Podcasts need a good trailer. These trailers give your audience a small taste of what’s to come. They could be an excellent way to showcase your content, your cast, or even just your podcast’s overall vibe. Don’t take the opportunity to introduce your podcast to potential listeners for granted.
If you’re ready to put your voice out there, try these seven tips to make a good podcast trailer:
1. Start with Your Theme
What do you want to convey about your podcast? Some elements will just naturally make their way into your podcast, while other features might be more abstract. Think about what you want to get across with your podcast: what feelings do you want the world to associate with it?
2. Narrow Down Your Podcast’s Objective
Ask yourself: what is the point of my podcast? Is it to entertain? To inform? To promote a specific idea? Consider what you want your listeners to walk away with after listening, and then try and make that the focal point of your trailer.
3. Review Your Podcast’s Content
Your trailer should show off the podcast. Are there certain parts of your show that you want to be highlighted? Do you want to show a certain character’s personality? Do you want to demonstrate the natural flow of a conversation as it unfolds within your global and larger network?
4. Try to Simplify Your Podcast’s Essence
Start with the basic idea of your podcast, and try to boil it down to a one or two-sentence description. This will make it easier to develop a cohesive narrative with audio that reinforces your idea.
5. Keep It Quick
Keep your trailer to no more than 2 minutes in length. If you want to include clips from your podcast, make them short, relevant, and to the point. There’s no reason to include a clip that’s not going to engage your audience.
6. Highlight Your Cast’s Personality
Is your podcast a scripted series, a talk show, or anything else involving characters? All of these offer different options for what your podcast’s voice will sound like. Over the course of the series, you’ll reveal different aspects of your cast members’ personalities. Make sure you’re using your trailer to shed light on them!
7. Have Fun!
This should be an opportunity to get creative! Get your cast involved. Look into sound effects and background music. Don’t forget to include your podcast’s title and episode number in the trailer.
8. Start Over if You Need to
Even if your original trailer just wasn’t right, feel free to start over. It’s not what’s on the outside that counts, it’s what’s on the inside. You can always make edits or even start your trailer over entirely. Just make sure it’s a trailer that highlights how awesome your podcast actually is!
At the end of the day, the contents of your podcast trailer will depend on you. There’s no one way to make good art, and you know your work better than anyone. Try keeping these tips in mind to help you find your way. It’s best to put up something you believe in, just like your podcast.
Develop an audio marketing strategy that will entice audiences from all over! Collaborate with us and we’ll help you promote your podcast over email and social media. Start now to get your podcast noticed and start building a community!