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Get On Spotify with These Audio Marketing Strategy Tips

Spotify playlists are a great way for new artists to get discovered by potential fans. If you can get your music on a popular playlist, you’ll be in front of many people who might not have heard about you or your music. But how do you get your music on a Spotify playlist?

If you want your music marketed on the biggest Spotify playlists in 2022, seize this opportunity. The app is currently the world’s most used streaming platform, so you must ensure your music gets in front of curators. Once you’re on Spotify, try to get your music on as many high-profile playlists as possible. This will give you a big boost and help you get more exposure.

There are two ways to go about this in terms of audio marketing strategy: Spotify for Artists or the Home Page.

Via Spotify for Artists

Spotify for Artists is an amazing tool that lets you see how your music is performing on Spotify, who’s listening to it, and where your fans are located. It also lets you update your artist profile, including your bio, photos, and social media links. Plus, you can use Spotify for Artists to promote your music with playlists, ads, and more!

Best of all, this feature allows users to contact Spotify curators directly and submit their music for inclusion on their playlists. This is incredibly valuable, as this tool can help you get your music in front of a much wider listenership than you would be able to reach on your own.

Once you’ve signed up for your profile and logged in, go to the home page and select “Pitch a song to our editors.”

Via the Home Page

You can promote your song(s) from your Spotify for Artist’s Home Page. Go to the “Music” tab, choose “Upcoming,” then click “Pitch a song.” From there, you can choose what song you want to pitch.

Note that this audio marketing strategy is much more detail-oriented, so you’ll have to stick through it.

The streaming app will then ask you to fill out some information about the release you are pitching to have a better chance of getting it placed, such as confirming where you’re from and other metadata information about the track. Answer specifically to help the app’s curators understand the creative influences behind your release.

As you near the end of your online pitch, review what you’ve written to ensure all the information you gave was correct. Once done, click “Submit.” Spotify will send a confirmation email to you with the registered email address to let you know if your placement has been accepted.

A Few Final Reminders

You can only promote unreleased music through Ditto. After your music is uploaded and accepted by Spotify, it will be available in your Spotify for Artists account under upcoming releases.

You cannot submit songs for consideration that are part of a compilation album or that you are not the primary artist on. The streaming platform will deny your request if you’re not the lead artist on a track.

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