Once you’ve completed an album, there’s this sense of euphoria that you’ll experience, right? But before you can enjoy your work, one of the first things you can do to honor the time, energy, passion, and hard work you put into this is by sharing it with the world.
Besides the greatness of an album, one of the most effective strategies for an album launch is to properly promote your album. However, it’s not as easy as you think—you need to plan this strategically to reach out to the right audience and find new listeners. To add, you also need to consider the costs of promoting an album, so you won’t be spreading yourself thin.
If you’re wondering how to market your album in a competitive industry, we’ve got you covered. In this article, we’ll share the industry’s biggest secrets when it comes to promoting albums. Let’s take a look!
Tip #1: Consider Setting Up a Pre-Order
When you set up a pre-order before promoting your album, you’ll get enough buzz early on in your campaign, even before your album is out and ready. During the pre-order phase, you and your fans can begin making noise, attracting a wider audience, and keep people interested in your music until the day of the launch.
By having a pre-order, you’ll be showing your commitment to the album and to your fans, which can lead to better buzz and support in the long run. Plus, it’s great for your fans, who can get an early peek at the music they love.
Tip #2: Release a Single From Your Upcoming Album
If you’re still wondering how to market your album, another great way is to release a single before your album goes out. Just like pre-orders, releasing singles help build engagement and momentum, drawing in existing and new fans, and more.
A bonus to releasing singles: It will allow you to further promote your album and keep you in the spotlight. Just think about it—when you have a single, you can promote the single first (and later the album), allowing you to keep the momentum going and expand your fan base even more.
Tip #3: Don’t Forget to Set Up Distribution
Another important part of album promotion is distribution. If you haven’t yet, it’s time for you to look for a service or platform where you feel comfortable sharing your work.
There are a lot of distribution platforms out there, and most of them offer similar services that should meet your needs. For example, if you’re just starting and your fanbase isn’t that big yet, it’s best to set up with a free distributor or to go with a platform that doesn’t cost a lot, to begin with. As your music career and fan base grow, you can transfer your music to other, more expensive platforms.
Tip #4: Promote Your Album on Social Media and Mailing Lists
And, of course, one of the best ways to promote your album is by creating marketing campaigns for both your social media platforms and mailing list. What better way to reach your audience in the digital world than by reaching out to them on these platforms right?
Social media platforms, like Facebook and Twitter, and sending out newsletters are great for reaching a wide audience and giving you a chance to interact with your fans. If you want your album to truly flourish, you’ll need to be a part of your fans’ lives and engage with them.
The Bottom Line: Creating a Promotional Strategy for Your New Album Can Be the Key to Its Success
So, now that you know a few tips on how to market your album, what are you going to do? Are you still considering how to market your album? Thankfully, the tips that we shared above are tried and tested ways the big names in the industry succeeded in sharing their work to an audience. And, of course, it’s worth working with the right team and tools to help your music flourish.
How Can Promoly Help You?
If you’re looking for a platform that will help your audio get noticed—whether it be music, a podcast, or other audio content—we’ve got you covered.
Promoly helps brands promote their audio through social media and email through track recipient engagement, unique features, and effective sales strategies.
Are you still wondering how to market your album? Get your music out there—start using our platform today!