A quick look at the Internet will reveal multiple ways to share your music and promote your identity. Putting much thought on how you market your image and your music gives you a better chance of getting discovered and heard in a competitive industry. However, promotion and image must not take the bulk of the artist's time. Instead, developing great music must still be the priority.
That said, here are three ways to use music as your promotion’s focal point.
1. Define who you are
If you still see yourself as a musician or songwriter, then you must put in mind this persona from the way you dress to your posts on social media. Creating great music is challenging even for experienced musicians, and that's why artists compensate by building their brand and boosting their image as motivation to create great music.
However, nothing is as sleek and more thoughtful as a marketing campaign than promoting their music itself. If you put yourself in the listener's position, an artist that is all hype but creates no great music is not worth following or listening. After all, it's still the music that separates the good and the bad artists.
2. Music comes first
Musicians often choose to concentrate on their music instead of their image. This is because building an online presence nowadays is imperative, given the social media-driven culture. It's not enough to be a great musician anymore. Instead, they must build their image to connect to their fans or gain new followers.
While it's vital to update your followers about a portion of your daily whereabouts, take some time to feel the essence of your music and promote that instead of yourself. Find a way to connect with your audience using that message for them to appreciate your music on a personal level.
That way, they will appreciate your music more than the memes and the goofy videos that you post online. Posts of that type are useful in gaining short term attention. Unfortunately, they do not align with your overall strategy, especially in pushing your music further.
3. Limit your options for the best
The options are limited but in the right way. An artist who knows what their music is all about limits the means to present themselves and their message. It makes promotions and branding easier when compared to musicians who do not understand what their music means and why are they creating it beyond monetary reasons.
Don't worry if you can relate to this because it takes years for a great musician to form a solid musical identity. You cannot force or rush it because it is a significant decision that you must start to think as soon as possible. Defining your music sets the tone for your image, which makes promoting and finding a fan base easier.
Leverage technology's power
Aside from social media, you can also use other platforms to promote your music or your shows. Email messaging is still an effective medium despite its limited reach. Learn more about how you can harness this platform to promote your music effectively.
If you are looking for a music promotion company to help you promote your music effectively, get in touch with us to see how we can help.