6 Tips to Help You Create a Unique and Successful Podcast

Are you trying to make a unique podcast so that you can stand out to your target audience? Unfortunately, every other podcaster is also trying to do the same thing. Everyone is trying to be unique, and in doing so, only a handful only manage to do so.

Regardless, making your podcast unique, although challenging, isn’t impossible. Today, we’re going to share with you some essential tips you must remember to ensure your podcast is as unique as it can get:

1. Know What Your Podcast Will Be About

Before you even think about recording your podcast, try to develop a topic and the angle you’ll be approaching it from. The topic itself can be general, but what makes it unique is the angle you’re approaching it from. For example, if most people are praising a product for what it has to offer, why not talk about the ways it can be better and what you expect from the future?

This is the first step to making your podcast unique and interesting.

2. Be Yourself

Who would want to listen to a podcast that doesn’t reflect the true nature of its host? A podcast is supposed to share things and experiences that are unique to the host. In fact, many people go back to a podcast because of the person’s personality. As such, you should be yourself, and people who love your content will love what you offer for more reasons than one.

3. Be Personable

When recording your podcast, try to include the personal touch your listeners will appreciate. Add your own personal bits and pieces into your podcast to make it unique and a reflection of you.

Tell your audience about your own experiences, add in the sense of humor, or some of your own opinions.

4. Record Regularly

It can be challenging to find the time to record your podcast. Many people have full-time jobs, kids, and so on. That’s why it’s important to continue recording and uploading your podcast, even if you’re able to do so only once a week.

Listeners want to be updated and get new content when they want to. Not only will this allow them to know when to expect your podcast, but it can be important to build your audience size.

5. Engage the Listeners

As your podcast grows, you can start inviting your listeners to ask questions and participate in the podcast. This way, they’ll feel like they’re part of something, and they’ll get to know you better. This leads to strong relationships that later turn into loyalty as the audience comes back to you more and more for your podcasts.

6. Network

Networking is one of the most important factors to ensure your podcast becomes successful. The podcasting world is small, and you’ll definitely get to know people with the same interests who’ll be willing to participate in your podcast. In addition, with the help of others, you can offer even more unique content for your audience, as you might come up with new topics or find other individuals to do podcasts with!


Audiences want to hear things that they can’t get anywhere else. While you can’t be unique in everything you do, you can make your podcast unique by incorporating the above tips. Remember to be yourself, be personable, and engage your listeners. With time, you’ll not only make your podcast unique, but you’ll also build a loyal audience around your podcast!

Promoly helps brands promote their audio through means such as email and social media while tracking engagement, driving more features, and more! If you are looking for an audio marketing strategy to promote your podcasts, work with us today!

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

How to Hype Your Next Music Video Up before its Release

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it. One of the most important aspects of promoting your release is building anticipation. You want to create a…

Effective Tips That Help Make Your Podcast Stand Out

Podcasts are becoming increasingly popular as an effective medium for content distribution. With the influx of new shows and hosts, it is essential to ensure your podcast stands out from the crowd.  Whether you are a seasoned podcast veteran or are just starting, there is a range of strategies that…

3 Effective Ways Musicians Can Market Their Music Online

In today’s digital age, it has become increasingly important for musicians to have an online presence in order to properly promote their music. With the internet now being the primary platform for music discovery and streaming, it is essential for artists to have a strong online presence in order to…

Music Marketing Strategies in the Digital Distribution Era

Music marketing is an essential part of any artist’s success in 2022. With the ever-evolving digital landscape and the need to stay ahead of the competition, music marketing has become more important than ever. In today’s world, musicians have to be savvy about how they market their music and use…

Road to Fame: Efficient Ways to Promote Your Own Music

Promoting your own music can be a daunting task, especially if you’re just starting out. But, if you have a plan in place and an understanding of the various tools and techniques available, it can be an incredibly rewarding experience. There are many effective ways to promote your music, from…

The Top Advantages of Repurposing Any Podcast Content

Repurposing your podcast content is a great way to spread your message and reach additional listeners. You have already invested time and energy in creating quality content, so why not make the most of it? Repurposed content can be a powerful tool to help your podcast brand grow and build…