Effective Strategies to Promote Your Music This 2023

One of the best things about the internet is that it’s led to increased connection. Not only do audiences have new ways of finding and following music, but musicians can connect with their audiences in new ways as well. This has caused a shift in the way artists — especially independent ones — promote their music. Instead of vying for the attention of major labels to gain exposure, independent musicians can now market directly to their fans, making themselves heard in a world full of noise.

In this simple music promotion guide you’ll learn the key steps to build an effective music promotion plan without breaking the bank. Read on!

1. Start By Making Great Music

Musicians have to remember that it all starts with the music. Before promoting your music, you have to make sure that you’re actually making music worth promoting.

If you rush through the process of creating music, you’re more likely to end up with something subpar. Instead, make sure that your songs are going to resonate with your target audience and are of the highest possible quality. You’re going to want to spend the extra time and effort to make sure that your music is as good as possible. Artists who do this will find it a lot easier to get people interested and get their music out into the world.

2. Hone Your Social Media Skills

There are a lot of musicians who are struggling to find ways to get their music out there. The fact of the matter is, this is a completely new world. Music promotion is no longer just about getting your music played on the radio. Artists now have to learn how to promote themselves in a world full of social media.

You need to pique peoples’ interest and engage them in such a way as to make them want to listen to your music. Fortunately, social media is a two-way street, and you should be using it to get to know your audience and interact with them directly. Social media is a great way to have meaningful interactions with fans, which will help you to build a following.

3. Release Your Music on Streaming Platforms

The only way to make money from music in the 2010s was to get it played on the radio or TV. Today, musicians have a number of new options for promoting their music and making money. You can start by making your music available on all of the various streaming platforms.

Having your music on these streaming platforms lets you get your music in front of new listeners. It’s also a great way to build a base of listeners so that you can build your fan base and make money directly from selling your music.

4. Invest in Artwork

Artwork is an often overlooked part of music promotion. Many artists spend a lot of time on their music, but when it comes to the visual side, it looks like they did it all in MS Paint.

You have to remember that artwork is critical in getting people to engage with your music. If you have a good image, people are more likely to take a second look at your music and investigate further. Fans are also more likely to share a piece of music that has a good cover. Why? Because they want people to know about the music that they like and are invested in your music.

5. Reach Out to Influencers Who Deal With Your Genre

If you want to make your music heard, you need to reach out to people who deal with your genre. This is a great way to get your music in front of thousands of new people. Influencers who reach thousands of people are more likely to share your music with their fans if you contact them directly.


Music promotion has changed a lot over the past few years. Today’s musicians have to learn how to market themselves as artists. Fortunately, there are a lot of different platforms for musicians to promote their music and get the word out about their music.

Improve your digital music marketing with Promoly today! Our platform enables users to track recipient engagement and drive more features across email and social media! Check out our features online and sign up now!

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