Podcasting for Business: 5 Reasons to Start a Podcast

In this digital age where every business competes to attract their target audience’s attention, they produce all sorts of content to stay ahead of the competition. If you are one of those businesses, it’s time to consider adding podcasts to your marketing efforts.

Podcasts can serve as the perfect tool to not only promote your brand but also share your message and inspire your listeners. While this type of content is nothing new, it introduces a new way to drive engagement to your business. If you need further convincing, here are other reasons why you should start a podcast:

1. Serves as an Extra Marketing Channel

The world became even more connected online due to the pandemic, with millions of users now spending most of their time on mobile devices. Since more and more people are staying online every day, now is the perfect time to build your credibility and expand your reach with a podcast.

Don’t forget to make your episodes easily accessible by uploading them on apps and digital platforms so your listeners can easily tune in and listen on their mobile devices. You can do this by publishing your podcast across all the popular platforms like Spotify, Soundcloud, the iTunes Store and more.

2. Establishes Your Authority

While it’s true that we humans are highly visual creatures, audio remains to be a great way for getting your message across. In fact, people recall twice as much information from audio compared to other forms of media. For this reason, it’s beneficial to consider starting a podcast for your brand. As you go deep on certain subjects you are knowledgeable about, you can position yourself as a credible authority in the industry. 

3. Increases Traffic to Your Website

Besides authority, familiarity is crucial when it comes to attracting your audience and keeping them engaged. Thankfully, podcasts can help you establish both of them. This is because podcasting lets you start conversations and reach out to new audiences. Your audience is likely to continue listening if you are consistent. Once you form a loyal audience, you can increase your reach and improve your website’s traffic and lead generation.

4. Build Intimate Relationships

A lasting, meaningful relationship is crucial when running a business. While you could establish a certain level of connection with your audience through written or visual content, it’s different when you build one through audio. You get to make honest conversations and open up to your listeners more. Plus, they would hear your voice regularly. All of these can help you create and nurture more personal connections with your audience.

5. Allows You to Repurpose Content

Living in a fast-paced world often means having less time to produce more content. Fortunately, you can still offer something new and meaningful to your audience without taking too much time and effort when you repurpose your existing article or video into a podcast. Audio content allows you to cover a wide range of topics while keeping your production costs low. Besides saving you time, it lets you reach new audiences. 


Launching a podcast can help you meet your business goals in many ways. Additionally, there are different techniques to share your ideas with your listeners. Some great audio marketing strategies are inviting experts to your show and reviewing your products and services. If you don’t wanna miss on these advantages, get your recorder and start your very first episode. To promote your podcast, use a digital audio advertising platform or content promotion tool.

If you want to utilize a music promotion company for your podcast, then you’ve come to the right place. We offer Promoly, an easy-to-use tool for promoting your podcast and audio content through email and social media. Start your seven-day trial with us today!

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