There is no denying that social media is one of the most powerful tools for marketers everywhere. That being said, when it comes to the music industry, one has to wonder if social media is really the most effective platform. This article will address this question in detail.
Why Social Media Is Not Working Out For You
As social media has become more and more popular as a marketing channel, certain rules have changed for business pages and profiles. Now, you can either post for free and engage a small number of people among your group of followers, or you can pay for more exposure and visibility.
Imagine this: you have invested a considerable amount of money, time, and effort in video shooting and professional photography. You have spent hours after hours perfecting the sound and lighting, editing the video, and making sure that your pictures are flawless. You finally uploaded them on your social media, expecting a wave of likes, comments, and share. After waiting for a while, your expectations are far from being met, and now you are only left with disappointment.
The desperation that you feel may push you to turn to another option: pay Facebook for more reach. That is because you know full well that posting on social media without paying is not doing anything for you. The next thing you know, you are playing a concert without an audience. Now, the question is: what is the solution?
What Can You Do?
You may be tempted to give in and spend your money on Facebook to reach your audience. After all, you know that advertising almost always comes with a price, and perhaps you think that this is an investment worth making. However, there is another effective method that you may have forgotten about: email marketing. This may come as a surprise to you, but email marketing is much more effective than social media platforms such as Facebook or Twitter. In fact, many successful artists are already using email marketing to promote their music and reach their fans. Let’s take a closer look at how social media and email marketing differ.
Which One Should You Go For?
Just like any business, your online presence as an artist is crucial. You need to be able to garner more fans, and social media is a great place to do that. Although social media is a useful tool for audience expansion, they should not be the only channel of marketing. Instead, you should take advantage of email marketing.
When people give out their email address, it means that they already expect your emails. Email users are more tolerant when it comes to promotional content than social media users. As the primary purpose of being on social media is to connect with friends and browse through posts, not searching for promotions or advertisement of any kind. Email users, on the other hand, are likely to set their mind on doing business that is not of a social nature. This means that people on email are more likely to be interested in your promotions than those who are scrolling through social media posts. The bottom line is that you should now start looking at how to do effective email marketing for your brand instead of relying on your social media alone.
Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.