How to Start Your Own Podcast this 2023

Ever since podcasts became a thing, people have warmed up to it so much that it’s now considered a mainstream form of infotainment. The mere fact that people or groups of individuals with interesting and insightful ideas can just sit in a room to talk and discuss while sharing it with the rest of the world. If you have your own ideas that you’d like to share, starting your own podcast this 2023 would be one of the best ways to do it. Here’s what you need to know about starting your own podcast:

1. Know What You Want to Talk About

Starting your own podcast is a cool thing, but you’ll need to know who you’re actually trying to reach. This is where branding comes into the picture. If you’re planning on taking your podcasting in a full-time approach, you’ll have to have something that you have a deep passion for.

One of the biggest mistakes that people make when it comes to creating their own podcast is that they try to be something for everyone, and it’s just not working. You need to start off with something that you’re passionate about and then expand from there. Think about your listeners, and be sure to know your audience in the first place.

2. Know Your Audience

This is the key to starting a podcast that would be a success. You need to know who you’re trying to reach and how they would react to your work. This can help you determine what kind of content you’re going to create and how you’re going to deliver it. You can even do a small survey among your closest friends and family to see what they would expect from your podcast.

3. Create Episode Subjects

Once you know your audience and the kind of work you’re going to do, you need to create a list of topics that would cater to your audience. This could be as simple as five to ten topics that you’d like to talk more about in the near future. Once you have chosen your topics, you can move on to build a schedule for your podcast. It’s also important to create a theme every season. This will help you keep your podcast consistent, and it will help you and your listeners easily catch up with your episodes.

4. Think of a Format and Hosting Style

You need to think of a format and a host if you want to create a podcast. It’s always a good idea to have a co-host in case you get tired of having to record the whole podcast all by yourself. There’s the two-person style which is the most common way a podcast is done. There are also styles where people interview other people or a “talk show” approach where you just have one person talk about random subjects.

5. Get the Right Software and Equipment

You’re going to need the right software to create your podcast. There are various podcasting software that you can use depending on your available platform. Apple users have something called Garageband, and there are also apps such as Anchor and Podbean that you can use.

You’ll also need the right equipment if you want to create a good podcast. The first thing that you’re going to need is a good microphone. There are hundreds of microphones out there, but choosing a USB microphone will make you more convenient in terms of file transfers and storage.

It’s also a good idea to invest in a “mixing board”, too. This is important in terms of mixing your levels and making sure that your voice is not too loud or too quiet.


Creating a podcast is a fantastic idea if you want to share your knowledge across the world. The best thing about this is that you don’t need to be an expert in order to do it. You just need to be passionate about what you’re doing, and you’re good to go. As long as you know your audience and how you’re going to approach them, your podcast will surely be a success.

If you’re already on your way to starting your own podcast, Promoly is exactly the kind of partner you need to market it. We offer you a platform that gets your content noticed by your intended audience. When it comes to digital audio advertising, Promoly is the go-to choice. Sign up today to start your seven-day trial!

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