5 Tips on Promoting Your Music as an Independent Artist

Independent musicians have more opportunities to build their careers without relying on the support of major labels, producers, or a large budget.

While witnessing an increasing number of unsigned musicians breakthrough on their own, many great new artists are unsure where to start. Along with that, they do not know how to run a successful digital music marketing campaign and generate money from making music.

First, your main focus should be on producing fantastic music. If your song, EP, or album isn’t well-written, instrumentally tight, and professionally produced, you’ll fall short right away.

Fortunately, in this article, you’ll find the best ways to market your music independently in the current music environment. 

Surround Yourself with a Competent Team 

You can promote your music on your own, but there are many perks to surrounding yourself with a strong team of like-minded people. Navigating the music industry with well-connected individuals passionate about your music improves your chances of success.

If you can put together a group who will support you for free or for a percentage of your grand revenue, that’s fantastic! However, to get an advantage in the very competitive music business, you may hire professionals. There’s nothing wrong with receiving support from a publicist, a radio plugger, or a promoter or booker.

Create a Website and a Mailing List

Building an extensive and committed mailing list is arguably more crucial than creating a clean, professional website as the foundation for your online presence.

You should include links to your music, biographies, photographs, and tour dates on your website, but don’t forget to add a sign-up form for your mailing list. Email marketing allows you to send your music directly to the inboxes of those most inclined to listen to it.

Grow an Engaging Online Presence

It’s no secret that a brilliant social media marketing plan may help you grow your business. Creating and maintaining a consistent, captivating, and engaging presence across social media channels is vital. 

Also, to help people quickly search you online, keep your profile handles consistent and up-to-date. It will guarantee they remain on the lookout for new stuff you put out for your listeners to enjoy.

Acquire Press and Blog Coverage

Suppose your music is included in music publications. In that case, whether they are popular media or specialized blogs and webzines, they may help create buzz and provide you with the credentials you need to further your music career.

The easiest method to achieve fantastic publicity is to hire an experienced PR executive to oversee your campaign. However, this isn’t always viable or economical for a young artist on a tight budget. In that case, a DIY PR is possible for artists without a large enough budget. 

However, it’s critical to contact bloggers and journalists properly. You’ll need to start by writing an electronic press release. It should include pertinent information about you and your music. 

Target Playlists

Streaming and playlisting are two things you shouldn’t neglect. Millions of people listen to playlists on Apple Music, Deezer, Spotify, and other platforms, resulting in billions of streams. 

Having your song included in a favorite playlist might help you gain thousands of streams. While being a part of curated playlists is beneficial for exposure and credibility, being featured on algorithmic playlists like Discover Weekly may significantly increase your stream count. 


How do you get your music heard? Understand that today’s music advertising encompasses far more than producing good music. Videos, photographs, interviews, essays, playlists, sample packs, studio visits, live events, and anything else that might help tell your sound’s narrative are all welcome. Even a single meme or witty Tweet may help you grow your audience and story. Keep in mind that you need to make your voice heard as a budding artist, so make sure to advertise your music correctly. 

Promoly is a digital music marketing company that helps innovative brands promote their audio over email and social media. We track recipient engagement, drive more features, push more sales, and get your brand noticed. Start your free trial today! 

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