things about email marketing is that you can use it to gather direct feedback from your fans. Instead of using email to blast generic, one-sided communication that only requires subscribers to passively read what they receive, use email as a way to engage directly with your fans. Getting their feedback on your songs will help make your fans feel as if they have become a part of your career development, thereby deepening their devotion to you.

You can ask them to reply to your email for responses. Alternatively, you can make a Google Form asking for their feedback on specific questions. Include the link to the Google Form on your email. Google will gather the responses and will show you these immediately in your Google Drive. After you get their feedback, email them back expressing your gratitude for helping you improve your performance or for contributing to the development of your songs, titles, albums, or other fan products.

4. Go ahead, surprise them

Take your exclusive content to the extra level. Surprise your subscribers by sharing with them how and why a song or album is composed as it was. You can post a photo of a song’s music score sheet on social media while you can tell your email subscribers an interesting fact or story related to the song. After all, songs are a mirror of the self and of the society you live in.

Chances are that your fans are wondering where your lyrics and music came from. You can also share videos of bloopers on your email list or tell them about the problems you faced when you were making the song. While you can use social media for public announcements, you can use email for more personal surprises.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Social Media Vs. Email Marketing For Musicians

Social Media Vs. Email Marketing For Musicians

There is no denying that social media is one of the most powerful tools for marketers everywhere. That being said, when it comes to the music industry, one has to wonder if social media is really the most effective platform. This article will address this question in detail.

Why Social Media Is Not Working Out For You

As social media has become more and more popular as a marketing channel, certain rules have changed for business pages and profiles. Now, you can either post for free and engage a small number of people among your group of followers, or you can pay for more exposure and visibility.

Imagine this: you have invested a considerable amount of money, time, and effort in video shooting and professional photography. You have spent hours after hours perfecting the sound and lighting, editing the video, and making sure that your pictures are flawless. You finally uploaded them on your social media, expecting a wave of likes, comments, and share. After waiting for a while, your expectations are far from being met, and now you are only left with disappointment.

The desperation that you feel may push you to turn to another option: pay Facebook for more reach. That is because you know full well that posting on social media without paying is not doing anything for you. The next thing you know, you are playing a concert without an audience. Now, the question is: what is the solution?

What Can You Do?

You may be tempted to give in and spend your money on Facebook to reach your audience. After all, you know that advertising almost always comes with a price, and perhaps you think that this is an investment worth making. However, there is another effective method that you may have forgotten about: email marketing. This may come as a surprise to you, but email marketing is much more effective than social media platforms such as Facebook or Twitter. In fact, many successful artists are already using email marketing to promote their music and reach their fans. Let’s take a closer look at how social media and email marketing differ.

Which One Should You Go For?

Just like any business, your online presence as an artist is crucial. You need to be able to garner more fans, and social media is a great place to do that. Although social media is a useful tool for audience expansion, they should not be the only channel of marketing. Instead, you should take advantage of email marketing.

When people give out their email address, it means that they already expect your emails. Email users are more tolerant when it comes to promotional content than social media users. As the primary purpose of being on social media is to connect with friends and browse through posts, not searching for promotions or advertisement of any kind. Email users, on the other hand, are likely to set their mind on doing business that is not of a social nature. This means that people on email are more likely to be interested in your promotions than those who are scrolling through social media posts. The bottom line is that you should now start looking at how to do effective email marketing for your brand instead of relying on your social media alone.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.