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Tips for Creating the Best Podcast Trailer (Part 2)

A podcast trailer is like an advertisement for your show. It should be short, catchy, and give listeners a taste of what your podcast is all about. Think of your trailer as a way to hook listeners and get them excited about your podcast. A good trailer will make people want to subscribe to your show and keep coming back for more.

In the first part of this article, we have shared tips on how you can make the best podcast trailer. This article discusses ways to promote your podcast trailer and let more people discover it.

How to Promote Your Podcast Trailer

There are many reasons to promote your podcast trailer. A well-made trailer can help attract new listeners and give them a taste of your podcast. It can also help build anticipation for upcoming episodes and encourage people to subscribe to your show. 

In addition, promoting your trailer can also be a great way to get feedback on your show. By sharing your trailer with others, you can get valuable insights into what people like and don’t like about your podcast. This feedback can be used to make your show even better.

As a podcaster, you know that promotion is key to getting your show off the ground. But what’s the best way to promote your podcast trailer?

Here are some tips:

1. Share It on Social Media

This tip is a no-brainer, but it’s worth mentioning. Make sure to share your trailer on all of your social media platforms, and tag any relevant industry influencers or thought leaders.

2. Email Your List

If you have an email list of subscribers, make sure to let them know about your new trailer. Include a link to the trailer in your email, and encourage them to share it with their friends.

3. Create a Landing Page

A landing page is a great way to centralize your trailer’s promotional efforts. On your landing page, you can include the following:

  • The trailer itself
  • Links to share the trailer on social media
  • An email signup form for people who want to be notified when your podcast launches

4. Leverage Third-Party Platforms

Several third-party platforms can help you promote your trailer. Find the best one that can allow you to share your trailer with their audience of podcast listeners.

5. Reach Out to Media Outlets

If you have a newsworthy story or angle, reach out to local and national media outlets and pitch them your trailer. It can be a great way to get earned media for your show.

By following these tips, you can ensure that your podcast trailer gets in front of the right people and helps you build anticipation for your show.

Conclusion

Investing in a good trailer for your podcast is a great way to increase your listenership and grow your show. A trailer allows you to introduce your podcast to new listeners and give them a taste of what your show is all about. It also helps to build buzz and excitement for your upcoming episodes. So if you’re looking to take your podcast to the next level, invest in a high-quality trailer.

If you’re looking for a digital audio advertising company to help you with your podcast promotion, you’ve come to the right place. Promoly gives innovative brands the tools they need to promote their audio content effectively over email and social media. With Promoly, brands can track recipient engagement, driving more leads and conversions. Start your 7-day trial today!

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