How to Use Instagram to Market Your Podcast Efficiently

Instagram has quickly become one of the most popular social media platforms, with over one billion monthly active users. 

With such a large user base, many businesses of all sizes use Instagram as a promotional tool to reach a wider audience. One industry that can greatly benefit from using Instagram for marketing purposes is the podcast industry.

How to Promote Your Podcast on Instagram

As a podcaster, promoting your show is essential to growing your audience. But with so many platforms to choose from, it can be tough to know where to start.

If you’re looking to reach a new audience and grow your podcast, Instagram is a great place to start. Here are a few tips to help you promote your podcast on Instagram and reach a wider audience.

1. Use Hashtags

Hashtags are a great way to reach new listeners on Instagram. Use relevant hashtags to help people find your podcast. You can also use hashtags to start conversations and engage with other users.

2. Use Visuals

Instagram is a visual platform, so make sure your visuals are on point. Use high-quality photos and graphics to promote your podcast. You can also use Instagram Stories to give your followers a behind-the-scenes look at your show.

3. Use Calls to Action

Make it easy for your followers to find your podcast by including calls to action in your posts. Use phrases like “subscribe now,” “listen now,” or “download now.” You can also include links to your podcast in your bio.

4. Engage with Other Users

Engaging with other users is a great way to promote your podcast on Instagram. Like and comment on other user’s posts, and follow users who might be interested in your show.

5. Host a Giveaway

Everyone loves a good giveaway, so host one to promote your podcast on Instagram. Give a relevant prize to your show, and promote the giveaway across your other social media channels.

What to Consider When Using Instagram to Promote Your Podcast

There are many factors to consider when using Instagram to promote your podcast. The first and most important factor is your audience. You must ensure your content is tailored to your target audience.

If you’re trying to reach a young, hip audience, you need to ensure that your content is fresh and engaging. If you’re trying to reach an older, more traditional audience, you need to ensure that your content is informative and insightful.

Another important factor to consider is the platform itself. Instagram is a visual platform, so you must ensure your content is visually appealing. This means using high-quality images and videos and using creative and eye-catching hashtags.

Finally, you need to consider your overall strategy. What are your goals for using Instagram to promote your podcast? What kind of content will you post? How often will you post? Answering these questions will help you create a successful Instagram strategy.


Instagram can be a great way to promote your podcast. Using hashtags, you can reach a wider audience and get your podcast in front of potential new listeners. You can also use Instagram Stories to give your followers a behind-the-scenes look at your podcast and use Instagram Live to interact with your audience in real time. If you use Instagram to promote your podcast, post regularly and interact with your followers to grow your audience.

If you need an audio marketing strategy for your podcast, you can use Promoly. We help brands promote their music, podcasts, albums, and other digital audio content through the use of innovative strategies. Get in touch with us to learn more about Promoly.

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