6 Tips to Help You Create a Unique and Successful Podcast

Are you trying to make a unique podcast so that you can stand out to your target audience? Unfortunately, every other podcaster is also trying to do the same thing. Everyone is trying to be unique, and in doing so, only a handful only manage to do so.

Regardless, making your podcast unique, although challenging, isn’t impossible. Today, we’re going to share with you some essential tips you must remember to ensure your podcast is as unique as it can get:

1. Know What Your Podcast Will Be About

Before you even think about recording your podcast, try to develop a topic and the angle you’ll be approaching it from. The topic itself can be general, but what makes it unique is the angle you’re approaching it from. For example, if most people are praising a product for what it has to offer, why not talk about the ways it can be better and what you expect from the future?

This is the first step to making your podcast unique and interesting.

2. Be Yourself

Who would want to listen to a podcast that doesn’t reflect the true nature of its host? A podcast is supposed to share things and experiences that are unique to the host. In fact, many people go back to a podcast because of the person’s personality. As such, you should be yourself, and people who love your content will love what you offer for more reasons than one.

3. Be Personable

When recording your podcast, try to include the personal touch your listeners will appreciate. Add your own personal bits and pieces into your podcast to make it unique and a reflection of you.

Tell your audience about your own experiences, add in the sense of humor, or some of your own opinions.

4. Record Regularly

It can be challenging to find the time to record your podcast. Many people have full-time jobs, kids, and so on. That’s why it’s important to continue recording and uploading your podcast, even if you’re able to do so only once a week.

Listeners want to be updated and get new content when they want to. Not only will this allow them to know when to expect your podcast, but it can be important to build your audience size.

5. Engage the Listeners

As your podcast grows, you can start inviting your listeners to ask questions and participate in the podcast. This way, they’ll feel like they’re part of something, and they’ll get to know you better. This leads to strong relationships that later turn into loyalty as the audience comes back to you more and more for your podcasts.

6. Network

Networking is one of the most important factors to ensure your podcast becomes successful. The podcasting world is small, and you’ll definitely get to know people with the same interests who’ll be willing to participate in your podcast. In addition, with the help of others, you can offer even more unique content for your audience, as you might come up with new topics or find other individuals to do podcasts with!


Audiences want to hear things that they can’t get anywhere else. While you can’t be unique in everything you do, you can make your podcast unique by incorporating the above tips. Remember to be yourself, be personable, and engage your listeners. With time, you’ll not only make your podcast unique, but you’ll also build a loyal audience around your podcast!

Promoly helps brands promote their audio through means such as email and social media while tracking engagement, driving more features, and more! If you are looking for an audio marketing strategy to promote your podcasts, work with us today!

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