Musicians choose their career because they have a passion for music and they want to share it with the world. Then they find out just how difficult that sharing can be.
One of the greatest promotional strategies for musicians is email marketing. After all, what better way to make your music heard than to deliver it right to someone’s inbox?
The key to successful email marketing for musicians is in the execution. These tips can help you launch a great strategy.
Tips for Email Marketing for Musicians
To make the most of your emails in your music marketing strategy, use these tips.
1. Don’t Underestimate Piracy Protection
Email marketing is a great way to announce your latest tracks or pursue record deals. The problem, though, is that it’s easy for someone to steal your music that way.
Make sure you use an email service that provides piracy protection. This is especially important if you’re sending unreleased music.
As much as you may trust the people on your contact list, it’s not a good idea to gamble your career on it.
2. Manage Multiple Email Lists
You should use marketing emails for different purposes. Maintaining a few different email lists for those purposes will make your communications more productive.
For example, if you’re seeking a record deal, have one email list for people in the industry you want to pitch. Have another list for fans in the general public so you can promote your music independently as well.
3. Always Plan Your Next Step
The key to great email marketing is driving people to the next step of the process. To do that, you need a clear and compelling call-to-action.
For every email, determine the next step you want the readers to take. It could be purchasing a download or calling you to schedule a meeting. Whatever it may be, guide readers to it and make it as convenient as possible for them.
4. Give People a Reason to Scroll
There’s a common myth that people rarely scroll on websites and emails. You might think all the pertinent information needs to be “above the fold,” or on the part of the screen they see right away.
That may have been true in the Internet’s early days, but today people are willing to explore more. You just have to give them a reason to scroll by telling them what type of compelling content awaits.
5. Put Serious Thought into Your Subject Line
The subject line may be the most underrated part of a marketing email. After all, the only information your viewer has to determine if they want to open an email is the subject line and your name.
Overall, the average open rate for email newsletters is just under 23 percent. If you want to make the cut, your subject line needs to be unique and inviting.
Building Your Music Career with Email Marketing
Email marketing for musicians is a great way to start spreading the word about your music career. It’s also a powerful tool for successful musicians who are trying to keep the momentum they’ve built.
No matter where you are in your career, the tips above will help.
To get started on your email marketing campaign today, find out more about promo.ly!